Learn how to grow your B2B SaaS business, with data. All you have to do it put in your AirPods and listen while you drive, tend your garden, or go for a run.
Marketplace Growth is for go-to-market teams at B2B SaaS companies. Topics include product-led growth for sales, marketing, customer success, account managers, support teams, and anyone inside your company who touches the customer.
We're also sharing how we are building our business in the hyper-competitive product analytics space. We're using the same ideas we talk about here. So it's not just the fluffy stuff.
S2E06 Who really owns customer engagement at your Saas?
Boosting Revenue Through Effective Customer Onboarding & Engagement | Marketplace Growth
In this episode of Marketplace Growth by Accoil Analytics, we delve into the importance of effective onboarding and customer engagement for B2B SaaS companies. We discuss how measuring activation rates and user engagement can have a direct impact on revenue growth. The episode highlights the need for understanding your product's value, usability, and meeting customer expectations. We explore strategic thinking around engagement drivers, the importance of leadership in setting a customer-centric culture, and practical frameworks like stop, start, continue, and crawl, walk, run to ensure continuous improvement. Learn actionable insights into making engagement a team sport and driving growth through systematic, methodical approaches.
5 Aug 2024
S2E05 Who really owns customer engagement at your Saas?
Boosting Revenue Through Effective Customer Onboarding & Engagement | Marketplace Growth
In this episode of Marketplace Growth by Accoil Analytics, we delve into the importance of effective onboarding and customer engagement for B2B SaaS companies. We discuss how measuring activation rates and user engagement can have a direct impact on revenue growth. The episode highlights the need for understanding your product's value, usability, and meeting customer expectations. We explore strategic thinking around engagement drivers, the importance of leadership in setting a customer-centric culture, and practical frameworks like stop, start, continue, and crawl, walk, run to ensure continuous improvement. Learn actionable insights into making engagement a team sport and driving growth through systematic, methodical approaches.
https://youtu.be/QjgVI6f8kgU
22 Jul 2024
S2E04 Making sales people into support people
A new approach to structure support teams in SaaS businesses. Let's look into the idea of treating support as sales, emphasizing the benefits of having support staff involved in the entire customer journey. And ultimately, making sales people into support people (or vice versa).
8 Jul 2024
S2E03 5 Events Our B2B SaaS Sales Team Uses
Maximizing Sales and Engagement in B2B SaaS: Key Data Points and Strategies
This one's about how everyone in a B2B SaaS environment plays a role in sales, especially on smaller teams. Learn the five critical data points that can help you engage effectively with customers and make informed decisions. Key insights include leveraging product data, understanding user engagement at both individual and account levels, and utilizing this data to drive sales and customer retention. Practical tips are shared for using tools and systems to streamline these efforts. The episode emphasizes the importance of clear goals and continuous learning.
24 Jun 2024
S2E02 Maximize Saas Revenue with These Three Revenue Opportunities
In this conversation, Peter and Kate discuss three opportunities for businesses to grow their revenue: sales, retention, and expansion. They emphasize the importance of understanding the emotional aspect of sales and the value that the product delivers. They also highlight the significance of customer retention and ongoing support in maximizing revenue. Additionally, they discuss the potential for expansion through additional seats or products. The key takeaway is that focusing on all three opportunities is crucial for building a healthy and successful business.
Takeaways
Understanding the emotional aspect of sales and the value delivered by the product is crucial for successful sales.
Customer retention and ongoing support are essential for maximizing revenue.
Expansion can be achieved through additional seats or products.
Focusing on all three opportunities (sales, retention, and expansion) is crucial for building a healthy and successful business.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketplace-growth/message
10 Jun 2024
S2E01 Churn signals in your B2B SaaS app
After some time off, we're diving deep into user engagement and customer retention, as requested by our audience. In this episode, we outline three key strategies to identify signals that a customer may be ready to leave a product, drawing from our ThinkTilt and ProForma experiences. We explore the importance of qualitative support data, the volume of support tickets, and product usage analytics. Kate and Pete discuss practical tips and real-world applications, emphasizing continuous improvement and the vital role of customer feedback. Join us to learn how to keep your customers engaged and loyal!
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketplace-growth/message
25 Sept 2023
S1E05 Master Cloud Migrations WITHOUT Losing Customers
Migrating to Cloud is a challenge for everyone involved. And there's a big risk that your Server app won't make the cut and go with your customers as they move to cloud.
But as Kate says in this video, you (yes you, Marketplace Partners) have the power to help your customers decide to take your apps with them when they migrate.
Press play on this video to see:
* Why you shouldn't assume customers will just migrate to your cloud app
* What happens if a customer decides pick you up "after migration" (hint: you're selling to the same customer again)
* How to be proactive instead of reactive even when you don't have complete data
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketplace-growth/message
18 Sept 2023
S1E04 Playing to Win APPTOBERFEST '23
Apptoberfest 2023 is almost here! Are you ready?
We look at the opportunities that Apptoberfest presents for Atlassian Marketplace vendors. If you've even thought about submitting a demo give this video a watch:
Apptoberfest isn't just a contest. It's a stage to put your apps in front of the right audience 🌟
🗓️ Starting October 1st, Apptoberfest is a month-long chance to be seen. And let's face it, awareness is one of the biggest problems app vendors face. You should submit a demo if you want to:
* Showcase your apps
* Get in front of customers and partners (aka build awareness)
* Build more connections across the ecosystem
There are four categories this year:
1. Apps for Admins 🛠️
2. Business Apps 💼
3. Apps for ITSM 🖥️
4. Apps for DevOps 🚧
Apptoberfest '23 on the Partner Portal (must be logged in): https://rebrand.ly/cx2v8jq
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketplace-growth/message
11 Sept 2023
S1E03 3 must-haves for an awesome Marketplace listing
This session is about how to make your Atlassian Marketplace Listing page stand out.
Learn three (plus a bonus) things your marketplace listing should absolutely include. Plus, hear some of the marketplace listing page mistakes we've made and what we learned from them.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketplace-growth/message
4 Sept 2023
S1E02 5 Ways To Nail Your Ideal Customer Profile (Plus 2 Profile Mistakes To Avoid)
In which we talk about how to define your ideal customer profile, what an ideal "current" customer is, and the mistakes we've made when writing our own ideal customer profiles and buyer personas (so you can avoid them today).
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketplace-growth/message
28 Aug 2023
S1E01 How to know if your Saas pricing is right (or not)
See the full Atlassian Marketplace pricing writeup here: Cracking the Code of SaaS Pricing: https://www.accoil.co/marketplace-growth/marketplace-app-pricing
We explore why getting your pricing right is so important and we chat about ways you get it right.
HINT: It’s hard to get it perfectly right, but there are ways to find pricing that matches your customers' expectation of value.
Your product may be amazing, but if your pricing doesn’t match the value your product delivers you may end up with low sales and poor customer retention.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketplace-growth/message
Host of Marketplace Growth by Accoil?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
