Lava Digital Podcast - Sharing more about Digital Marketing
Lava Digital Podcast
Claim This Podcastby Lava Digital
1 episodes
Updated Daily
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Podcast Overview
Lava Digital Podcast - Sharing more about Digital Marketing
Language
🇻🇳
Publishing Since
5/26/2021
1 verified contact email on file for Lava Digital Podcast
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Recent Episodes
May 26, 2021
Oracle ft. AKA: 4 Steps to Capture the Fast Growth of the Digital Customer in Vietnam
<h2><strong>Learn how to bring together customer interactions to increase segmentation, personalization and engagement</strong></h2> <p>In a rapidly evolving world, companies are looking at leveraging their own data to deliver value to their customer and stakeholders. The pandemic has increased the switch to online purchase or online interactions with businesses, while the slow phasing of the cookie will require companies to focus on their first party data.</p> <p>The challenge is then to bridge the gap between offline data and online behavior. Customer data are sitting in multiple offline databases and online properties such as website or mobile apps. An Enterprise Customer Data Platform reconciles online and offline data and bring the intelligence that marketers and business lines can leverage on to improve segmentation, product and services.</p> <p>What you can expect to learn from this podcast:</p> <ul> <li>Understand Each Customer with a Unified Profile of first, second and third-party data</li> <li>Orchestrate and Activate Experience based on an enriched segmentation</li> <li>Predict What customer Need – Real Time Intelligence Decisioning</li> <li>Build Individual Customer Journey and increase Customer Lifetime Value</li> </ul>
1 total episodes available
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Frequently asked questions
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- What is Lava Digital Podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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