Imagine if you could use book authorship and media strategy to skyrocket your brand authority and reach millions of people with your message. Imagine if you could learn from the best in the business, the Authority Architects who have helped top entrepreneurs transform their expertise into powerful books and digital platforms. That’s what this podcast is all about. Meet the Experts from Forbes Books is a podcast where you get to hear from the masterminds behind some of the most successful book publishing, digital strategy, and content creation projects in the world. You’ll get to learn their secrets, their strategies, and their stories. Whether you want to write a book, launch a podcast, create a website, or build a media empire, this podcast will give you the inspiration and the tools you need to make it happen. Don’t miss this opportunity to meet the experts from Forbes Books and discover how you can become a brand authority with book authorship and media strategy.
Strategic Campaigns That Expand Your Reach with Corrin Foster, Senior Director of Book Promotions and Marketing
Get book marketing insights from promotions expert Corrin Foster in episode eight of our podcast. As Senior Director of Book Promotions and Marketing at Forbes Books, Corrin develops strategic campaigns to launch books and authors. With nearly 20 years of branding and digital marketing experience, Corrin shares her approach to amplifying credibility and connecting with readers. She provides tips on utilizing social media, PR, events, and more to share your message. In this episode, Corrin also discusses her own career journey and passion for helping authors build authority. Learn how she helps position writers as industry experts. If you’re looking to maximize the impact of your book, you won’t want to miss this discussion. Corrin Foster brings strategic thinking and creative ideas to spreading an author’s message. Join us for an enlightening conversation about effective book marketing in the digital age with this savvy pro. Discover new ways to launch your book successfully.
11 Dec 2023
The Art of Great Book Design: A Conversation with Megan Elger, Creative Manager
Get design insights from book cover pro Megan Elger in episode seven of our podcast. As Creative Manager at Forbes Books, Megan leads the visual branding of published works. With over ten years of experience, Megan has had an inspiring journey of growth and development. Learn how she brings authors' visions to life through graphic design. In this conversation, Megan shares her creative process and passion for book cover design. Discover how she captures a book's essence while appealing to readers. Megan also discusses thriving through a commitment to creativity, community, and continuous learning. Her story provides motivation to nurture your skills. Join us for an enlightening discussion about effective design principles and the importance of meaningful work. Megan Elger offers wisdom and inspiration.
4 Dec 2023
Grammar, Flow, and Heart: A Conversation with Laura Rashley, the Associate Managing Editor
Get writing and editing insights from Laura Rashley, Associate Managing Editor at Forbes Books, in episode six of our podcast. Laura leads a team of editors while also working directly with authors to transform book ideas into polished manuscripts. As an accomplished writer herself, with work published in literary journals, she understands great storytelling. Discover how she helps authors find their voice and connect with readers. In this episode, Laura shares her passion for the craft of writing and editing. She provides tips to aspiring authors on developing compelling narratives. Whether you're writing your first book or your tenth, you’ll gain valuable perspective from this talented editor and writer. Laura Rashley believes in the power of books to educate and inspire. Stay tuned for an illuminating conversation about the publishing process and the magic of books.
27 Nov 2023
Boosting Your Brand Authority Through PR with Miguel Casellas-Gil, Director of Public Relations
Get PR secrets from branding expert Miguel Casellas-Gil in episode five of our podcast. As Director of Public Relations at Forbes Books, Miguel shares what makes someone a brand authority. With over 10 years of communications experience, Miguel has an innate talent for PR strategy and creative campaign development. He discusses his passion for helping individuals and companies build their brands. Learn how Miguel uses his confidence, charisma, and multilingual skills to form partnerships with influencers and the press. Hear his insights on effective positioning, media relations, and crisis management. Join us for an enlightening conversation about the art and science of PR with this innovative communications pro. Discover new perspectives on brand amplification from Miguel Casellas-Gil.
20 Nov 2023
An Editor's Compass: Navigating the Publishing Process with Nate Best, Editorial Manager
Dive into the world of book publishing with Editorial Manager Nate Best in episode four of our podcast. With decades of experience in the industry, Nate offers invaluable insights. Learn how he works closely with authors at all stages, providing expert guidance as they share their stories and ideas through books. Discover Nate's passion for finding new voices and helping writers realize their dreams. In this episode, Nate shares his approach to shepherding manuscripts from first draft to finished book. He'll reveal tips for working effectively with editors and getting your book published. Beyond his skills, Nate is known for encouraging authors with his warmth and patience. He develops relationships that help writers thrive throughout the publishing process. Join us for an enlightening look behind the scenes of book publishing with veteran editor Nate Best. You’ll come away inspired to turn your vision into a reality.
13 Nov 2023
Strategic Guidance from Concept to Campaign: Member Experience Manager, Samantha Miller Empowers Authors
Meet master connector Samantha Miller in the third episode of our podcast. As Member Experience Manager at Forbes Books, Samantha empowers authors to amplify their authority through strategic book publishing and marketing. With her diverse background in advertising, marketing, and project management, Samantha serves as a true mentor and champion for members. She shares her approach to fostering meaningful relationships while seamlessly coordinating execution from concept to campaign. Learn how Samantha guides senior leaders to expand their reach and influence through Authority Marketing programs. Discover her passion for strategic planning, creative problem-solving, and enabling others to boost their brand impact. In this episode, Samantha provides insights on building an effective publishing and promotion process tailored to each author’s goals. From precise tactics to big-picture strategy, she covers it all. Join us for an enlightening discussion about elevating your authority with this results-driven publishing pro. Samantha Miller brings heart and skill to collaborating with authors on their book journey.
6 Nov 2023
Structure and Storytelling: The Framework for Captivating Books with Kristin Hackler, Director of Book Architecture
Dive into the world of book creation in episode two with Kristin Hackler. As Director of Book Architecture, Kristin oversees planning, outlining, and structuring book projects for authors. With two decades of experience as a publishing pro, journalist, and ghostwriter, Kristin knows how to transform a concept into a polished manuscript. Learn her methodology for conducting author interviews, researching, and developing the optimal framework for any book. Kristin blends creativity with analytical thinking to craft messages that resonate. Whether partnering with corporations, law firms, or thought leaders, she enables authors to bring their ideas to life on the page. In this episode, Kristin shares insider techniques for writing page-turners based on purpose, intended audience, and compelling narrative structure. Discover her tips for successful book writing and publishing. You’ll leave this conversation inspired to start planning your own book, with priceless insights from the talented Director of Book Architecture, Kristin Hackler. Don’t miss it!
30 Oct 2023
Authentic Connections: Building Loyalty Through Digital Content with Callie Hitchcock, Director of Digital Strategy
Meet Callie Hitchcock, Director of Digital Strategy at Forbes Books, in the premiere episode of our podcast. Callie is an expert in using digital media to build brand awareness and drive business growth. With experience in journalism, PR, and marketing, Callie crafts compelling stories and impactful campaigns. In this episode, Callie shares insider tips on creating engaging content, reaching your target audience across platforms, and measuring your results. Whether you want to write a book, launch a podcast, or build an online empire, Callie provides inspiration and strategic advice. Learn Callie's approach to digital strategy and how she helps everyone from small business owners to Fortune 500 CEOs amplify their message. Discover new ways to connect with your followers and turn them into loyal brand advocates. Join us for this fascinating conversation with a leading digital marketing pro. You'll come away with fresh ideas and actionable strategies to boost your brand through digital media.
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