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Leading with Strategy

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by Brian Chaney

8 episodes

Updated Daily

Accepts GuestsHas Sponsors

Podcast Overview

Leading with Strategy is a podcast where top marketing and business leaders share the strategic decisions, creative ideas, and tactical insights that drive growth and innovation in the B2B world. Each episode, listeners will gain practical advice and inspiration from thought leaders across industries, exploring the dynamic relationship between leadership and strategic marketing.

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Publishing Since

11/11/2024

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Recent Episodes

November 19, 2024

Using Video To Build Authority and Drive Revenue

In this episode of “Leading With Strategy,” Brian Chaney and Joseph Lewin discuss how to leverage video to build authority and drive revenue. They explore why video is becoming an indispensable tool in the digital age, especially as trust in written content wanes with the rise of AI. From creating engaging video content to fostering authentic connections, they share actionable insights on using video to strengthen relationships and enhance credibility. The conversation dives into strategies for making video content effective, the importance of consistency, and how to align messaging with market needs. This episode offers practical advice for anyone looking to grow their professional services or build thought leadership using video. Key Takeaways: Building Trust with Video: As AI-generated content proliferates, video provides an authentic way to showcase expertise and build relationships that written content alone cannot achieve. The Power of Consistency: Regularly producing video content trains your communication muscles and helps build a recognizable presence, enhancing trust and engagement. Engaging Introductions Matter: How you start your video can determine its success. Leading with a compelling hook grabs attention and drives viewers to engage with your message. Thought Leadership Through Conversations: Video fosters real-time engagement and collaboration, making it an ideal platform for discovering and sharing thought leadership. Setting Realistic Goals: You don’t need a massive audience; building authority in your niche and cultivating a small, loyal following can yield significant business outcomes. Timeline Summary: [00:00] - Introduction to the importance of video in building authority. [02:00] - Why video is a powerful medium in an AI-driven world. [05:00] - Strategies for effective video content creation and audience engagement. [08:00] - Thought leadership as a process of discovery through conversations. [12:00] - The role of consistency and authenticity in building trust. [15:00] - Setting realistic goals and focusing on quality over quantity. [20:00] - Final thoughts on starting and sustaining a successful video strategy. Links & Resources: • https://www.contentrhino.io/ • https://nektur.com/

November 19, 2024

Fast-Track Your Sales: Powerful Tools to Nurture Leads Like a Pro!

In this episode of “Leading With Strategy,” Brian Chaney and David Roland explore powerful tools and techniques to nurture leads like a pro. They emphasize that generating leads is only the beginning, and the real value lies in how you engage and nurture those prospects through the sales funnel. From leveraging AI to crafting personalized content and automating workflows with CRMs, they share actionable strategies for streamlining the nurturing process. They also discuss creative ways to keep leads engaged, including retargeting, omnichannel approaches, and using interactive content to maintain interest. Packed with practical advice, this episode is a must-listen for businesses aiming to convert more leads into long-term customers. Key Takeaways: Nurture with a Purpose: Understand where your leads are in their journey and offer them the right next step, building trust and value before pushing for a sale. Leverage AI for Personalization: Use AI tools to create hyper-personalized content and deploy chatbots for 24/7 lead engagement while keeping human oversight for meaningful connections. Retargeting for Low-Hanging Fruit: Retargeting ads are a cost-effective way to stay top of mind with warm leads, ensuring your brand remains in their consideration. Omnichannel Strategies: Incorporate email, social media, SMS, and retargeting to create a cohesive nurturing strategy that meets prospects wherever they are. Interactive Content for Deeper Engagement: Go beyond static content by introducing quizzes, assessments, calculators, and other tools that actively involve your prospects in the process. Timeline Summary: [00:00] - Introduction to the importance of nurturing leads and avoiding common pitfalls. [02:00] - Leveraging AI for personalized content and chatbot-driven engagement. [05:00] - Using CRMs to automate nurturing workflows and simplify follow-ups. [08:00] - The role of retargeting ads in re-engaging warm leads effectively. [12:00] - Building omnichannel campaigns that integrate email, SMS, and social media. [15:00] - Incorporating interactive content for higher engagement and conversions. [20:00] - Final thoughts on reviewing and improving nurture campaigns over time. Links & Resources: • https://www.contentrhino.io/ • https://nektur.com/

November 19, 2024

Marketing for 2025 - What We Are Doing

In this episode of “Leading With Strategy,” Brian Chaney and David Roland discuss their plans for marketing in 2025, diving into strategies to optimize client engagement and adapt to changing market demands. They explore the role of AI in marketing, highlighting its ability to streamline processes like content creation and lead nurturing while stressing the importance of maintaining a human touch. The conversation also covers nurturing long-term prospects through advanced tools, effective lead-generation strategies, and leveraging retargeting to maximize ROI. With actionable insights on balancing new technologies and traditional relationship-building approaches, this episode equips listeners with the tools needed to refine their marketing strategies for the years ahead. Key Takeaways: AI as an Efficiency Tool: While AI can drastically reduce the time spent on tasks like creating social media clips and drafting emails, Brian and David stress that human oversight is still essential to ensure quality and context. Nurturing Long-Term Prospects: With tools like Fathom and Arrows’ sales rooms, businesses can create customized follow-ups and keep potential clients engaged over extended sales cycles. Effective Lead Generation: Retargeting ads and enticing offers like free content or pay-per-lead models can serve as powerful entry points for building relationships and converting prospects. Importance of Relationships: Despite technological advances, maintaining authentic, trust-based relationships remains central to long-term success, especially in high-touch industries. SEO and Content Marketing: Businesses should prioritize creating valuable, targeted content that addresses specific audience needs over generic, keyword-stuffed material. Timeline Summary: [00:00] - Introduction to marketing strategies for 2025 and the role of reflection in planning. [02:00] - Balancing the use of AI in marketing with human intervention for better results. [05:00] - Advanced tools for nurturing long-term prospects and tracking engagement. [08:00] - Retargeting ads and creating compelling offers to capture new leads. [12:00] - The enduring value of authentic relationships in building long-term business. [15:00] - SEO strategies and the importance of focusing on high-value, specific content. [20:00] - Final thoughts on staying adaptable and forward-thinking in marketing. Links & Resources: • https://www.contentrhino.io/ • https://nektur.com/

8 total episodes available

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What is Leading with Strategy?: Leading with Strategy is a podcast where top marketing and business leaders share the strategic decisions, creative ideas, and tactical insights that drive growth and innovation in the B2B world. Each episode, listeners will gain practical advice and inspiration from thought leaders across industries, exploring the dynamic relationship between leadership and strategic marketing.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Information about guest appearances is not available.

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