- 13
- Episodes
- Weekly
- Cadence
- 2024
- First episode
About Leverage Podcast
Grow your business online, increase your impact and amplify your results.
- Publisher
- Christy Sandwell
- Category
- business · education
- Language
- en
- Explicit
- No
- First episode
- 12 Sept 2024
- Latest episode
- 26 Nov 2024
Latest episodes
13 episodes in the feed.
26 Nov 2024
Leverage Podcast Episode 12: Thanksgiving Break and Upcoming SEO Series
Christy, Co-founder of Leverage Digital Solutions, shares insights on preparing for a Thanksgiving break and outlines an upcoming SEO series to boost online presence and digital marketing efforts.
21 Nov 2024
Leverage Podcast Episode 11: Leverage Your Network with Cross Promotions and Joint Ventures
Christy, Co-founder of Leverage Digital Solutions, reveals effective strategies to expand your network and grow your business through cross-promotions, market partnerships, and joint ventures.
13 Nov 2024
Leverage Podcast Episode 10: Leverage Your Network with Networking Groups
Host: Christy, Co-founder of Leverage Digital Solutions Episode Title: Leverage Your Network with Networking Groups In this episode of Leverage Podcast, Christy takes a closer look at networking groups as a powerful way to grow your business and amplify your reach. Whether it’s in-person groups, Facebook groups, or even masterminds, Christy shares actionable insights to help you determine which type of networking is right for you. From the pros and cons of joining established groups to starting your own, you’ll walk away with clear strategies to expand your network effectively. Key Topics: In-Person Networking Groups Facebook Groups: Joining vs. Starting Your Own Industry-Specific Networking Groups Masterminds For this week’s action step, Christy challenges listeners to find one Facebook group relevant to their business and spend just 5 minutes a day engaging—ask or answer a question each day for a week and see the impact on your network! Thanks for Listening! If you enjoyed this episode, please subscribe and leave a review. For questions or feedback, email Christy at hello@leveragedigital.co, or connect with Leverage Digital Solutions on Facebook and LinkedIn. Next Episode Preview: Next week, Christy will dive into cross-promotional marketing and joint ventures, two incredible strategies to grow your business collaboratively. Don’t miss it!
7 Nov 2024
Leverage Podcast Episode 9: Nope-sode =)
Host: Christy, Co-founder of Leverage Digital Solutions Episode Title: Special Update: No New Episode Christy drops in to let listeners know there’s no new episode this week. With Daylight Savings, Halloween, and the presidential election, it’s been a busy time! But don’t worry—Christy will be back next week with fresh insights on networking groups and how to leverage your network effectively. Thanks for Listening! Thanks for your understanding, and see you back here next week! Next Episode Preview: Join Christy next week as she shares strategies for leveraging networking groups to expand your business reach.
31 Oct 2024
Leverage Podcast Episode 8: Leveraging Your Network with Affiliate Marketing
Host: Christy, Co-founder of Leverage Digital Solutions Episode Title: Leveraging Your Network with Affiliate Marketing In this episode of Leverage Podcast, Christy explores affiliate marketing in-depth as a powerful tool for expanding your digital reach. Whether you’re looking to become an affiliate or establish a program for your business, Christy offers practical insights to help you navigate this popular and effective marketing approach. Key Topics: What Is Affiliate Marketing? Becoming an Affiliate Marketer Elements of a Successful Affiliate Program Setting Up an Affiliate Program Finding Affiliate Partners For this week’s action step, Christy encourages listeners to reach out for a free mini-ebook on affiliate marketing if they're interested in becoming an affiliate. Simply email hello@leveragedigital.co with "Affiliate" in the subject line. Thanks for Listening! If you enjoyed this episode, please subscribe and leave a review. For questions or feedback, contact Christy at hello@leveragedigital.co, or find Leverage Digital Solutions on Facebook and LinkedIn. Next Episode Preview: Next week, Christy will dive into networking—covering in-person networking, online groups, and industry-specific groups to help you expand your client base and build valuable connections.
