Welcome to The MarketingEDGE Podcast — We track the B2B trends, decode the successful B2C tactics, and translate them into usable frameworks for your team. By focusing on Brand, Data + Tech, and real-world case studies, we equip you with the Intelligence for Turning buzz into business, eliminating the guesswork from your next campaign.
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AI is giving marketers more power. But what happens to responsibility as more of the work becomes automated?
In this episode of MarketingEDGE, Abby White and Alexis Gajewski explore the new rules of trust in B2B marketing.
From growing expectations around AI disclosure to the surprisingly enduring value of the 5Ws — plus one AI boyfriend whose attempt to plan the perfect birthday goes spectacularly off the rails — this episode looks at what marketers need to consider as AI becomes more capable.
Because whether you're creating content or giving an AI agent permission to act on your behalf, one principle still applies:
You can automate the work. You can't automate away responsibility.Episode ResourcesAI labeling is becoming law. Are your marketing assets ready?
Article by Alexis Gajewski
What training 150 journalists has taught me about writing B2B marketing copy
Article by Erin Hallstrom
I wanted a perfect birthday. I got an agentic AI crime spree instead.
Article by Alexis Gajewski
28 Sept 2026
AI Detection, Disclosure and the New Marketing Reality
AI-generated content is becoming harder to distinguish from human-created work. At the same time, marketers are facing growing pressure to disclose exactly how that content was made.
In this edition of Unprompted: The AI Marketing Brief, we look at the expanding world of AI labeling and detection — and what it could mean for marketing teams using AI-generated text, images, video and other creative assets.
Meanwhile, the technology isn't slowing down. Multimodal generation is advancing, AI models are getting faster and cheaper, and open-source alternatives are becoming increasingly competitive.
For marketers, the message is becoming clearer: Using AI may be the easy part. Being able to explain how you used it could be the next challenge.Episode ResourcesArticle: AI Labeling Is Becoming Law. Are Your Marketing Assets Ready?
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21 Sept 2026
Is Your Website Ready for AI Agents?
Your website's next visitor may be ready to buy — but it may not be human.
AI agents are beginning to do more than find and summarize information. They're learning to navigate websites, book reservations, initiate purchases and complete tasks on behalf of users.
In this edition of Unprompted: The AI Marketing Brief, we explore why marketers may need to move beyond optimizing for AI visibility and start thinking about AI usability.
Can an agent understand your product information? Navigate your booking flow? Complete your forms? And what happens to attribution when AI handles more of the journey?
Plus, we look at evolving AI content labeling requirements and why accuracy and trust remain essential as AI becomes a bigger part of how customers discover and interact with brands.
Being findable got you this far. Being usable by AI may be the next test.
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