27 Mar 2020
Keep Your Marketing Simple - Four steps for better videos to improve your marketing
Keep Your Marketing Simple - Four steps for better videos to improve your marketing
The goal of this video is to give you simple tips for how to shoot videos at home in a way that looks professional and is engaging.
1. Video Lighting - Face a natural light source
What that means is just face a window, so you get lots of light coming in and lights up your face so that we can see you. If you don't do this, and if you put the window in the background which we see quite often, you end up becoming very dark looking like a silhouette. If you are dark we can't actually see your face and people really connect with your face. So face a natural light source, simply face a window.
2. Video Background - Think about what is behind you
So you wanna remove a lot of the distractions and keep everything as simple as possible so that it looks nice. Now, as a rule of thumb, a boring background means a boring video, or a tacky background means a tacky video. So what you wanna do is you wanna make it look as good as you can. Now if you need advice for making the background of your video better, leave a comment below and we can give you some advice there. I can even bring in some other people who give me advice about how to do this setup, for example Will Gordon (https://williamgordon.com.au/), who's an amazing photographer, I'm sure he'll be happy to leave a few comments below as well.
3. Video audio - Improve your audio with a microphone
Now given what's happening with the coronavirus, that might not be easy to order a new microphone or something like that. I can leave a link below for the audio microphone that I use, which is really good, I've used it for years, lasts a long time, it's about $100, and it's really really good quality, but there's a tonne of really good quality microphones that you can use. I strongly recommend that you use a microphone, not just use the internal microphone of a phone or of a computer. This will make a big difference to your video.
Recommended Microphone - RØDE SMARTLAVPRode SmartLav+ Omnidirectional Lavalier Microphone for Smartphones (https://amzn.to/2UkVMWZ)
4. Video delivery - Structure your talk
Now this is actually the most important one. Even if you get all of the others wrong, if you do this right, you can deliver really good information. In terms of structuring your talk, what you need to do is
Step one: Hook
Start with a really good hook, which is you ask a good question,
Step two: Desire
Talk about the desire, which is what people want to achieve.
Step three: Problem
Discuss the problem, which is what is stopping them from achieving what they want to achieve.
Step four: Solution
Discuss the solution, which is what's going to solve their problem.
Step five: Application
Talk about how you apply the solution so that they get an understanding of how the product or service actually solves their problem,
Step six: Call to Action
The last one is how they can buy it from you. So if you do all of these things that I'm discussing right now and apply it to your videos, I guarantee, you'll end up with a better video.
