Welcome to Inflection Point: Where Brand Meets Growth. A podcast where we sit down with brand and product leaders who helped scale their businesses into multi-billion dollar companies. We cover the challenges they saw in the early days and how brand helped them overcome obstacles in perception and adoption. We talk storytelling. We talk strategy. We talk user experience. And we talk about how impactful brand is for companies who want to make it big.
Join us as we interview folks who’ve scaled multi-billion dollar companies (or who are on their way there), to learn about how they made it past their inflection point.
Whether you’re a founder, marketer, or simply interested in the power of storytelling, ”Inflection Point” has a unique perspective on the intersection of brand and growth.
About Eva Frye: the co-founder of Two Hands, a brand strategy and design studio. She has had a variety of brand and storytelling roles, starting with food writing and photography for Eater SF and 7x7, marketed for startups and Google Glass, then transitioned to agencies. She’s worked on paradigm-shifting, early-stage AI brands, like Ambi Robotics, and leads and advises nonprofit boards, like INFORUM at the Commonwealth Club, the largest and oldest nonpartisan public affairs forum in the nation, and End Well, a nonprofit reimagining the end of life to be more human-centered.