- 14
- Episodes
- 2022
- First episode
About MarTech Well Done
MarTech Well Done explores the intersection of marketing and technology. Hear interviews and experts about their stories, how they are using marketing tools effectively, avoiding mistakes, the secrets of marketing automation, and more. MarTech Well Done is the perfect place to enjoy a well-done steak - like your favorite restaurant, something that will always have an ongoing great conversation and meal for you to enjoy.
- Publisher
- Martech Well Done
- Category
- technology
- Language
- en
- Explicit
- No
- First episode
- 26 Sept 2022
- Latest episode
- 19 Jan 2023
Latest episodes
14 episodes in the feed.
19 Jan 2023
Up-selling and cross-selling in e-commerce - ROCKET FUEL for your sales
Would you like fries with that? I bet you don't immediately equate this expression with cross-selling. Meanwhile, this is one of its best examples. Thanks to this one sentence, McDonald serves more than 4 million kilos of fries around the world every day. On average, 69 million customers are asked to add something to their order every day. In this episode you will learn: ⦁ what is cross-selling and up-selling, ⦁ why cross-selling and up-selling are or can be rocket fuel for your ecommerce, ⦁ how to start cross-selling and up-selling activities so that they bring you real profits. This YouTube channel is sponsored by ➡️ https://user.com/en/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHZHR192VXU5RE1kMUtpT1ZidzdXNXI2djBxd3xBQ3Jtc0ttejA0WjNUUXZKT1AtdjIxSUw1V2VaQnFKaXlkVEdKU3FPM0xIa1dQWmxVTEhpYlVrbGotSFNMTUhKdGhUNlJfU3A3NURhYmJHclNEVXZYYXp1alJFZ0YyejEwR084M0N3Zkd3ejZ4ZTJRTEtNakkwTQ&q=https%3A%2F%2Fuser.com%2Fen%2F&v=f31ZenOzZeY) 00:00 Intro 00:52 Why cross-selling and up-selling are or can be rocket fuel for your sales? 01:58 What are these two ways of selling? 04:28 Bad cross-selling and up-selling costs money. 05:39 How to do it right then? 09:24 Designing the cross-selling and up-selling process. 12:58 Practices that will improve your performance. 13:19 Outro Music from Uppbeat (free for Creators!): https://uppbeat.io/track/pecan-pie/team-m..?rt=uc-referral https://uppbeat.io/track/wohkeret/mechanism?rt=uc-referral http://www.freepik.com (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1lySHdLN3lYR2NRaWZrVzN0emo2eDZsSHcxZ3xBQ3Jtc0ttR2JKWUl4OUxCWTlLbzBGOVgyMDdxRDRRd215Q0NnVlRBYnl5SVN1LVM3MGRBVjV2VEFEVTRGVThvS2JWWWtfQ3p4d3dPb3V5LXAxSVp2RVFSN2N0dWxtdTI3TzZPc2VwZUl1ZkhyNlVXSzJSNWVkTQ&q=http%3A%2F%2Fwww.freepik.com%2F&v=f31ZenOzZeY) Designed by starline / Freepik
5 Jan 2023
RECOMMENDATION making your CUSTOMERS want to BUY - 5 powerfull TIPS
The InternetRetailing Top500 (Top five hundred) report shows that approximately 71% (seventy one percent) of e-commerce websites offer product recommendations. In my experience, it's a slightly lower percentage. One can consider how the “recommendations” were defined in the study and what was the methodology of collecting this data. However, their great popularity should come as no surprise. According to an Accenture study, 91% (ninety one percent) of consumers say they are more likely to interact with brands that can offer them relevant offers and recommendations. In this episode you will learn: • how to endorse products using product recommendations to make customers compelled to buy them. Research links: The Internet Retailing Top500: https://internetretailing.net/reports/top500-reports/iruk-top500-2019/ Accenture: https://www.accenture.com/_acnmedia/PDF-77/Accenture-Pulse-Survey.pdf Monetate: https://www.insiderintelligence.com/content/the-impact-of-product-recommendations Salesforce: https://www.salesforce.com/form/commerce/power-of-personalized-shopping/ Amazon Recommendations: https://www.cs.umd.edu/~samir/498/Amazon-Recommendations.pdf This YouTube channel is sponsored by ➡️ https://user.com/en/ ______________________________________ 00:00 Intro 00:57 What exactly are product recommendations and how do they work? 03:35 Include a stage of the customer journey. 06:49 Context is a game changer. 09:04 Test different displaying places. 11:25 Observe closely the effectiveness of product recommendations. 12:35 Stay up to date. 16:30 Outro ______________________________________ #martech #recommendation #marketingprocess #martechwelldone #recommendations #customerexperience #onlinebusiness Music from Uppbeat (free for Creators!): https://uppbeat.io/track/pecan-pie/team-m.?rt=uc-referral https://uppbeat.io/track/wohkeret/mechanism?rt=uc-referral http://www.freepik.com Designed by starline / Freepik
