In Pursuit: Winning the IP Game
Rob Gerlach
About In Pursuit: Winning the IP Game
What do Amazon, Disney, Michael Jordan, & Lizzo have in common? A great intellectual property (IP) strategy. In Pursuit tells the story of successful (and some not so successful) IP strategies that have led to making and losing millions of dollars. Hosted by Rob Gerlach, an Intellectual Property expert and the Executive Director of Technology Transfer and Commercialization at Wichita State University.
- Publisher
- Rob Gerlach
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 20 Oct 2023
- Latest episode
- 20 Oct 2023
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