On The Same Landing Page is a podcast by Web Presence, an agency in Macclesfield who work with Charities to unlock funding of upwards of £80,000 a year to use for digital advertising.
Publisher
Astra Newton, Jason Morton, Paul Kutchmarski, Lee Jackson, Holly James
E21: How Citizen’s Advice Use Data To Evolve Their Marketing, Resources And Community Support With Hayley Wright
Working in the comms and marketing department of a small charity can feel like you have a huge mountain to climb without the correct tools and funding to make it to the top. In this episode, Hayley Wright, communications and engagement manager at Citizens Advice talks through the difference between marketing at a regional versus national level and how to adapt to the change in resources and budgets.
Citizens Advice Website: https://www.citizensadvice.org.uk/
Web Presence Charity Ad Grants: https://webpresence.digital/charity-ads-agency/
#podcast #charity #digitalmarketing #marketing #googleads
7 Sept 2023
E20: Crafting Compassion: How CALM's Campaigns Drive Change for Mental Health
Fundraising Director at CALM, Emily Clayton, explains how focusing on the message of the charity and raising awareness for their cause has massively increased their donations - without having to ask for money!
CALM's website: https://www.thecalmzone.net/
Unseen Signals Campaign: https://www.thecalmzone.net/unseen-signals
Web Presence Charity Ad Grants: https://webpresence.digital/charity-ads-agency/
#Charity #Advertising #CharityAdvertising
24 Aug 2023
E19: Cause-Driven Creativity: LGBT Foundation's Matthew Belfield Explores The Link Between Passion, Purpose and Pride
Matthew Belfield from the LGBT Foundation understands how to narrow the focus of a campaign for maximum impact. He also explains how passion for the cause is integral to generating new ideas and finding new ways to resonate with your target audience.
LGBT Foundations Website: https://lgbt.foundation/
Web Presence Charity Ad Grants Program: https://webpresence.digital/charity-ads-agency/
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