12 Dec 2022
Measure the immeasurable - 7 best loyalty metrics
Research conducted by Loyalty One as part of the Loyalty Big Picture report shows that brands spend a total of $323 (three hundred twenty three) billion annually to create a community of engaged customers. They spend over $75 (seventy five) billion annually on loyalty management alone. In this episode you will learn how to measure loyalty and what indicators you need to use for this purpose. Although it is said that loyalty is immeasurable, I will try to prove otherwise. This episode is sponsored by ➡️ https://user.com/en/ (https://www.youtube.com/redirect?event=&redir_token=QUFFLUhqbUFjOHlZZ0FBZzMwY0xWNGNQLUllR2cwTVBxUXxBQ3Jtc0ttTTBQNFNNQ1Y5Wjg2aVF2WEZkbXQtaDdhbmhqZWlZZXdSc29RSlAtX1FvVUFsZGJlT3ItRTA2a3Y2d1FBLUxoVk1POUVsRV9rejU1UTFfMFRrazlBRXNvYWI4NndZcUpnU3FMN3kwdnNHVzhEQTlrOA&q=https%3A%2F%2Fuser.com%2Fen%2F&v=EdE-ezR0fwk)
1 Dec 2022
5 steps to an effective landing page
Landing pages. Creating them is easier than you think. After all, all you need is a drag & drop creator and even a little coding skill. But creating a landing page that will be effective and turn visitors into leads can be a challenge. In this episode you will learn, among other things: • What to pay special attention to during the creation process? • What are the aims of the individual landing page elements? • How to test and optimize your landing page? Sponsored by ➡️ https://user.com/en/ (https://user.com/en/)
24 Nov 2022
Put them in one bag - 6 advanced segmentation methods
According to the Data and Marketing Association, segmented e-mail campaigns resault in 76% increase in revenue compared to universal campaigns. Defining the characteristics and behaviors of your consumers allows you to identify groups of customers with whom your messages will resonate best. As George Schenk used to say, "the customers may come in crowds, but they feel satisfaction one at a time". In this episode, you will learn how to segment your customers “crowd” into a specific segment. This YouTube channel is sponsored by ➡️ https://user.com/en/ (https://user.com/en/)
17 Nov 2022
Hacking CX- 5 Psychological Tricks You Didn't Know About
According to McKinsey, 70% (seventy percent) of customer purchasing experience is based on how the customer feels treated. This makes hacking customer experience easier. Our brain makes mistakes in a repeatable and predictable way. In this episode, I will tell you about 5 (five) psychological tricks that you should necessarily implement in your customer experience strategy so that your customers feel that you respond 100% to their needs. Sponsored by ➡️ https://user.com/en/ (https://user.com/en/)
10 Nov 2022
How to DESIGN POP-UPs your audience LOVE
In 1997 (nineteen ninety-seven), Ethan Zuckerman created the first pop-up ad. When observing their development over the years, he felt obliged to send a statement to all Internet users. In 2014 (two thousand fourteen), in a specially prepared article, he apologized for creating pop-ups, and called them "one of the most hated advertising tools". In this episode, you will learn how to design pop-ups to which your users will respond enthusiastically without you having to apologize for them. Sponsored by ➡️ https://user.com/en/ ( https://user.com/en/) Nilson Norman Group raport ➡️ https://bit.ly/3WHdYbD (https://bit.ly/3WHdYbD) Visitor scroll before pop-up ➡️ https://bit.ly/3hqc52K (https://bit.ly/3hqc52K) Seconds until pop-up➡️ https://bit.ly/3DSOXBC (https://bit.ly/3DSOXBC) Google pop-up policy ➡️ https://bit.ly/3zWAnbl (https://bit.ly/3zWAnbl)
3 Nov 2022
How to DESIGN your MARKETING PROCESS?
