Communicating using the language of influence
Everyone communicates through a series of filters that are shaped by their past and by their own personal identity. The Language and Behavior Profile (LAB Profile®) described in Words That Change Minds, is a powerful tool that enables us to understand, predict and influence other people, by decoding the language they use, so that we can communicate with them in a way that is persuasive and has maximum impact, without needing to resort to manipulation.
25 Jun 2021
High Output Management A classic guide to excelling in the business world
High Output Management
A classic guide to excelling in the business world
High Output Management is based directly on the experiences of Andrew Grove. Published for the first time in 1983, it is considered a must-read. To this day, entrepreneurs, managers and employees follow the advice given in this practical guide to excelling in the corporate world. It is more of a challenge for an entrepreneur to make a business flourish and grow than to get it off the ground in the first place. A successful company grows thanks to the people who work in it, so what is required to truly excel is a dynamic performance which can be improved and perfected. Managers with the ability to motivate employees and continuous training can ensure excellent results that will continue to grow.
23 Jun 2021
Going Viral The 9 factors that make content go viral
The 9 factors that make content go viral
Going Viral explains what makes digital content go viral, using a careful analysis of the nine principal factors that cause people to want to share an image, an article or a video. Drawing on various disciplines, such as maths, psychology and economics, Brent Coker reveals the human mechanisms hidden behind a simple click or an innocent like.
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