Podcast thumbnail for In the Beginning

In the Beginning

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by Tomorrow ate Today

10 episodes
Updated Daily
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Podcast Overview

A deep dive into the origin stories, bold moves, and pivotal moments that built the world’s most fascinating businesses. Each episode unpacks how founders turned ideas into lasting companies — from scrappy beginnings to success — with marketing and business lessons you can actually use. Think Acquired, but across every industry, every entrepreneur, every game-changing story. Tomorrow ate Today | AI-native CRM https://tomorrowatetoday.com/jude

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Publishing Since

8/9/2025

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Recent Episodes

Episode thumbnail for Terrydale Capital

September 26, 2025

Terrydale Capital

<li><p><strong>Terrydale Capital</strong> is a commercial real estate financing firm based in Dallas (with ties in Kansas City) that helps borrowers source debt capital across a broad array of property types (multifamily, retail, industrial, self-storage, land, etc.). </p></li><li><p>They also provide advisory and structuring services, helping clients with due diligence, capital planning, and navigating non-standard deals.</p><p><br></p></li><li><p><strong>Terrydale Live</strong> is their digital platform aimed at bringing more transparency and speed into the CRE financing process. It offers live market quotes, lender matching, and a deal room to manage deal flow from quoting through closing. </p></li><li><p><br></p><p><strong>Terrydale Capital</strong>: <a href="https://www.terrydalecapital.com" target="_blank" rel="ugc noopener noreferrer">https://www.terrydalecapital.com</a></p><p><br></p></li><li><p><strong>Terrydale Live</strong>: <a href="https://www.terrydalelive.com" target="_blank" rel="ugc noopener noreferrer">https://www.terrydalelive.com</a></p></li>

Episode thumbnail for Palantir

August 13, 2025

Palantir

<p>From its founding in the wake of 9/11 by Peter Thiel, Alex Karp, and their team, to its early CIA-backed growth with Gotham, and expansion into the commercial world with Foundry. We trace its pivotal role in intelligence operations, government contracts, and crisis responses, alongside its push into AI with AIP. The episode also explores <a href="https://www.palantir.com" target="_blank" rel="noopener noreferer">Palantir</a>’s ethical controversies, privacy debates, and the lessons it offers on mission-driven entrepreneurship, operating at the intersection of technology and policy, and the challenges of wielding powerful data analytics on a global stage.</p><p><br></p><p>Are you happy with your CRM? If not, we have an AI-infused one that is really good and talks you.</p><p>Try <a href="https://mylindy.com/">⁠My Lindy⁠</a></p><p><br></p><p>Add custom AI to your business.</p><p>Try <a href="https://www.strawberryantler.com/">⁠Strawberry Antler</a></p>

Episode thumbnail for Lemonade

August 13, 2025

Lemonade

<p>This episode tells the full story of <strong>Lemonade</strong>, the insurtech startup that set out to disrupt a century-old industry. Founded in 2015 by Daniel Schreiber and Shai Wininger—outsiders to insurance—they built an <strong>AI-first, mission-driven company</strong> offering renters, homeowners, car, pet, and life insurance.</p><p>We explore their <strong>early funding</strong>, rapid launch, and standout innovations like <strong>AI-powered claims in seconds</strong> and the <strong>Giveback Program</strong> that donates unclaimed premiums to charities. The story covers their <strong>meteoric growth</strong>, IPO in 2020, expansion into Europe, and <strong>acquisition of Metromile</strong> to enter auto insurance.</p><p>We also dive into their <strong>behavioral economics approach</strong>, their <strong>brand’s ethical positioning</strong>, and the challenge of <strong>scaling toward profitability</strong> while fending off both traditional giants and new startups.</p><p>It’s a case study in how outsiders can reshape an industry—if they move fast, leverage technology, and align incentives with customers.</p><p><br /></p><p>Are you happy with your CRM? If not, you'll love My Lindy.</p><p>Try <a href="https://mylindy.com/" rel="ugc noopener noreferrer" target="_blank">⁠My Lindy⁠</a></p><p><br /></p><p>Add custom AI to your business.</p><p>Try <a href="https://www.strawberryantler.com/" rel="ugc noopener noreferrer" target="_blank">⁠Strawberry Antler</a></p>

10 total episodes available

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What is In the Beginning?

A deep dive into the origin stories, bold moves, and pivotal moments that built the world’s most fascinating businesses. Each episode unpacks how founders turned ideas into lasting companies — from scrappy beginnings to success — with marketing and business lessons you can actually use. Think Acquired, but across every industry, every entrepreneur, every game-changing story.

Tomorrow ate Today | AI-native CRM https://tomorrowatetoday.com/jude

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Information about guest appearances is not available.

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