by Meny Hoffman
Today, there are more opportunities than ever to create a business and succeed. But with all of those opportunities also come challenges, questions, and confusion. “How do I rise above the competition? How do I manage my growth? How do I attract and retain top talent? How do I drive my business forward?” Meny Hoffman, CEO of Ptex Group and founder of the Let’s Talk Business Platform, will interview some of the world’s most successful business leaders about their no-nonsense advice to help you learn, grow, and lead. Offering fresh insights for turning ambition into action, blunders into breakthroughs, and passion into profits, these leaders will open up about the challenges they’ve had to overcome, how they’ve reached success—and their candid advice for how you can do the same.Meny lives by one simple belief – that every person should be given the opportunity to succeed in life. This burning belief inside of him from the age of fourteen has allowed him to collaborate with growing businesses and leaders all over the world to help them realize their potential. Now, as the CEO of Ptex Group, an award-winning marketing agency headquartered in Brooklyn, NY, his work centers on creating sophisticated marketing solutions for emergent brands, spanning a variety of industries to help them achieve new milestones in growth. A firm believer and fervent advocate for business education, Meny created the Let’s Talk Business email series, a business advice column with tens of thousands of subscribers. The success of the series prompted him to create a larger Let’s Talk Business platform, a one-of-a-kind business education hub for entrepreneurs and leaders. This game-changing movement continues to help entrepreneurs flourish, equipping them with the tools they need to learn, grow, and lead.Meny frequently shares his strategies for success at public-speaking engagements for regional corporations and trade associations, and is a published business author with two books ranked as Amazon best sellers. More recently, he’s fused his business development experience into the role of angel investor. By investing in promising startups and walking them through the exciting but challenging journey of growth, he is helping his fellow business people succeed, fulfilling a lifelong entrepreneurial passion.Whether you’re looking to take your business to the next level or tackle a specific business challenge, join Meny on the Let’s Talk Business podcast, where he’ll share the strategies he’s learned with audiences in various venues, from conferences and universities, to corporate meetings and summits. He will also be giving practical business insights and actionable tips and strategies that will put you on the fast-track towards serious growth. Likewise, his successful entrepreneur guests will give you the courage to make bold moves in your own business and life. Don’t miss out on all of this and more, right here on the Let’s Talk Business podcast.
Language
🇺🇲
Publishing Since
6/17/2019
Email Addresses
1 available
Phone Numbers
0 available
March 26, 2025
Business strategist Dr. Daren Martin discusses the transformative power of company culture with Meny Hoffman, revealing how leaders can foster an engaged workforce through genuine commitment and employee empowerment in this interview.
March 18, 2025
<p>In this episode of "Let's Talk Business," Meny Hoffman sits down with Jay Owen, a dynamic entrepreneur who founded his own marketing agency as a teenager. Together, they navigate Jay's entrepreneurial journey and share pivotal business insights.</p> <p data-start="27" data-end="216"><strong>This episode is brought to you by Ptex Group’s One-Off Clarity Sessions—a game-changer for business owners looking to get unstuck and move forward with confidence.</strong></p> <p data-start="218" data-end="459"><strong>Whether you need help refining your strategy, improving your branding, or overcoming a business challenge, Ptex Group’s expert-led 60-minute strategy sessions give you the clarity and actionable insights you need to make real progress.</strong></p> <p data-start="461" data-end="658"><strong>Book your session today at <a href= "https://calendly.com/ptex/60-minutes-strategy-meeting-clone" target="_new" rel="noopener" data-start="490" data-end= "612">https://calendly.com/ptex/60-minutes-strategy-meeting-clone</a> and take your business to the next level.</strong></p> <ul> <li>They discuss strategic marketing budgeting, recommending businesses allocate between 5% to 12% of their revenue—tailored by the business's growth stage.</li> <li>The duo emphasizes the importance of choosing the right social media platforms, advocating for mastering one platform before branching out to optimize resources effectively. Jay highlights the profound impact of AI tools like ChatGPT in enhancing daily business operations by generating marketing materials, analyzing data, and streamlining communication.</li> <li>Beyond business strategies, Jay shares his perspective on achieving work-life balance and stresses the impact of personal values on business success. He reflects on fostering a positive family environment and achieving a holistic view of success.</li> <li>This episode is rich with insights on consistent growth, innovative planning, and the benefits of adopting new technologies, offering invaluable takeaways for business owners aiming to elevate their ventures. Tune in to discover how you can apply these strategies for success in your own business journey.</li> </ul> <p><strong>Links :</strong></p> <p><strong><strong id= "docs-internal-guid-fc8fc3d4-7fff-1ad4-9466-c82495c859e7"><a href= "http://aiwithjay.com">http://aiwithjay.com</a></strong></strong></p> <p><strong><strong><strong id= "docs-internal-guid-4d7d51d8-7fff-4533-9df8-1573da5971cc"><a href= "http://linkedin.com/in/jayowen/">http://linkedin.com/in/jayowen/</a></strong></strong></strong></p> <p><strong><strong><strong><a href= "https://ptex.co/pandadoc">https://ptex.co/pandadoc</a></strong></strong></strong></p> <p><strong>Episode Timestamps : </strong></p> <ul> <li><strong>05:06 -</strong> Marketing spend strategy essentials.</li> <li><strong>06:48 -</strong> Strategic website planning essentials.</li> <li><strong>11:37 -</strong> Typical marketing budget: 5-12% of revenue.