by Derek
Comfort food for Macintosh users of the 1980s, 1990s, and 2000s.
Language
🇺🇲
Publishing Since
6/14/2018
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1 available
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April 24, 2025
<p>Apple’s licensing approach (ca. 1994-1997) is a bad idea.</p> <p><a href="https://archive.org/details/MacWorld_9501_January_1995/page/n164/mode/1up">Original text by Steven Levy, Macworld January 1995</a>.</p> <p>Andy Bechtolscheim <a href="https://youtu.be/GjR7sRASjdo?t=3892">quote about SPARC licensing and Macintosh clones</a>: “Sun had a unified business… it wasn’t really selling separate software. … that whole notion of defining success [as] ‘other people adopt your thing’… Apple was criticized for being a closed system, then they licensed SuperMac … to build clones …. and the first thing Steve Jobs did when he came back to Apple was he killed all the clones, right? ‘cause if you cannot build a better system yourself, you don’t need the clones for sure, right?” <a href="https://archive.computerhistory.org/resources/access/text/2016/06/102737929-05-01-acc.pdf#page=17">Transcript</a>.</p> <p>Guerrino de Luca’s time with Apple goes back to <a href="https://archive.org/details/The-Apple-Picture-Show">at least 1992</a> (appearance at 1m52s), included a stint at Claris, and ended shortly after Steve Jobs returned in 1997. Guerrino’s <a href="https://archive.org/details/wwdc-1997-40-50-closing-keynote">last appearance with Apple</a>. Don’t worry; he did fine for himself–he went to Logitech and <a href="https://www.referenceforbusiness.com/biography/A-E/de-Luca-Guerrino-1952.html">was its president and CEO until 2008</a>.</p> <p>Guerrino bookending <a href="https://www.youtube.com/watch?v=Bl2Ioaw0_5k">Apple’s System 7.5 promo video</a>.</p> <p>Given Apple’s tendency to undergo frequent reorgs throughout the ’90s, Don Strickland did not last as head of licensing operations. Unfortunately <a href="https://littlebigvoices.com/donstrickland/">Don passed away in 2022</a> though <a href="https://www.don-strickland.com/about-don">his website is still up</a>.</p> <p>Compaq was a much more creative and technically significant company in its early days before it was forced to produce bargain basement PCs. Rod Canion’s <a href="https://www.simonandschuster.com/books/Open/Rod-Canion/9781937856991">excellent and highly entertaining (for nerds) book “Open”</a> recounts the story.</p> <p><a href="https://www.bizjournals.com/austin/stories/1998/09/21/story2.html">Power Computing only made it halfway</a> to its goal of selling 100,000 Macs in its first year.</p>
April 13, 2025
<p>How Macintosh could have taken over the world.</p> <p><a href="https://archive.org/details/MacWorld_9402_February_1994/page/n266/mode/1up">Original text by Guy Kawasaki, Macworld February 1994</a>.</p> <p><a href="https://www.youtube.com/playlist?list=PL8zZdFxx1SSMEJhTXSgvrR6iDW_buUB1W">Various 1993ish Apple commercials courtesy of RetroByte</a>.</p>
March 17, 2025
<p>Why does System 7.5 take so long to start up?</p> <p><a href="https://archive.org/details/MacWorld9604April1996/page/n255/mode/1up">Original text by Steven Levy, Macworld April 1996</a>.</p> <p>Avoid conflating Moore’s Law with <a href="https://en.wikipedia.org/wiki/Dennard_scaling#Breakdown_of_Dennard_scaling_around_2006">Dennard scaling</a>.</p> <p>65scribe has an <a href="https://youtu.be/czZpD8Frlg8?t=1810">easily-digested summary of Dennard scaling</a> in his <a href="https://www.youtube.com/watch?v=czZpD8Frlg8">extensive Power Mac G5 coverage</a>.</p>
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