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Insight Byte Podcast

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2 episodes

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Podcast Overview

The University of Ghana Business School Insight Byte podcast show talks about industry trendy topics in the fields of accounting, marketing, human resources, public administration, health services, and more. We invite faculty, professionals, students, and other stakeholders to discuss topics relating to current business operations. Our host Ms. Guelda Osei Amoakowaah will ask all the necessary questions that you need answers to and bring on board more juicy trendy issues in the field of business. The Insight Byte Podcast is an original video podcast series presented by the UGBS Marketing and Communications Unit as part of its initiative to help promote the university, aligning with its vision and mission.

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Publishing Since

9/11/2024

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Recent Episodes

November 19, 2024

Financial Literacy

In this episode, we dive deep into the critical topic of financial literacy—a cornerstone for achieving financial freedom and long-term wealth. 💡 What to Expect in This Episode: Insights into financial wealth management and strategies for building and sustaining wealth. Practical tips on how to invest wisely and make your money work for you. Busting the common misconceptions about keeping money in the bank—what you need to know to make smarter financial decisions. Whether you’re just starting your financial journey or looking to refine your strategies, this episode is packed with valuable advice for everyone! 👉 Don’t forget to like, comment, and subscribe to the UGBS channel for more insightful episodes exploring business, finance, and personal development topics. 🔗 Connect with Us: 📌 Follow UGBS on social media: @ugbsofficial 📌 Visit our website: www.ugbs.edu.gh

September 11, 2024

Do TikTok Short Video Narratives Matter?

Safety, security, and clean air have been given some appreciable attention in tourism research and practice. However, little is known about TikTok's short video narratives of the safety, security, and clean air of a tourism destination. To fill this knowledge gap, this study was guided by narrative transportation theory to examine the impact of TikTok's short safety, security, and clean air video narratives on potential tourist intention to experience. The snowball sampling technique was employed to select 357 potential tourists, and the structural equation modelling analysis was utilised to analyse the survey gathered data. The results revealed that there were significant positive associations between short video narratives about safety, security, clean air, and intention to experience. Additionally, the moderating effects of TikTok short video narratives showed a significant positive impact between security, and clean air on intention to experience. Destination marketers and management could utilise TikTok short video narratives in promoting tourism sites through the perspective of tourists.

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Frequently asked questions

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What is Insight Byte Podcast?: The University of Ghana Business School Insight Byte podcast show talks about industry trendy topics in the fields of accounting, marketing, human resources, public administration, health services, and more. We invite faculty, professionals, students, and other stakeholders to discuss topics relating to current business operations.

Our host Ms. Guelda Osei Amoakowaah will ask all the necessary questions that you need answers to and bring on board more juicy trendy issues in the field of business.

The Insight Byte Podcast is an original video podcast series presented by the UGBS Marketing and Communications Unit as part of its initiative to help promote the university, aligning with its vision and mission.
How often does this podcast release new episodes?: This podcast updates weekly.
Where can I listen to this podcast?: This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Information about guest appearances is not available.

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