- 16
- Episodes
- Monthly
- Cadence
- 2026
- First episode
About Known For It
This is a place for people who never thought business ownership was an option. Hosted by me, Savannah Abney! I'm a 10-year entrepreneur, founder, and business owner, but until recently I had no idea that buying existing, profitable businesses was an option. Even when I discovered this, it seemed like everyone who was talking about this idea was a long-time buyer, investor, or coming off a huge, high-paying corporate career. What about business ownership for regular people...like me? I didn't see much out there, so I decided to document my journey with this podcast.
- Publisher
- Savannah Abney
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 10 Mar 2026
- Latest episode
- 7 Aug 2026
Latest episodes
16 episodes in the feed.
7 Aug 2026
Should everyone buy a boring business?! How to know if it's right for you.
Everyone is talking about buying small businesses right now.But just because there's a massive opportunity doesn't automatically mean it's the right path for you.In this video, I share the questions I asked myself before buying a business, why I chose acquisition over starting something new, and who I actually think this path makes sense for.We cover: Why buying a business isn't the right fit for everyone The difference between building a business from passion vs. buying one for income and freedom Whether you should keep your 9-5 while buying your first business The personality traits that make someone a good fit for business acquisition The realities that most creators don't talk about Why freedom and autonomy matter more to me than simply making more money My goal isn't to convince you to buy a business. It's to help you honestly decide whether it's the right vehicle for the life you're trying to build.If you've been thinking about entrepreneurship, creating more income streams, or building a life with more control over your time, I hope this helps.Watch next:Why the Next Generation of Millionaires Will Buy Businesses Instead of Starting Themyoutube.com/watch?v=KQZNJwBIbec&t=15s&pp=0gcJCR0AztywvtLA (https://www.youtube.com/watch?v=KQZNJwBIbec&t=15s&pp=0gcJCR0AztywvtLA)If you enjoy content about buying businesses, entrepreneurship, building wealth, and creating more freedom on your own terms, be sure to subscribe!And find even more content and resources from me on Instagram: https://www.instagram.com/savvyabney
10 Jul 2026
Why the next generation of entrepreneurs should buy businesses instead of building them.
If you're an entrepreneur, founder, or current business owner, I think you're looking at one of the biggest opportunities we'll see in our lifetime.The "Silver Tsunami" is here. Millions of Baby Boomer-owned businesses will need to be sold, transitioned, or closed over the next decade. While most people are talking about this opportunity for first-time business buyers, I believe experienced founders have an even bigger advantage.Instead of starting another company from scratch, what if your next business was one that already had customers, cash flow, employees, and systems in place?In this video, I share:• Why I believe entrepreneurship is shifting from startup culture to business acquisition• What the Silver Tsunami actually means for small business owners• Why I chose to buy a business instead of launching another startup• The biggest advantages (and risks) of buying an existing business• How founders can use their existing skills to grow overlooked local businessesA few months ago, I bought my first small business, and this channel is where I'm documenting everything I'm learning—the wins, mistakes, challenges, and lessons along the way.If you're interested in entrepreneurship, business acquisitions, buying small businesses, or building wealth through ownership, you're in the right place.Subscribe and follow along as I document the journey.And find even more content and resources from me on Instagram: https://www.instagram.com/savvyabney
19 Jun 2026
The First Week of Owning a Small Business… What It's Really Like.
I bought my first small business... and the first week was complete chaos.Everyone talks about finding the business, negotiating the deal, due diligence, and getting financing. Almost nobody talks about what happens after closing when the business is suddenly yours.In this video, I'm sharing the biggest lessons from my first few weeks as a new small business owner, including:- What I did before closing that made the transition easier- The mistake I made with closing timing and payroll- Why patience matters more than I expected- The operational support I would never skip again- Hiring lessons from the first few weeks- What I'd do differently if I bought another business tomorrowFor context, my husband and I recently acquired a residential cleaning company with no previous experience in the cleaning industry. We're learning in real time, making mistakes, solving problems, and documenting the journey along the way.If you're considering buying a small business, actively searching for one, or already navigating your first acquisition, I hope this gives you a realistic look at what ownership actually feels like after the deal is done.Subscribe if you're interested in:- Small business acquisitions- Buying existing businesses- Entrepreneurship- Small business ownership- Building and growing businesses- Behind-the-scenes founder content- Lessons learned from business ownershipAnd find even more content and resources from me on Instagram: https://www.instagram.com/savvyabney
18 Jun 2026
How I Bought My First Small Business With Zero Clue What I Was Doing
How I just bought my first small business with zero experience, help, or a clue what I was doing. 😂I hope this inspires you and helps if you’re considering something similar. Follow along for more videos like these as I document this journey. 🙂
3 Jun 2026
What actually happens after you decided to buy a small business.