23 Oct 2024
Leverage Podcast Episode 7: Leverage your Network
Host: Christy, Co-founder of Leverage Digital Solutions Episode Title: Leverage Your Network In this episode of Leverage Podcast, Christy shares actionable ways to leverage your network for maximum visibility and business growth. Whether you're a small business, non-profit, or entrepreneur, Christy introduces strategies to tap into the power of your network and expand your reach. Key Topics: Affiliate Marketing Networking Groups Cross Promotional Marketing Joint Ventures Social Media Groups For this week’s action step, Christy encourages listeners to take a small action by doing a Google search on one of the five strategies discussed. Start educating yourself and begin leveraging your network for greater business visibility. Thanks for Listening! If you found this episode helpful, please subscribe and leave a review. For any questions or feedback, contact Christy at hello@leveragedigital.co, or find Leverage Digital Solutions on Facebook and LinkedIn. Next Episode Preview: Next week, Christy will begin a deep dive into affiliate marketing—what it is and how you can use it to grow your business. Tune in to learn more! Free Resource Alert: Interested in affiliate marketing? Christy is offering a free digital download on how to get started as an affiliate marketer. Email hello@leveragedigital.co with the subject line "Affiliate" to receive your copy.
17 Oct 2024
Leverage Podcast Episode 6: Leverage your Website
Host: Christy, Co-founder of Leverage Digital Solutions Episode Title: Leverage Your Website In this episode, Christy dives into the essentials of optimizing and streamlining your website to better serve your business. Whether you're building your first site or refreshing your current one, Christy offers practical tips on how to structure, write for, and optimize your website for maximum impact. Key Topics: What Does a Website Need? What Should You Avoid? How Should Your Website Look? How Many Pages Do You Need? Writing to Your Audience Optimizing for SEO Christy challenges listeners to refresh their website content and make sure it's optimized for SEO. If you need help with content writing or optimizing your site, reach out to Christy at hello@leveragedigital.co for assistance. Thanks for Listening! Special thanks to Jay at Vasant Media for helping make this podcast possible. If you enjoyed this episode, please subscribe and leave a review. For questions or feedback, contact Christy at hello@leveragedigital.co or find Leverage Digital Solutions on Instagram, Facebook, and LinkedIn. Next Episode Preview: Next week, Christy will launch a new series on either SEO, optimizing your online presence for profit, or leveraging your network. You can vote on the topic by emailing hello@leveragedigital.co or voting in the poll on Facebook.
10 Oct 2024
Leverage Podcast Episode 5: What Type of Marketing Is Right for Your Small Business?
Host: Christy, Co-founder of Leverage Digital Solutions Episode Title: What Type of Marketing Is Right for Your Small Business? In this episode, Christy guides small business owners through various marketing strategies, helping you identify the right tools for your business. Whether you're running a service-based business, selling products, or operating a local brick-and-mortar store, Christy breaks down what works best for each business model and offers actionable advice. Key Topics: Best Tools for Your Marketing Toolbox: Online presence SEO Paid Ads Content creation Networking Service-Based Business Strategy: Focus on your online presence, social media presence, and Google My Business profile. Leverage SEO to ensure your services are found when people search for solutions. Build strong local networks and consider cross-promotions or business groups. Product-Based Business Strategy: Invest in your website and focus on streamlined online shopping experiences. Use ads and split testing to understand your audience and grow your customer base. Product reviews can also be a game-changer for building trust. Local Business Strategy: Own the local search results with SEO, focusing on Google My Business. Use ads strategically to boost visibility in your area. Ensure your website includes a location page with clear, searchable directions. Christy encourages listeners to take action by setting up or optimizing their Google My Business profiles. If you need help setting it up, her team at Leverage Digital Solutions is ready to assist. Reach out at hello@leveragedigital.co for personalized help or to explore website design services. Thanks for Listening! If you found this episode helpful, please subscribe and leave a review. For any questions or feedback, contact Christy at hello@leveragedigital.co, or find Leverage Digital Solutions on Instagram, Facebook, or LinkedIn. Next week, Christy will discuss how to optimize your website for SEO, what content to include (and what to avoid), and how to write for different audiences while boosting your search engine rankings.
3 Oct 2024
Leverage Podcast Episode 4: Update
Host: Christy, Co-founder of Leverage Digital Solutions Episode Title: Update In this update, Christy shares that there is no new episode this week due to the impact of Hurricane Helene. She sends heartfelt prayers to the victims of the storm and asks listeners to take a moment to do the same. The team at Leverage Digital sends their love and prayers to all those affected.
