30 Dec 2019
How Alibaba Product Postings and Optimization Increased a Trading Company’s Inquiries by 1600%
Alibaba Business
promotion requires tailor-made product listing and ranking optimization
techniques as per the guideline and requirements of the trading platform. Today
we will see a case study on how Alibaba Product Postings and Optimization
increased inquiries by ~1600% for a Trading Company.
Company Background and Challenges
Established in the year 2000, the company is an export house
trading in a wide range of products in agriculture, food & beverage,
agro-chemicals, office & school supply, minerals and metals, energy, beauty
& personal care, computer hardware & software, home & gardens,
health & medical, table eggs and wood industry. The company had more than
800 products listed on Alibaba, but they were not getting any inquiries so the
company handed over their Alibaba Product Posting and Optimization to Opal
Infotech.
Alibaba Minisite Design and Product
Posting & Optimization by Opal Infotech
Core Problems
· The company
did not have Alibaba Minisite.
· The company
was managing product postings on their own, but they were not getting any views
or inquiries.
· The products
were not getting any visibility due to lack of optimization.
Observations
· A
professional Alibaba Minisite was required to enhance the brand image of the
company.
· Product
postings were done with incomplete product information.
· Image
optimization was required for better visibility.
· Alibaba
Algorithmic check points were neglected heavily due to which even though with
higher posting the visibility was low.Solution We Offered
· A
professional Alibaba Minisite was designed.
· Product
Postings and Optimization based on in-depth industry-specific keyword research.
Process
· As a first
step, we created a customized Alibaba Minisite design for the company. In
Minisite we made sure that we represent all the various categories they are
into to get better user visibility experience.
· As client
was into wide range of products – we initially did a conference call on a
fortnightly basis to understand more. We also asked us to give their
competitors name so that we can analyse the kind of keywords their competitors
are using.
· At the same
time, we analyzed the product range of company and industry-specific keywords
for Product Posting and Optimization Strategy.
· In addition,
we created a new product posting layout including company profile, product
range, testimonials and contact us fields to improve the performance.
· After that,
we started doing the weekly analysis of the posted products to see the effects
of ranking optimization.
· Based on the
outcome of the analysis, we started adding new products with the new strategy
to improve the results.
· We also
started publishing monthly reports to keep track of the results of our
optimization strategy.
Result
· A
professional Alibaba Minisite design enhanced the brand image and gained the
trust of visitors.
· Product
Postings and Optimization helped in increasing product visibility, customer
clicks and inquiries.
· As visible
in the below graph, there was only 1 inquiry in May’19, which increased to 1622 inquiries in October’19 (An increase of ~1600% in 6 months).
· There was
only 1 customer click in May’19, which increased to 7824 customer clicks in October’19.
· There were
only 43 views in May’19, which increased to 4,66,908 in October’19.
· There were
only 6 visitors in May’19, which increased to 26,694 in October’19.
· There were 0 trade manager inquiries in May’19, but the company received 654 trade manager inquiries in October’19.
For More Information, visit -https://www.webmasterindia.com/alibaba-services/alibaba-minisite-design
OR https://www.webmasterindia.com/alibaba-services/alibaba-ranking-optimization
You May Send Us your Inquiry at Email:
biz@webmasterindia.com