I bought my first small business with zero experience doing this. No roadmap, family background in entrepreneurship or even what a letter of intent was before this process started.So I’m documenting the entire journey in real time.In episode 2 of this series, I’m breaking down what actually happens AFTER you decide to buy a business:Negotiating with the sellerLOIs (letters of intent)Deposits + due diligenceWorking with attorneys + accountantsReviewing financialsContracts + negotiationsTransitioning ownershipTransferring digital assetsLearning the business operationsBuilding a post-acquisition growth planMistakes, surprises, and lessons from the first few weeksI’m not pretending to be an expert here. I’m learning this as I go, and that’s exactly why I wanted to share it.If you’re a founder, entrepreneur, creator, or someone interested in buying small businesses as an additional income stream, I hope this series gives you a realistic look at what the process actually feels like behind the scenes.Subscribe if you want to follow the journey as we continue growing the business, navigating ownership transitions, improving operations, and learning what it actually takes to buy and run a small business....Hi, I'm Savannah! A founder, entrepreneur, and personal brand strategist. I help founders step out from behind their logo and turn their personal brand into a real growth asset for their business.If you’re a founder, small business owner, or consultant who wants more trust, visibility, and consistent opportunities, let’s talk. 👇🏼https://savannahabney.comhttps://www.linkedin.com/in/savannahabney/https://www.instagram.com/savabney/
27 May 2026
How to Find & Buy a Small Business (Beginner's Guide)
I just bought my first small business… and it’s been a completely different experience than starting one from scratch.In this video, I’m breaking down exactly how it happened from the decision to buy a business, to how we found it, what we looked for, and how we knew it was the right move.This is the start of a full series where I’m documenting the entire process in real time, what’s working, what I’m learning, and honestly… what I’d do differently next time.If you’ve ever thought about buying a business instead of starting one, or you’re a founder looking to add new income streams, this will give you a real, practical look at what it actually takesWhat I cover in this video:- Why my husband and I decided to buy instead of start- The types of businesses we considered- How we found the business (and where to look)- The key metrics and criteria we used- What due diligence actually looked like- The biggest lessons from our first acquisitionWho this is for:- Founders who want to grow beyond one business- Entrepreneurs are tired of starting from scratch- Anyone interested in small business acquisition- People who want ownership but don’t know where to startThis is NOT a “perfect” guide. It’s a real-time breakdown of what it actually looks like to buy a business, including mistakes, learning curves, and all.In the next video, I’ll walk through:- What happens AFTER you decide to buy- Transitioning ownership- Reworking systems + operations- Immediate changes I made to grow the businessIf you have questions about buying a business, drop them in the comments. I’ll probably turn them into future videos. :)…Hi, I'm Savannah! A founder, entrepreneur, and personal brand strategist. I help founders step out from behind their logo and turn their personal brand into a real growth asset for their business.If you’re a founder, small business owner, or consultant who wants more trust, visibility, and consistent opportunities, let’s talk. 👇🏼https://savannahabney.comhttps://www.linkedin.com/in/savannahabney/https://www.instagram.com/savabney/
20 May 2026
I followed Andrew Huberman habits for 2 years and here’s what happened.