It has been 50 years since Kotler, who is considered the "father" of marketing, laid the foundations of this field. Over the years, a lot has changed. New technologies and new communication channels emerge constantly, and even AI algorithms have become more efficient in each new year. In the marketing environment and beyond, there are discussions about if and or when marketers will be replaced by machines. There is, however, one constant in all of this - the marketing process. In this episode, you will learn what the marketing process is and how to design it specific for your business. Sponsored by ➡️ https://user.com/en/ (https://user.com/en/) Customer Value Canvas ➡️ https://bit.ly/2S3MR85 (https://bit.ly/2S3MR85)
27 Oct 2022
Push notifications - 5 ways to increase their effectiveness
As recently as 6 to 7 years ago, over 50% of users found push notifications just an annoying distraction. Today, 70% of consumers find them useful. If you aren’t using push notifications in your daily communication, don't wait any longer! If you’re already using them, maybe you are looking for ways to increase their effectiveness? In this episode, I will share with you 5 ways how to make your customers happy to see and open your notifications. And most importantly, encourage them to do the action you push them to do. This YouTube channel is sponsored by ➡️ https://user.com/en/ (https://user.com/en/) Push report from 2015 ➡️ https://bit.ly/3DviT8a (https://bit.ly/3DviT8a) New push report ➡️ https://bit.ly/3N9LwL2 (https://bit.ly/3N9LwL2) Redlink report ➡️ https://bit.ly/3D7nZG0 (https://bit.ly/3D7nZG0)
20 Oct 2022
Customer Data Platform: 5 things you MUST know before you start
Have you ever felt overwhelmed with data when needing to make a decision? In theory, it was supposed to help you, but in practice, it made the task way more difficult because there was way too much? You probably stared at the data for so long that it looked like ants walking through your screen, or even like the Matrix code? According to Forrester research, 61% of specialists experience what you experienced. In this episode, I’m going to tell you more about the 5 most important things you just need to know about a Customer Data Platform before starting to work on a daily basis with it. Sponsored by ➡️ https://user.com/en/ (https://user.com/en/) Case study about LG and GDPR ➡️ https://user.com/en/case-study/LG_Poland (https://user.com/en/case-study/LG_Poland)
13 Oct 2022
Marketing Automation: WHAT is it and HOW it works?
Imagine with me that you’re putting together a marketing campaign for president, but you want to send out some more personalized information and connect with potential voters based on voter name and districts - to connect with people without needing a lot of staffers or contacts in a community. This exact thing happened back in 2012 with Obama and changed the game when it came to elections, as well as in the business world, when their marketing team implemented Marketing Automation. In this episode: • We will break down the term “marketing automation” into prime factors • We will watch a meme and a part of the movie to help you understand the essence of marketing and marketing automation • I will go deeper into the marketing automation process using the example of the abandoned cart automation Sponsored by ➡️ https://user.com/en/ (https://user.com/en/)
6 Oct 2022
What is Email Marketing and why it STILL WORKS
"QWERTYUIOP" was probably the first e-mail massage in history. Today 3 out of 4 people within e-mail adress recive up do 20 e-mails every day with promotions and offers. According to a study done by Litmus in 2019, e-mail drives a RoI by 36 for every dollar spend. How did it happen that todays e-mail not only works but is even the most effective channel? Stay with me to learn more about it! In todays episode you'll be able to learn: • What e-mail marketing is? • I will show you that e-mail marketing really works. • I will try to convince you that rummors about the end of e-mail era is exaggerated. • Why e-mail is still the most effective channel? Sponsored by ➡️ https://user.com/en/ (https://user.com/en/)
30 Sept 2022
AVOID These 8 Mistakes in Automation
Marketing Automation allows you to increase your sales by 14,5% and reduce your marketing cost by 12,2%. Furthermore, 80% of marketing automation users notice a rise in number of leads and 77% of users noted a conversion boost. In this episode, you'll be able to learn : - What mistakes you should simply avoid if you want to enjoy about return of investment in marketing automation tools?
26 Sept 2022
Customer Experience: 7 traps to AVOID
Up to 89% of your Customers can switch to your competition, unless you provide a service they expect from you. Before you shrug it off and say, “this doesn’t apply to me”, let me share with you results of a research study done by Customer Experience Impact (CEI). According to the study, only 1% of Customers think that Companies actually fullfill their needs. In this episode, you'll be able to learn : - What's the deal with customer experience and why it matters. - what traps you should watch out for, - if it’s true or not that you have to spend a ton of money to provide unforgettable experiences for your Customers.
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