About Marketing and Coffee - Podcasts with Lijo Ittoop
This is a podcast to talk about the various innovations that happen in the UAE in the field of marketing. The world of marketing is huge and with the advent of technology has gone through a step change. I will be talking to various stakeholders - small, big, and large to educate you about the world of marketing.
Lijo loves tech, marketing, and going through cycles of weight loss. In an alternate life, he is a footballer. Having worked in India, the Middle East, and Africa, Lijo comes with a huge experience spread across multiple industries.
In this episode, Ankit Dhingra delves into the intricacies of modern marketing. From optimizing ROI through budget reallocation to the pivotal role of creative quality in audience engagement, listeners gain valuable strategies for success. Ankit highlights the transformative impact of AI in marketing analytics, offering insights into rapid testing and predictive modeling. Moreover, the evolution of Marketing Mix Modeling (MMM) into an always-on approach is explored, providing marketers with actionable insights in real-time. Discover how to navigate the complexities of marketing and harness valuable insights to drive growth and success.
#MarketingInsights #AI #ROI #Creative #MMM
15 Apr 2024
PR As A Marketing Strategy
In this episode, watch as Rosa discusses the impact of PR on businesses! From copywriting to social media strategies, discover the crucial elements for business success. Learn how collaboration between agencies is key, and why consistency in brand voice is non-negotiable. Dive deep into the challenges of attributing success to PR efforts and gain valuable insights into the evolving landscape of digital marketing. Plus, get an exclusive sneak peek into the launch of a groundbreaking mentorship initiative! Don't miss out – watch now and revolutionize your approach to PR and marketing!
21 Mar 2024
Networking As A Marketing channel
“This is the most underutilized marketing tool”
Kunal and Lijo explore networking's use as a marketing tool and impact on business growth. Drawing from over a decade of experience, Kunal, an adept entrepreneur, shares invaluable insights. The fundamentals of marketing is building relationship through daily interactions, stressing the importance of prioritizing value addition over sales pitches to foster genuine relationships. Thats true for networking too.
Whether you're a startup founder or seasoned leader, this conversation offers practical tips to use networking alongside digital, PR, branding to drive success. Tune in for actionable strategies leveraging networking as a marketing tool for personal and professional growth.
#NetworkingTips #BusinessNetworking #Entrepreneurship #NetworkingStrategies #BusinessSuccess
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