Podcast thumbnail for Navigating Today's Marketing Wilderness

Navigating Today's Marketing Wilderness

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by The Communications Group

2 episodes
Updated Daily
Accepts GuestsHas Sponsors

Podcast Overview

Imagine you got the unction to go on a hike through the woods or a national park. Do you just take off and go, or do you pack your equipment, ensure to take water, make sure you're wearing weather and terrain appropriate clothing and footwear? The same should be the case with your company's marketing and communication efforts. Join Dan Cowling, Founder and President of The Communication Group for short, informative, and easily listenable snippets to help guide your way through the Marketing Wilderness!

Language

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Publishing Since

7/16/2021

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Recent Episodes

Episode thumbnail for Managing Today's Media Landscape

August 11, 2021

Managing Today's Media Landscape

What is media? Is print dead? Do I spend all I have in digital or consider traditional media? So many options and even more opportunities to waste your ad spend in the wrong placements! In this episode of Navigating Today's Marketing Wilderness, Dan Cowling speaks on the value of media, the allure of technology, appropriate spend optimization, and true considerations when mapping out your media plan.

Episode thumbnail for Series Trailer

July 16, 2021

Series Trailer

Welcome to Navigating Today's Marketing Wilderness from The Communications Group. Our President and Founder, Dan Cowling, speaks to his 40+ years of experience in facing and solving marketing and communications challenges.

2 total episodes available

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Frequently asked questions

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What is Navigating Today's Marketing Wilderness?

Imagine you got the unction to go on a hike through the woods or a national park. Do you just take off and go, or do you pack your equipment, ensure to take water, make sure you're wearing weather and terrain appropriate clothing and footwear? The same should be the case with your company's marketing and communication efforts. Join Dan Cowling, Founder and President of The Communication Group for short, informative, and easily listenable snippets to help guide your way through the Marketing Wilderness!

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

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