"On the Agenda" is a podcast from advertising agency St. Luke's London, the home of agenda setting ideas.
Join us as we explore influential people, ideas, brands and organisations making an impact. Each episode features insightful discussions with industry leaders and creative thinkers on relevant cultural topics.
Whether consumer trends, marketing innovations or societal movements, "On the Agenda" takes a peek at the forces shaping our world today.
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In this episode of "On the Agenda," Ed Palmer (Managing Director) chats with Rich Denny (Joint Chief Creative Officer), fresh from the Cannes Lions Festival.
Rich breaks down his top five campaigns from the festival, giving us a massive insight into the freshest, award-winning creativity.
They discuss the festival's growth, tech brand involvement, and the new humour category, emphasising creativity's impact on business success.
Rich's Top 5 Cannes Campaigns:
Heinz: Deployed ingenious strategies over five years, using humour and AI to revitalise the brand. Check out the case study here (https://www.contagious.com/news-and-views/cannes-lions-2024-creative-effectiveness).
Xbox: Blended gaming with real-world football by recruiting a gamer for Bromley FC's staff. Check out the case study film here (https://www.youtube.com/watch?time_continue=1&v=w-u2bnJcvH4&embeds_referring_euri=https%3A%2F%2Fwww.contagious.com%2F&source_ve_path=MjM4NTE&feature=emb_title).
Coors Light: Turned a baseball mishap into a marketing win with limited-edition cans and clever advertising. Check out the case study film here (https://www.youtube.com/watch?v=B5GQvqfqRSU).
Orange: This viral deep fake ad promotes the French women's national football team and addresses gender bias. Check out the case study here (https://www.adweek.com/creativity/oranges-ad-just-won-a-cannes-grand-prix-a-turning-point-in-womens-sports-marketing/).
Magnum: Winter campaign using strategic media and proximity marketing to boost ice cream sales year-round. Check out the case study here (https://www.youtube.com/watch?v=b-73OnZhB5I).
Ed and Rich also praise a creative Spotify B2B campaign using spreadsheets to engage media planners, which you can check out here (https://www.youtube.com/watch?v=Zc-U6PM9ilE).
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1 Jul 2024
SxSW Ox Tales
In this episode, we explore the world of South by Southwest (SxSW) through the unique experiences of our speakers, Dan Hulse (CSO) and Jess Gibb (CMO). They share their insights on the latest buzz around AI, the rapid pace of tech change, concerns over mental health issues (especially around social media), and the growing inequality in the tech world. They also recount their experiences in Austin, from touching holograms to testing out bizarre mobility devices.
Overall, it's a download of cutting-edge ideas and trippy tech on display at the future-looking festival, from the perspective of the ad world.
Note: this episode contains audio created by AI, in the form of a song at the end of the show.
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7 May 2024
Unpacking the First Follower Principle
In our first episode, St. Luke’s CEO Neil Henderson and Managing Director Ed Palmer dive into the concept of the “first follower” and its role in turning a lone leader into an influential movement. They discuss Derek Siver’s famous TED Talk (https://www.ted.com/talks/derek_sivers_how_to_start_a_movement?language=en) and provide real-world examples from advertising campaigns past and present.
The conversation explores how brands attempt to spark movements, the first follower dynamics in leadership and culture, and how it can be leveraged around your own brand or idea.
From industry salary changes to TV shows like “Traitors” and Taylor Swift’s potential political sway, the episode offers an insightful look at how embracing that first passionate joiner can be the spark that ignites a cultural blaze.
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