by Lindsay and Nora, Co-founders of Hello Audio
Are you a creator, solopreneur, coach, or consultant who's ready to take your digital offerings to the next level? Looking for a fresh, exciting, and personal way to connect with your audience and deliver your content? It's time to tune in to "Launch Your Private Podcast," the podcast all about the power of private podcasting.<br><br>Co-hosted by Lindsay and Nora, the founders of Hello Audio, this podcast is your inspiring and practical guide to creating, launching, and growing your own private podcast. With our focus on making private podcasting easy and accessible, you'll discover the immense potential of private podcasting for delivering your programs, boosting your marketing, enhancing team communication, and even personal growth.<br><br>Each week, we dive deep into the world of private podcasting, with a mix of expert advice, actionable strategies, case studies from successful users, and breakdowns of the latest tools and technologies. We'll debunk myths and help you avoid common mistakes so you can harness the benefits of private podcasting.<br><br>Whether you're just starting your journey into private podcasting, or you're looking to optimize your existing private podcast, "Launch Your Private Podcast" is your go-to resource. Join us and the rest of the Hello Audio community as we revolutionize digital content delivery, one private podcast at a time.
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Publishing Since
9/18/2023
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April 30, 2025
<p>Struggling to close high-ticket clients without feeling pushy or salesy? Join us in this powerful episode of Launch Your Private Podcast, where we coach Ruby Lin, sales coach and founder of the Sales Lab Mastermind, on refining her private podcast lead magnet to double conversions through authentic connection.</p><p> </p><p>Love this episode? You’ll want to hear how others are crushing it with private podcasts.</p><p>Angie Jordan’s episode ➡️ <a href="https://helloaudio.fm/angie-jordan-sells-out-her-services-month-over-month-with-private-podcasts/" rel="noopener noreferrer" target="_blank">https://helloaudio.fm/angie-jordan-sells-out-her-services-month-over-month-with-private-podcasts/</a></p><p>Andréa Jones’ episode ➡️ <a href="https://helloaudio.fm/andrea-joness-private-podcast-launch-strategy-dms-are-the-key-%f0%9f%94%91-2/" rel="noopener noreferrer" target="_blank">https://helloaudio.fm/andrea-joness-private-podcast-launch-strategy-dms-are-the-key-%f0%9f%94%91-2/</a></p><p><br></p><p>Timestamps:</p><p><br></p><p>[0:00] Introduction to the episode and Ruby Lin's private podcast structure for sales conversion</p><p>[5:40] Why Ruby shifted away from masterclasses and waitlists to simplified, low-tech call invitations.</p><p>[7:25 ] Confidence issues in high-achievers: Ruby explains the core emotional blocks around selling.</p><p>[11:10] The problem with “high-ticket closers” and how Ruby’s approach puts relationships first.</p><p>[13:15] The importance of leading with empathy and belief-shifting in the first episodes.</p><p>[20:30] Coaching tip: restructure Episode 1 for stronger curiosity and wider relevance.</p><p>[30:00] Coaching on embedding CTAs in every episode, using DM strategies, and leveraging Instagram.</p><p>[36:15] Using Hello Audio’s Super Listener Score and switching from universal to unique links.</p><p>[40:40] Addressing sequencing: how to encourage proper episode order and listener engagement.</p><p>[44:25] Should Ruby make her private podcast public? Why keeping it private supports better lead tracking and conversion.</p><p>[47:00] Ruby shares why she loves the flexibility of private podcasting and plans to launch multiple targeted series.</p><p>[49:30] Ruby outlines her next steps: updated hooks, email follow-ups, and shifting to unique links.</p><p></p><p><strong>If you enjoyed today's episode, please:</strong></p><ul><li>Post a screenshot & key takeaway on your IG story and tag us at <strong>@helloaudiofm</strong> so we can repost you.</li><li>Leave a positive review or rating at <a href="https://ratethispodcast.com/lypp" rel="noopener noreferrer" target="_blank">https://ratethispodcast.com/lypp</a></li><li>Grab a free trial of Hello Audio: <a href="https://helloaudio.fm/pricing" rel="noopener noreferrer" target="_blank">helloaudio.fm/pricing</a></li></ul>
April 23, 2025