After two years (and over 2M impressions), I finally asked myself... Do I actually still follow the wellness habits I picked up from Andrew Huberman… and are they still worth it?Short answer: yes. Every single one.In this video, I break down the 4 simple (and free) habits that have made the biggest difference in my energy, focus, and overall performance as a founder and exactly how I implement them in real life.If you’re building something, leading a team, or just trying to show up better day-to-day, these are worth paying attention to.We cover:- Why cold exposure builds real willpower (and what most people get wrong)- The simplest habit that drastically improved my sleep- How I structure movement into my mornings without wasting time- The small caffeine shift that eliminated my afternoon crashThese aren’t extreme routines. They’re low-barrier, high-return habits you can start immediately.This is for the founders that don’t have a motivation problem, but an energy management problem.If that’s you, this is a great place to start.If you want a part 2 with more habits I’ve added over time, drop a comment and let me know.…Hi, I'm Savannah! A founder, entrepreneur, and personal brand strategist. I help founders step out from behind their logo and turn their personal brand into a real growth asset for their business.If you’re a founder, small business owner, or consultant who wants more trust, visibility, and consistent opportunities, let’s talk. 👇🏼https://savannahabney.comhttps://www.linkedin.com/in/savannahabney/https://www.instagram.com/savabney/
13 May 2026
I Thought Personal Branding Was Cringe… I Was Wrong
For years, I held myself back from building a personal brand for one simple reason...I was worried about how I’d be perceived.After finally committing to it? I realized it’s one of the highest leverage things you can do to grow your business.This video breaks down:- Why personal branding is NOT about ego- How staying “invisible” is actually costing you opportunities- Why founders are the biggest driver of trust in their business- Real examples of how personal brands influence buying decisions- What changed for me after consistently building mine for 2 yearsIf you’ve been sitting on the sidelines because of fear, hesitation, or overthinking… this is your sign to rethink it.Because the truth is you’re not protecting your reputation by staying quiet. You’re limiting your opportunities. …Hi, I'm Savannah! A founder, entrepreneur, and personal brand strategist. I help founders step out from behind their logo and turn their personal brand into a real growth asset for their business.If you’re a founder, small business owner, or consultant who wants more trust, visibility, and consistent opportunities, let’s talk. 👇🏼https://savannahabney.comhttps://www.linkedin.com/in/savannahabney/https://www.instagram.com/savabney
30 Apr 2026
I Run 4 Different Businesses Every Day. Here's Why I Still Prioritize My Personal Brand.
Most founders treat building a personal brand like it’s optional, something they’ll “get to later.”But the truth is that your personal brand is already part of your business, whether you invest in it or not.In this video, I break down why I still prioritize building my personal brand every single week… even while running multiple businesses, managing investments, and acquiring a new company.If you’re a founder, entrepreneur, or business owner trying to grow, scale, or expand into multiple ventures—this is the shift you need to make.Because once you understand this, you stop asking:“Do I have time for this?”And start asking:“Can I afford not to?”In this video, I cover:Why personal branding isn’t a “nice to have” (it’s leverage)How content compounds into real opportunitiesThe shift from chasing deals → attracting themWhy we’re in a trust economy (and what that means for you)How your personal brand impacts every business you touchIf you’re serious about growing your business (or businesses), this is for you. …Hi, I'm Savannah! A founder, entrepreneur, and personal brand strategist. I help founders step out from behind their logo and turn their personal brand into a real growth asset for their business.If you’re a founder, small business owner, or consultant who wants more trust, visibility, and consistent opportunities, let’s talk. 👇🏼https://savannahabney.comhttps://www.linkedin.com/in/savannahabney/https://www.instagram.com/savabney
28 Apr 2026
How to Stop Feeling Awkward on Camera (5 Fixes for Founders)
If you’re a founder, business owner, or entrepreneur trying to build a personal brand, but being on camera is holding you back, this is for you. In this video, I’m breaking down the 5 exact strategies I’ve used (and teach my clients) to get more comfortable on camera so you can actually show up, build trust, and grow your business through your personal brand.Because if you want more visibility, more trust, and more opportunities, you can’t avoid being on camera. In this video, you’ll learn:- How to create a simple filming setup that makes you instantly more comfortable- Why practicing out loud (yes, even when you’re alone) changes everything- How your physical and mental state impacts how you show up on camera- The biggest mistake people make while filming (and how to fix it)- Why reps—not perfection—are the real key to confidenceThis isn’t about becoming an influencer. This is about becoming a more visible, trusted founder in a world where buyers want to see you before they ever buy from your business. You are your company’s greatest asset. Your personal brand should reflect that.…Hi, I'm Savannah! A founder, entrepreneur, and personal brand strategist. I help founders step out from behind their logo and turn their personal brand into a real growth asset for their business.If you’re a founder, small business owner, or consultant who wants more trust, visibility, and consistent opportunities, let’s talk. 👇🏼https://savannahabney.comhttps://www.linkedin.com/in/savannahabney/https://www.instagram.com/savabney/
17 Apr 2026
What 9 years of entrepreneurship has taught me (and how to avoid my biggest mistakes!)
