An ongoing discussion on how to build a modern business model and dominate your expert niche by applying a proven and highly profitable way of doing business. Entrepreneur Stephen Barnes shares his learnings and secrets of how he's built a monopoly from nothing with no money invested by harnessing the dynamics of today's increasingly disruptive Connection Economy.
To wrap up the final episode of the series, Jason discusses with Stephen what he’s learned during this series on the Power of Free. From the tips on working with the google algorithm to get to the top page 1 by using natural language techniques, dominating your niche by publishing high-quality content that answers any question that could be asked about your specialism, and understanding the true power behind ‘Free.’
For more information check out our encyclopedia at (http://intelligentcontent.marketing/)http://intelligentcontent.marketing (http://intelligentcontent.marketing/)
8 Jan 2021
S2Ep11: What's Your Platform?
On today's episode, Stephen and Jason discuss the importance of online platforms, and how it's much more than just a website.
We look at successful companies such as Netflix, Airbnb, and uber who have all created fantastic online platforms, carved out new niches for themselves, and disrupted marketplaces all over.
Stephen also discusses how he built his own online platform to help customers look for solutions to immigration problems that weren't being solved previously in his niche.
In the connection economy, your online platform is the engine for creating relationships!
For more information check out our encyclopedia at (http://intelligentcontent.marketing/)http://intelligentcontent.marketing (http://intelligentcontent.marketing/)
1 Jan 2021
S2Ep10: Do You Have Permission?
Inspired by Seth Godin's book, 'Permission Marketing,' On today's episode, Stephen and Jason discuss how you can respectfully earn your customer's attention whilst being sensitive in your marketing strategy. Today many businesses are fighting for our attention, using aggressive and outdated interruption marketing tactics that spam our inboxes, leaving us with a sour taste in our mouth.
Your customer's attention is a privilege, not a right, so you always need to have the best interest of your customer at the forefront of your strategy.
For more information check out our encyclopedia at http://intelligentcontent.marketing (http://intelligentcontent.marketing/)
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