25 Sept 2024
Leverage Podcast Episode 3: How to Close a Sale
Host: Christy, Co-founder of Leverage Digital Solutions Episode Title: How to Close a Sale In this episode of Leverage Podcast, Christy discusses the essential components for successful marketing campaigns and offers a straightforward, six-step framework to help close more sales with confidence. Whether you're new to selling or need help fine-tuning your approach, this episode is designed to make sales feel less intimidating and more natural. Key Topics: Marketing Success Formula Identify your audience Craft your message Be efficient Sales Framework Identify the problem your customer is facing Introduce your product or service as the solution Map out how your solution solves their problem Highlight the negative outcomes if they don’t act Emphasize the positive benefits when they do act Ask for the sale (or give a clear call-to-action) Christy invites listeners to join the Leverage group coaching session on how to create a month’s worth of social media content in about an hour. For only $17, you’ll get hands-on guidance in a live Zoom session. Email hello@leveragedigital.co to register or inquire about other coaching needs. Thanks for Listening! If you enjoyed this episode, subscribe and leave a review. Christy and the team at Leverage Digital are rooting for your success! Reach out anytime at hello@leveragedigital.co. Next Episode Preview: Next week, Christy will dive into what types of marketing are best for different businesses and touch on optimization strategies. Be sure to tune in!
18 Sept 2024
Leverage Podcast Episode 2: What Type of Marketing is Best for Your Business?
Host: Christy, Co-founder of Leverage Digital Solutions Episode Title: What Type of Marketing is Best for Your Business? In this episode of Leverage Podcast, Christy dives into the two main types of marketing: short-form and long-form marketing. She offers practical advice on which strategy is the best fit for your business and emphasizes the importance of starting with a solid foundation—an optimized website. Key Topics: The #1 Marketing Must-Have Short-Form Marketing Long-Form Marketing Content Longevity If you're interested in joining a group coaching session on how to create a month’s worth of social media posts in about an hour, reach out to Christy at hello@leveragedigital.co. Leverage Digital Solutions also offers help with website design, SEO, and other marketing services. Thanks for Listening! If you enjoyed this episode, subscribe and leave a review. Christy and the team at Leverage Digital are rooting for your success! Tune in again soon. Next Episode Preview: In the next episode, Christy will explore the components necessary for a successful marketing strategy and how to close sales. Don’t miss it!
12 Sept 2024
Leverage Podcast Episode 1: Socials in an Hour
Host: Christy, Co-founder of Leverage Digital Solutions Episode Title: Socials in an Hour In this episode of Leverage Podcast, Christy walks listeners through a simple and efficient strategy to create a month’s worth of social media posts in just about an hour. If social media feels overwhelming, this episode breaks it down into easy, actionable steps. Key Topics: Importance of Social Media Choosing Your Platforms Types of Content Social Posting Strategy Posting Schedule Tools to Use Feeling overwhelmed? Reach out to Christy at hello@leveragedigital.co for coaching or to hand off your social media entirely. This is an interactive space, and if you have questions or topics you'd like covered, send them in! Thanks for Listening! If you enjoyed this episode, subscribe and leave a review. Christy and the team at Leverage Digital are rooting for your success! Tune in again soon. Visit leveragedigital.co for more information. Next Episode Preview: In the next episode, Christy will dive into different marketing strategies for various industries. Don’t miss it!
12 Sept 2024
Welcome to the Leverage Podcast!
Host: Christy, Co-founder of Leverage Digital Solutions Episode Title: Welcome to the Leverage Podcast! In this launch episode of Leverage Podcast, Christy introduces herself and shares the heart behind the new podcast series. As a co-founder of Leverage Digital Solutions, Christy explains how this show will evolve over time and invites listeners to grow alongside the podcast. The first series is titled Leverage Your Marketing, inspired by a conversation Christy had with a friend who works in a small church and is suddenly tasked with handling their marketing, without a budget or background in it. Sound familiar? This episode speaks directly to business owners and nonprofit leaders who find themselves in similar situations—ready to make an impact but unsure how to promote their services or business. Christy shares her background in digital marketing, spanning over 10 years, including everything from content writing and project management to email sequences and marketing strategy. Her passion for teaching and simplifying complex processes is at the core of this podcast. Key Takeaways: Learn what to expect from the podcast series, including marketing strategies broken down into simple, actionable steps. Christy emphasizes that marketing doesn't have to be overwhelming—there are tools and strategies to help you succeed without losing focus on your core work. Hear more about Leverage Digital Solutions, the company Christy co-founded with her husband, which provides digital marketing, publishing, and podcast services aimed at amplifying your voice and helping you thrive. This podcast is designed to be interactive! If you have questions or topics you’d like to hear more about, email Christy at hello@leveragedigital.co. Thanks for Listening! If you enjoyed this episode, please subscribe and leave a review. Christy and the team are rooting for your success! Tune in again soon. Visit leveragedigital.co for more information. Next Episode Preview: Don’t miss the next episode, where Christy will share how to create a month's worth of social media posts in just an hour. You'll learn about the strategy behind consistent social posting and how to make it manageable for your business.
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