I started my entrepreneurship journey at 23, co-founded my first company at 25 and over the past 9 years, I’ve learned a lot… mostly the hard way.This video breaks down the biggest lessons I’ve learned so far—things that have shaped how I build businesses, how I lead, and how I think about growth, identity, and long-term success.If you’re a founder, business owner, or even just thinking about starting something… I hope this saves you time, stress, and maybe a few mistakes along the way.In this video, I cover:Why naive optimism can actually be an advantageThe truth about control (and what you actually control)Why leadership is a long game (and how to approach it)My perspective on debt and bootstrappingWhy getting too attached to your ideas will hold you backWhy I wish I started my personal brand soonerHow to stay consistent regardless of emotional highs and lowsSeparating your identity from your businessWhy your health is one of your most valuable business assets…Hi, I'm Savannah! A founder, CEO, and personal brand strategist. I help founders step out from behind their logo and turn their personal brand into a real growth asset for their business.If you’re a founder, small business owner, or consultant who wants more trust, visibility, and consistent opportunities, let’s talk. 👇🏼https://savannahabney.comhttps://www.linkedin.com/in/savannahabney/https://www.instagram.com/savabney/
9 Apr 2026
Why Founder-Facing Brands Work (And How to Pivot to One)
Most small businesses don’t have a marketing problem. They have a founder visibility problem. They’ve built their brand around a logo while the person people actually want to hear from stays behind the scenes. That used to work, but today, buyers don’t just evaluate companies. They evaluate people. They look up the founder, consume their content, and decide if they trust how they think before ever reaching out. That’s why more companies are shifting toward founder-facing brands. In this video, I break down: - Why founder-facing brands are working right now- Why faceless brands are becoming harder to grow- The role of a personal brand content strategy in driving trust and demand- How to pivot your brand without becoming a full-time content creator If you're a founder and you’ve been building behind the scenes, this is the shift you need to understand. Because the companies that win over the next few years won’t just have better marketing. They’ll have more visible leadership. ... Hi, I'm Savannah! A founder, CEO, and personal brand strategist. I help founders step out from behind their logo and turn their personal brand into a real growth asset for their business. If you’re a founder, small business owner, or consultant who wants more trust, visibility, and consistent opportunities, let’s talk. 👇🏼 https://savannahabney.com/ https://www.linkedin.com/in/savannahabney/ https://www.instagram.com/savabney/
25 Mar 2026
How I built an effective personal brand content strategy without it taking over my life
If you're a founder trying to figure out...• how to build a personal brand as a business owner• how to create a personal brand content strategy• how to grow a personal brand on LinkedIn or social media• how to use thought leadership to grow your business…without it feeling like you got another job, this episode is for you.We cover:• Why founder personal brands are becoming essential for business growth• The data behind why buyers trust founders who show up online• How to build a personal brand content strategy that actually drives revenue• Why clarity in your messaging matters more than posting frequency• The simple structure that helped me stay consistent without burning out• How founders can integrate content into real life instead of treating it like a separate job• The role of thought leadership content for small businesses• When and how to start outsourcing content supportIf you’ve been hiding behind your company logo or waiting until you “have more time,” this video will help you rethink how personal branding fits into modern business growth.Because the reality is that your buyers are already reading thought leadership and forming trust online. The question is whether you’re part of that conversation or not. ...Hi, I'm Savannah! A founder, CEO, and personal brand strategist. I help founders step out from behind their logo and turn their personal brand into a real growth asset for their business.If you’re a founder, small business owner, or consultant who wants more trust, visibility, and consistent opportunities, let’s talk. 👇🏼 https://savannahabney.com/https://www.linkedin.com/in/savannahabney/https://www.instagram.com/savabney/
18 Mar 2026
5 Science-Backed Habits to Help Founders Grow Capacity and Their Personal Brand
