by Tosin Sulaiman
Made For Us is an award-winning podcast for anyone who’s curious about how to design for inclusivity. Join us each week for conversations with founders, designers, product inclusion leaders and other creative minds who are challening the status quo of how everyday products are designed. Each episode will bring you insights from people who've spent years thinking, perhaps even obsessing, about how to develop products or build companies that are inclusive from the start. AWARDS 2024 Signal Awards: Bronze winner: Most Inspirational Podcast 2024 International Women's Podcast Awards: Finalist: Moment of Insight from a Role Model for 'Reflections on creating the headscarf emoji, with Rayouf Alhumedhi Finalist: Moment of Visionary Leadership for 'No going back': lessons from P&G's product inclusion journey, with Sam Latif'
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Publishing Since
10/10/2023
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April 24, 2025
<p>Do people with melanin-rich skin need less sun protection? With sayings like “Asian don’t raisin” and “Black don’t crack,” sun care is often overlooked in communities of color. But the science tells a different story.</p><p>In this episode, we sit down with Dujon Smith, founder of the inclusive sun care brand My Block Skin. We unpack the myths around sunscreen, the marketing gaps and the sobering stats, including why men of color have <a href="https://www.aad.org/news/melanoma-study-men-skin-of-color-lowest-survival-rates" rel="noopener noreferrer" target="_blank">the lowest survival rates from melanoma</a>.</p><p>This episode also dives into:</p><ul><li>Dujon’s founder journey – from ideation and testing formulations to creating a lifestyle brand</li><li>How My Block Skin became the first black-owned sun care brand stocked at the UK pharmacy chain Boots in its 175-year history</li><li>How companies can cater to overlooked audiences through social listening </li></ul><br/><p>If this episode made you think, laugh, or go “hmm,” leave us a 5 star rating - and text it to a friend.</p><p>You might also like:</p><p><a href="https://podcasts.apple.com/us/podcast/rooting-for-you-the-male-grooming-brand-winning-over/id1711282282?i=1000646354996" rel="noopener noreferrer" target="_blank">Rooting for you: the men's grooming brand winning over big retailers</a></p><p>---</p><p>About Dujon Smith </p><p>Dujon Smith is the founder and CEO of My Block Skin, a sun care brand redefining the industry with high-performance, melanin-inclusive formulas. Dujon launched My Block Skin in 2023 as a testament to his mission of inclusivity and innovation. </p><p>Beyond My Block Skin, Dujon is a full-time investor at Accenture Ventures, where he leads the Founders Development Program, helping underrepresented entrepreneurs scale their technology businesses through access to capital, mentorship, and strategic partnerships. </p><p>Learn more about My Block Skin: <a href="http://www.myblockskin.com" rel="noopener noreferrer" target="_blank">http://www.myblockskin.com</a></p><p>Follow Dujon C Smith on Instagram: <a href="https://www.instagram.com/dujoncsmith/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/dujoncsmith/</a></p><p>Follow Dujon C Smith on LinkedIn: <a href="https://www.linkedin.com/in/dujoncsmith/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/dujoncsmith/</a></p><p>Resources: </p><p>Accenture Thought Leadership on the Black Founders Venture Capital Gap: <a href="https://www.accenture.com/content/dam/accenture/final/a-com-migration/r3-3/pdf/pdf-172/Accenture-Bridging-Black-Founders-VC-Gap.pdf" rel="noopener noreferrer" target="_blank">https://www.accenture.com/content/dam/accenture/final/a-com-migration/r3-3/pdf/pdf-172/Accenture-Bridging-Black-Founders-VC-Gap.pdf</a></p><p>Skin Cancer Study on Men of Color: <a href="https://www.aad.org/news/melanoma-study-men-skin-of-color-lowest-survival-rates" rel="noopener noreferrer" target="_blank">https://www.aad.org/news/melanoma-study-men-skin-of-color-lowest-survival-rates</a></p><p>---</p><p>Connect with Made for Us</p><ul><li>Show notes and transcripts: <a href="https://made-for-us.captivate.fm/" rel="noopener noreferrer" target="_blank">https://made-for-us.captivate.fm/</a></li><li>LinkedIn: <a href="https://www.linkedin.com/company/madeforuspodcast" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/company/madeforuspodcast</a> </li><li>Instagram: <a href="https://www.instagram.com/madeforuspodcast/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/madeforuspodcast/</a> </li><li>Newsletter: <a href="https://madeforuspodcast.beehiiv.com/" rel="noopener noreferrer" target="_blank">https://madeforuspodcast.beehiiv.com/</a> </li></ul><br/>
