Marketing Musings with Louise Mason, Your Marketing Specialist, Louise shares her learnings and musings from everyday marketing interactions with actionable insights you can implement in your marketing today.
Kind isn’t often a word used to describe marketing. And yet it was the concept of businesses being kinder in their marketing that inspired me to start a podcast exactly 2 years ago today.
In the first ever episode of Marketing Musings I explored what it means to be kind in marketing, to your customer and to yourself. There’s so many juicy nuggets in this episode, let's explore some of my favourites and take a fresh look at Kind Marketing and what it means in 2020.
14 Sept 2019
Marketing Musings Episode 32
When I started my business I set out on a mission to help 1,000 business do better smarter marketing. Now I am over halfway to achieving that target and I wanted to share some of my learnings with you. In this episode you will hear about some of the mistakes that companies are making with their marketing and how it’s changing the way I work to help you make more money with your marketing.
For links to all the resources mentioned in this episode please visit the shownotes: www.yourmarketingspecialist.co.uk/marketingmusings32
6 Aug 2019
Marketing Musings Episode 31
Join us for today’s podcast episode where I’m answering Sally Duffin’s questions about creating strong consistent messaging for different social media platforms.
I asked my Facebook group “what is the biggest marketing challenge you are facing in your business right now?” And I loved this challenge because it specifically mentions tailoring content to different social media platforms. Every social media network is different, and you don’t want to be posting the same message to all platforms at the same time.
We also explore what makes content relevant to your audience, the benefits of creating evergreen content, how chunking your content into campaigns can help with consistency and the power of repurposing.
Sally is having a change of direction with her business and brought part b of her question to the table.
“How do I send a different message to the audience I’ve already got and hope they don’t leave?”
Please visit the shownotes for all the links and resources mentioned in this episode www.yourmarketingspecialist.co.uk/marketingmusings31
Host of Marketing Musings Podcast?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