If you’re trying to build a personal brand while running a company… but you’re exhausted, overwhelmed, and running on fumes, this is your wake-up call.I truly believe it’s time for founders, entrepreneurs, and business owners to understand something simple: the better you take care of yourself, the better you can take care of your business.In this video, I’m sharing 5 science-backed habits that have personally helped me increase my capacity, creativity, focus, and resilience as a founder, without adding more chaos to my life.These aren’t fluffy “entrepreneur health tips.” They’re practical, research-supported ways to build:More mental clarityMore physical energyBetter sleep and recoveryGreater resilience under pressureLong-term cognitive strengthYou cannot build a strong personal brand if the human behind it is depleted. When you’re tired, under-recovered, and stretched thin, your decision-making, creativity, and confidence suffer.In this episode, we talk about:Morning sunlight and circadian rhythm optimization (yes, it matters more than you think)Strength training and building resilience as a founderDaily movement in a sedentary work-from-home worldSleep quality and why consistency matters more than hustleLearning new skills to protect long-term cognitive healthThe strongest personal brands are built by founders who take care of the person behind the brand. If you’re on a health, fitness, or longevity journey as an entrepreneur, drop your habits in the comments! I’d genuinely love to hear what’s working for you and learn alongside you....Hi, I'm Savannah! A founder, CEO, and personal brand strategist. I help founders step out from behind their logo and turn their personal brand into a real growth asset for their business.If you’re a founder, small business owner, or consultant who wants more trust, visibility, and consistent opportunities, let’s talk. 👇🏼https://savannahabney.com/ https://www.linkedin.com/in/savannahabney/ https://www.instagram.com/savabney/
15 Mar 2026
Why Founder Personal Branding Is the Future of Marketing
Most marketing is still being built with a traditional funnel approach. But we don't live in that world anymore. We're now in a trust economy. In this episode, I break down why founder personal branding is quickly becoming the most important marketing strategy for businesses, especially SMBs and startups.Trust in institutions is fragmented, buyers are more skeptical than ever, and sales cycles are getting longer and longer.Company-led marketing isn't cutting it anymore. The solution? Founder visibility.I walk through:• What the data says about declining institutional trust• Why trust in individuals and experts is rising• How founder personal brands impact B2B marketing and buying behavior• Why trust compresses time and shortens your sales cycle• How to practically position a founder as the new top of your funnelIf you’re running, building, or trying to grow a company right now, your marketing strategy cannot rely on logos alone. Buyers connect with people before brands at the small business and startup level. The founders who understand this shift will have a massive advantage over the next decade.If you’re serious about founder personal branding, brand authority, and building a business that compounds trust over time, this video will give you the framework to start thinking differently.Subscribe if you're building a founder-led brand and want practical strategy on visibility, credibility, and long-term reputation building....Hi, I'm Savannah! A founder, CEO, and personal brand strategist. I help founders step out from behind their logo and turn their personal brand into a real growth asset for their business.If you’re a founder, small business owner, or consultant who wants more trust, visibility, and consistent opportunities, let’s talk. 👇🏼https://www.linkedin.com/in/savannahabney/ https://www.instagram.com/savabney/savannah@thebreezycompany.co
10 Mar 2026
How Building a Personal Brand as a Founder Grows Your Business
If you're a founder, small business owner, or startup CEO, your personal brand may be the most underutilized growth asset in your company.In this episode, I break down why founders are the most valuable asset a brand has (especially in today’s trust economy) and how building a personal brand as a founder can directly impact your marketing, sales cycles, and long-term business growth.We’ll cover:• The data behind founder-led marketing (including why 82% of people trust companies more when leadership is visible)• Why Gen Z and modern buyers prefer brands where they know the founder• How trust has replaced traditional funnels• Real case studies from clients who positioned the founder as the front door to the business• 5 practical steps to start building your founder personal brand without it becoming overwhelmingIn saturated industries, trust is currency. Founders who are visible, credible, and consistent build trust faster than logos ever can.If you want to grow your company through founder-led marketing, executive visibility, and strategic personal branding, this video will give you the framework to start....Hi, I'm Savannah! A founder, CEO, and personal brand strategist. I help founders step out from behind their logo and turn their personal brand into a real growth asset for their business.If you’re a founder, small business owner, or consultant who wants more trust, visibility, and consistent opportunities, let’s talk. 👇🏼https://www.linkedin.com/in/savannahabney/ (https://www.linkedin.com/in/savannahabney/) https://www.instagram.com/savabney/ (https://www.instagram.com/savabney/) savannah@thebreezycompany.co
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