李诞、东东枪文案导师,“文案女王”,奥美前首席文案亲授,写出好文案的实操技巧与心法;全程干货,没有废话;文案、创意、广告、营销人的工具书。张艾嘉、叶明桂、宋秩铭、李智、王家杰众多文案和创意大咖一致推荐
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🇨🇳
Publishing Since
9/29/2024
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September 29, 2024
《秒赞》是林桂枝所著的一本关于文案创作的书籍。以下是对这本书的一些具体介绍:<br> <br>1. 作者背景:<br>- 林桂枝被誉为“文案女王”,在广告界有着极其丰富的经验,曾是奥美广告公司的前首席文案总监,一手挖掘了李诞、东东枪等知名创意人。她创作过许多经典的广告文案,如别克的“有空间就有可能”、强生的“因爱而生”、诺基亚的“科技以人为本”等,这些文案不仅在广告领域屡获奖项,还具有广泛的影响力,帮助相关品牌成功打开市场或提升了品牌形象。<br>2. 书籍内容:<br>- 全面的文案类型覆盖:书中不仅涵盖了社交媒体文案、视频文案、海报文案、电商文案、品牌文案等多种常见的文案类型,还针对不同类型的文案提供了具体的创作方法和案例分析。<br>- 实用的创作技巧:提供了大量文案创作的实用技巧,比如如何写出吸引人的标题、如何抓住受众的痛点和爽点、如何建立情感连接等。例如,用“特写镜头”的概念来形容文案要能够快速吸引读者的注意力。<br>- 创作心法分享:除了技巧层面,林桂枝还分享了自己20多年的创作心法,强调文案创作要源于生活,那些在生活中不经意间产生的想法、灵感等都是创意的来源。<br>3. 书籍价值与意义:<br>- 工具书属性:对于从事广告、营销、文案策划等工作的人员来说,这本书具有很强的实用性,可以作为随时翻阅和学习的工具书,帮助他们在实际工作中快速找到文案创作的思路和方法。<br>- 启发创意:对于普通读者来说,阅读这本书可以学习如何更有效地表达自己的观点和想法,提升自己的文字表达能力,同时也能从中学到一些营销和传播的原理。<br> <br>不过,正如一些读者所评价的,这本书也存在一定的不足之处,比如内容的体系化不够强、知识颗粒度不够细腻等。但总体而言,《秒赞》仍然是一本值得一读的文案创作书籍。
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