</li> <li><strong>15:23 -</strong> Focus before expanding platforms.</li> <li><strong>17:44 -</strong> Early tech awakening.</li> <li><strong>21:57 -</strong> AI's impact on agency efficiency.</li> <li><strong>24:17 -</strong> Streamlining tasks with ChatGPT.</li> <li><strong>28:30 -</strong> Effective ChatGPT prompting framework.</li> <li><strong>29:16 -</strong> Refining AI for authentic content.</li> <li><strong>33:49 -</strong> AI integration for business optimization.</li> <li><strong>36:15 -</strong> Optimizing marketing and AI efficiency.</li> </ul> <p><strong id= "docs-internal-guid-8c8c1ddb-7fff-47bb-2dcc-a35f9ef4761b">PRACTICAL POINTERS:</strong></p> <ol> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Ensure that marketing efforts are not just expenses but are generating returns. This involves strategic planning and measuring outcomes effectively</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Even if your business is referral-based, ensure your online presence is strong. Customers often research online before engaging, so maintaining an up-to-date and positive digital footprint is essential </p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Use AI tools like ChatGPT to save time and improve efficiency in tasks such as content creation, customer engagement, and internal processes. AI can also enhance decision-making by providing quick insights and solutions </p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">As AI evolves rapidly, continuously seek out new tools and ways that AI can benefit your business operations, keeping your workflows efficient and competitive </p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Develop a clear marketing plan before diving into execution. Avoid starting with SEO or social media without a proper strategy, similar to building a house without a blueprint</p> </li> </ol> <p> </p>
February 24, 2025
<p>In today's rerun episode of Let's Talk Business, we are revisiting an insightful conversation with Jeff Akerman, the founder of Rise Architecture.</p> <p>Hosted by Meny Hoffman, this episode takes us through Jeff's journey from starting his architectural firm in his basement to establishing a successful business that has expanded across 11 states.</p> <ul> <li>Jeff shares his story, beginning with his mother's encouragement to pursue architecture, which laid the foundation for his career. His narrative highlights the importance of balancing creative ambitions with business acumen, a challenge many in the creative industry face. Jeff candidly discusses the realization that a successful business requires not just design talent but also a keen understanding of business operations and growth strategies.</li> <li>Listeners will benefit from Jeff's exploration of bridging the gap between creativity and business efficiency, emphasizing the necessity of delegation and creating a company culture that fosters both innovation and accountability. The discussion provides practical insights on maintaining creativity within structured timelines, as well as incentivizing employees through ownership and profit-sharing models.</li> <li>Additionally, Jeff delves into his audacious project in Florida—developing a new community with thousands of housing units, aiming to address the housing crisis in the Jewish community. This ambitious undertaking reflects Jeff's vision of making a lasting impact beyond financial success.</li> <li>This episode is a treasure trove of actionable strategies for business owners and creative professionals alike, offering guidance on building a business that harmonizes creative passion with strategic growth. Tune in to discover how you can nurture a successful business environment while still pursuing creative excellence and community impact. Whether you're starting out or looking to scale your business, Jeff's journey offers valuable lessons in entrepreneurship, resilience, and visionary thinking.</li> </ul> <p> </p> <ul> <li><strong>05:15</strong> - Architecture Meets Business Strategy</li> <li><strong>08:33</strong> - Balancing Creativity and Business</li> <li><strong>11:36</strong> - Streamline Proposals with PandaDoc</li> <li><strong>14:42</strong> - Balancing Creativity and Project Timelines</li> <li><strong>18:59</strong> - Ownership Fuels Business Growth</li> <li><strong>20:02</strong> - Let’s Talk Business Sponsorship</li> <li><strong>23:31</strong> - Unpredictable Puzzle Planning</li> <li><strong>26:47</strong> - Affordable Housing Community Vision</li> <li><strong>30:32</strong> - Importance of Written Agreements</li> <li><strong>33:33</strong> - Diversity in Partnerships: Respect Differences</li> <li><strong>38:26</strong> - Creative Freedom and Aligned Vision</li> <li><strong>39:26</strong> - Partner Collaboration: Plan & Document</li> </ul> <p><a href= "https://ptex.co/pandadoc">https://ptex.co/pandadoc</a></p> <p><a href= "https://www.risearchitecture.com/">https://www.risearchitecture.com/</a></p> <p> </p> <p>Remember that in the creative space, you need to give your employees the leeway to think, because they want to feel that they are still being creative. If you stifle that creativity, and say, “You must do it my way,” you’re likely to lose a lot of people pretty quickly.</p> <p>One of the best ways to avoid the conflict between the business side of things - which demands creativity according to a specific timetable - and the creative side, is to suggest that your creatives give you their own timetable, rather than asking them to hew to one that the business people made. This increases accountability and personal responsibility, and also does wonders for the company culture.</p> <p>The most important element in choosing a partner is to make sure that you have the same vision. If every detail is perfect but you each see the end goal differently, then the partnership will fall apart, with potentially disastrous results.</p> <p>When you work together with a partner, you absolutely must hammer out the details in advance, and put them in writing - even if your partner is your best friend in the world - so that you both understand what’s expected of each of you. If you don’t, the business may fall apart - or on the contrary, it may work great, but you’re doing all the work even though you’re splitting the profits.</p> <p> </p>
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