April 17, 2025
<p>Welcome to our first crossover episode of Season 2! This week, we’re sharing an interview from the climate design podcast Climify, hosted by Eric Benson - but we’ll be back next week with a new episode of Made For Us!</p><p>Climify is one of our favourite podcast discoveries this year, and we highly recommend it if you’re curious about design and social impact. We hope you enjoy discovering the show through this special episode from Season 4: “Creating Cradle-to-Cradle Clothing with Heike Petersen”. </p><p>In the conversation, <a href="https://www.linkedin.com/in/heikeschnell/" rel="noopener noreferrer" target="_blank">Heike Petersen</a> shares with Eric her multicultural global journey in creating her cradle-to-cradle sustainable, biodegradable, and hypoallergenic yoga fitness brand, <a href="https://www.wellicious.com/" rel="noopener noreferrer" target="_blank">Wellicious</a>. Eric and Heike discuss: </p><ul><li>Challenges of building a sustainable clothing brand</li><li>How to make sense of sustainable certifications </li><li>The crucial shift we all need to make towards slow fashion </li></ul><br/><p>Learn more about Climify: <a href="http://www.climatedesigners.org/edu/climify" rel="noopener noreferrer" target="_blank">www.climatedesigners.org/edu/climify</a> </p><p>---</p><p>Connect with Made for Us on <a href="https://www.linkedin.com/company/madeforuspodcast" rel="noopener noreferrer" target="_blank">LinkedIn </a>and <a href="https://www.instagram.com/madeforuspodcast/" rel="noopener noreferrer" target="_blank">Instagram</a></p><p>Show notes and transcripts: <a href="https://made-for-us.captivate.fm/" rel="noopener noreferrer" target="_blank">https://made-for-us.captivate.fm/</a> </p>
April 10, 2025
<p>In this episode, we explore the often-overlooked disability data gap in AI, and why it matters for equitable hiring. </p><p>Ariana Aboulafia, who leads the Disability Rights in Technology Policy Project at the Center for Democracy & Technology (CDT), joins us to share insights on designing more inclusive algorithmic systems and creating datasets that are more representative of disability. </p><p>Whether you’re building AI, hiring talent, or advocating for accessibility, this episode is a great starting point for understanding how to reduce disability bias in technology.</p><p>In the conversation, we explore:</p><ul><li>How effective AI hiring tools are at reducing human bias</li><li>The importance of including people with disabilities at every stage of AI development </li><li>The challenges of getting accurate disability data</li><li>How understanding the different definitions of disability can improve data collection </li></ul><br/><p>Missed last week's episode? <a href="https://pod.fo/e/2c20f1" rel="noopener noreferrer" target="_blank">Would Stephen Hawking get hired today? The hiden bias in AI recruiting tools</a></p><p>---</p><p><strong>About Ariana Aboulafia</strong></p><p>Ariana Aboulafia leads the Disability Rights in Technology Policy Project at the Center for Democracy & Technology, which focuses on the ways in which certain technologies impact disabled people.</p><p>An attorney with a strong background in public interest advocacy, and with particular expertise in disability, technology, criminal law, and the First Amendment, Ariana has also worked as a public defender.</p><p>Learn more about Ariana: <a href="https://cdt.org/staff/ariana-aboulafia/" rel="noopener noreferrer" target="_blank">https://cdt.org/staff/ariana-aboulafia/</a></p><p>Follow Ariana on LinkedIn: https://www.linkedin.com/in/arianaaboulafia/ </p><p>Follow Ariana on Twitter: https://twitter.com/ArianaAboulafia</p><p>Read the disability data report: https://cdt.org/wp-content/uploads/2024/07/2024-07-23-Data-Disability-report-final.pdf </p><p>---</p><p><strong>Connect with Made for Us</strong></p><ul><li>Show notes and transcripts: <a href="https://made-for-us.captivate.fm/" rel="noopener noreferrer" target="_blank">https://made-for-us.captivate.fm/</a> </li><li>Newsletter: <a href="https://madeforuspodcast.beehiiv.com/" rel="noopener noreferrer" target="_blank">https://madeforuspodcast.beehiiv.com/</a> </li><li>LinkedIn: <a href="https://www.linkedin.com/company/madeforuspodcast" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/company/madeforuspodcast</a> </li><li>Instagram: <a href="https://www.instagram.com/madeforuspodcast/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/madeforuspodcast/</a> </li></ul><br/>
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