Layers - Season 3, Episode 7: What is a brand custodian and why you might need one
Layers is a podcast about building brands with more depth.
In this episode we chat about disjointed brands, how they happen and what you can do to fix them.
If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com
Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips.
Sponsored by Ply.Studio
13 Apr 2020
Layers - Season 3, Episode 6: What it takes to make a brand consistently great over decades
Layers is a podcast about building brands with more depth.
This episode is all about making your brand stand the test of time.
If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com
Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips.
Sponsored by Ply.Studio
31 Mar 2020
Layers - Season 3, Episode 5: Six questions to ask when defining your positioning
Layers is a podcast about building brands with more depth. If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com
Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips.
Sponsored by Ply.Studio
16 Mar 2020
Layers - Season 3, Episode 4: 13 ways modern brands can build more depth in 2020 (Part 2)
The 13 pillars emerging brands are building their companies on (and you can too)
There’s too many brands in this world.Too much fighting for the same space. Too much same-same. That’s probably because old players tend to get stale, stop taking risks while new starters leap in, absent of mission and without being different or measurably better. And yet, against this backdrop, smaller, nimble, socially aware, product driven, community focused brands continue to gain share, standing out above the sea of sameness.
As they say, success leaves clues. We've spent a few weeks deep in research mode specifically looking at the smaller emerging companies that are bread-crumbing a trail of ideas that pressed together, make up a modern brand framework which we will talk about over two episodes.
Layers is a podcast about building brands with more depth. If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com
Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips.
Sponsored by Ply.Studio
2 Mar 2020
Layers - Season 3, Episode 3: 13 ways modern brands can build more depth in 2020 (Part 1)
The 13 pillars emerging brands are building their companies on (and you can too)
There’s too many brands in this world.Too much fighting for the same space. Too much same-same. That’s probably because old players tend to get stale, stop taking risks while new starters leap in, absent of mission and without being different or measurably better. And yet, against this backdrop, smaller, nimble, socially aware, product driven, community focused brands continue to gain share, standing out above the sea of sameness.
As they say, success leaves clues. We've spent a few weeks deep in research mode specifically looking at the smaller emerging companies that are bread-crumbing a trail of ideas that pressed together, make up a modern brand framework which we will talk about over two episodes.
Layers is a podcast about building brands with more depth. If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com
Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips.
Sponsored by Ply.Studio
13 Feb 2020
Layers - Season 3, Episode 2: The fundamentals of brands on social media
Most brands are on social media but they fall short on expectations. They tend to lack focus or seem off brand. What are the fundamentals for brand on socials and how do we avoid losing our wows on these platforms?
Layers is a podcast about building brands with more depth. If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com
Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips.
Sponsored by Ply.Studio
4 Feb 2020
Layers - Season 3, Episode 1: The future of brand
Layers is a podcast about building brands with more depth.
Its 2020, a New Year and a new decade. So now is as good a time as ever to talk about the future of brands.
If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com
Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips.
Sponsored by Ply.Studio
26 Jan 2020
Layers - Season 2, Episode 5: The best way to show the world your rebrand
This is our final episode of Season 02; The Rebrand. We've been stepping you through the process of rebranding and in this episode we chat about the best ways to get it shown to the world.
Layers is a podcast about building brands with more depth. If you enjoyed this podcast of Layers, stream all of our episodes by heading to layerspodcast.com
Follow us on instagram: @ply.studio for more Branding, UX, Design, Strategy and Positioning tips.
Sponsored by Ply.Studio
20 Jan 2020
Layers - Season 2, Episode 4: The process of a rebrand
This week we're talking about going through the process of a rebrand, the rebrand project's been green-lighted and now it's time to put the project in go mode.
But, a rebrand is a little different to doing it clean skin. Understanding the differences between a rebrand and a brand can help you get a better outcome.
But there's also things to keep in mind as you go through the process, like the human element, how to keep your team engaged on the project.
Layers is a podcast by ply.studio
Follow us on instagram: @ply.studio
14 Jan 2020
Layers - Season 2, Episode 3: Getting started with your rebrand
After last weeks episode you've sold the rebrand and it's all signed off, you've got the budget to work with and it's on you to make it happen. Where do you get started?
That's what the latest episode of Layers is here to help you with.
Sponsored by Ply.Studio
@ply.studio
7 Jan 2020
Layers: Season 2, Episode 2 - Navigating objections to your rebrand
Many brand managers have trouble convincing CEO's or founders of businesses to rebrand, even if it is obvious the brand is beginning to look tired.
In this episode of Layers we take a look at the factors that contribute to naysayers objecting a rebrand and workshop ideas on how to navigate those objections.
17 Dec 2019
Layers: Season 2, Episode 1 - What can trigger a rebrand?
Layers is a podcast about building brands with more depth.
Join Dave and Mark this week chatting about re-branding and what the potential triggers are to re-brand your business.
We talk in depth about the positive and negative reasons to re-brand.
Layers is a podcast by Ply Studio
10 Dec 2019
Layers: Episode 6 - The intersection of brand and website
Your website is a culmination of your entire brand. It's where your messaging and visual elements come together to tell a story about your brand. In this digital world it is also the first point of contact you have with new and existing customers.
Layers is a podcast about building brands with more depth.
by Ply Studio
https://ply.studio/
3 Dec 2019
Layers: Episode 5 - Crafting visual identity
Visual Identity is the 'good looks' that go along with your brand personality.
Many people think that branding is simply the logo or just the visual elements. Sure, visual identity plays a vital role in your branding however there is much more involved. Layers is a podcast that breaks down all the elements of branding and is a conversation about building brands with more depth.
25 Nov 2019
Layers: Episode 04 - Exploring brand messaging
Layers is a podcast about building brands with more depth.
The better your brand message, the better your chance is to start a successful venture. So, in episode 04 we explore brand messaging.
Sponsored by Ply Studio
25 Nov 2019
Layers: Episode 3 - What makes a strong brand position?
In this podcast we dissect brand positioning. Does it all come down to a formula?
12 Nov 2019
Layers: Episode 2 - Breaking down your brand strategy
In this podcast we talk about the core elements in brand strategy that once broken up, work together to create the ultimate playbook for your brand.
21 Oct 2019
Layers: Episode 1 - What makes a brand, a brand?
We unpack what really goes into a modern-day brand, common misconceptions of 'brand' in the business world and how properly understanding and embracing the true meaning of brand can positively impact your business.
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