<p>Tired of live launching and looking for a smarter way to sell your courses? Join us in this episode of Launch Your Private Podcast as we coach Jenny Matthews, a licensed mental health therapist and anxiety specialist, through the setup and optimization of her brand-new private podcast lead magnet.</p><p>Jenny’s niche? Helping fearful flyers overcome anxiety with practical, therapist-tested strategies and now she’s taking that mission to the airwaves.</p><p><br></p><p>Timestamps:</p><p><strong>[0:00]</strong> Introduction to the episode and Jenny Matthews’ challenges with her new private podcast to drive course sales</p><p><strong>[4:04]</strong> Breakdown of her two offers and ideal buyers for each</p><p><strong>[7:31] </strong>How she repurposed a PDF into a private podcast using ChatGPT</p><p><strong>[9:00]</strong> Review of Jenny’s landing page and opt-in results</p><p><strong>[13:01]</strong> Messaging tips to increase perceived value and trust</p><p><strong>[15:00] </strong>Why audio is more powerful than PDFs for anxious audiences</p><p><strong>[18:01]</strong> Jenny outlines her podcast episode structure and unique approach</p><p><strong>[25:32</strong> ] Nora reframes the sales pitch as “continuing to work together”</p><p><strong>[38:32]</strong> Evergreen vs. live launch: what works best for fear-based audiences</p><p><strong>[41:31]</strong> When to evaluate funnel performance and the power of outreach</p><p><br></p><p>Links Mentioned:</p><p>Website <a href="https://stateofmindtherapy.com/" rel="noopener noreferrer" target="_blank">https://stateofmindtherapy.com/</a></p><p>Instagram <a href="https://www.instagram.com/flightanxietycoach" rel="noopener noreferrer" target="_blank">https://www.instagram.com/flightanxietycoach </a></p><p>Flight Anxiety Audio Relief Guide <a href="https://stateofmindtherapy.com/toolkit" rel="noopener noreferrer" target="_blank">https://stateofmindtherapy.com/toolkit </a></p><p></p><p><strong>If you enjoyed today's episode, please:</strong></p><ul><li>Post a screenshot & key takeaway on your IG story and tag us at <strong>@helloaudiofm</strong> so we can repost you.</li><li>Leave a positive review or rating at <a href="https://ratethispodcast.com/lypp" rel="noopener noreferrer" target="_blank">https://ratethispodcast.com/lypp</a></li><li>Grab a free trial of Hello Audio: <a href="https://helloaudio.fm/pricing" rel="noopener noreferrer" target="_blank">helloaudio.fm/pricing</a></li></ul>
April 16, 2025
<p><strong>Looking for a more efficient, impactful, and low-lift way to build your list, boost revenue, and connect more deeply with your audience?</strong></p><p> </p><p>In this episode, we feature Erin Kelly, CEO and co-founder of MemberVault, as she dives into the power of audio summits and private podcasts for entrepreneurs who want to grow without burning out. And in true alignment with what she teaches, this episode is our very first asynchronous interview!</p><p> </p><p>Erin shares how she uses async, audio-only formats to eliminate the stress of live events while still building meaningful connections, increasing course completion rates, and generating new leads and revenue.</p><p><br></p><p>Timestamps:</p><p><strong>[0:00]</strong> Introduction to the episode and Erin Kelly, CEO of Member Vault, shares her journey with audio summits</p><p><strong>[3:29]</strong> The surprising discovery that 50% of summit attendees prefer embedded audio players over podcast feeds</p><p><strong>[5:17]</strong> Why audio builds deeper trust with audiences compared to video content</p><p><strong>[9:11]</strong> The automated tech stack Erin uses to streamline speaker onboarding</p><p><strong>[12:45]</strong> Why releasing all summit content at once leads to better engagement than dripping it out</p><p><strong>[15:30]</strong> How async formats save summits when speakers face last-minute emergencies</p><p><strong>[19:02]</strong> The three key benefits of audio summits: list building, revenue generation, and relationship building</p><p><strong>[21:18]</strong> Comparing Erin's three summit formats: evergreen, low-cost product conversion, and VIP passes</p><p><strong>[25:47]</strong> Why 10-13 speakers is the ideal number for manageable yet impactful summits</p><p><strong>[31:22]</strong> Different ways to monetize summits through sponsors, upsells, and lifetime access passes</p><p><strong>[34:50]</strong> How to repurpose summit content into profitable products after the event ends</p><p><strong>[40:38]</strong> The concrete results from Erin's latest summit</p><p><br></p><p>Links Mentioned:</p><p>Website - <a href="https://membervault.co/" rel="noopener noreferrer" target="_blank">https://membervault.co/</a></p><p>Free trial - <a href="https://membervault.co/free" rel="noopener noreferrer" target="_blank">https://membervault.co/free</a> </p><p>Community - <a href="https://m.facebook.com/" rel="noopener noreferrer" target="_blank">https://m.facebook.com/</a><a href="https://m.facebook.com/groups/membervault/" rel="noopener noreferrer" target="_blank">groups/membervault</a></p><p></p><p><strong>If you enjoyed today's episode, please:</strong></p><ul><li>Post a screenshot & key takeaway on your IG story and tag us at <strong>@helloaudiofm</strong> so we can repost you.</li><li>Leave a positive review or rating at <a href="https://ratethispodcast.com/lypp" rel="noopener noreferrer" target="_blank">https://ratethispodcast.com/lypp</a></li><li>Grab a free trial of Hello Audio: <a href="https://helloaudio.fm/pricing" rel="noopener noreferrer" target="_blank">helloaudio.fm/pricing</a></li></ul>
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