OptimAudience is a digital marketing agency that is focused on helping businesses grow and thrive online. We talk about marketing, sales, entrepreneurship, tech, AI, and other topics that we think will add value to the lives of entrepreneurs and similar-minded individuals.
OptimAudience Digital Marketing
Claim This Podcastby Dakota Hanshew
14 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
OptimAudience is a digital marketing agency that is focused on helping businesses grow and thrive online. We talk about marketing, sales, entrepreneurship, tech, AI, and other topics that we think will add value to the lives of entrepreneurs and similar-minded individuals.
Language
🇺🇲
Publishing Since
6/29/2020
1 verified contact email on file for OptimAudience Digital Marketing
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Recent Episodes
January 20, 2022
What Is Lead Segmentation? Why is it important? - Survey Funnel Follow Up
If 10 people visit your website and you have 10 different services and/or offerings, how do you know what to offer who? This is where segmentation comes into play. Ideally each of those services would have content and landing pages of their own to support the customer throughout each part of their buying journey. You’re able to identify and target your communications with people that visit your page and fill out any specific form on your website. And based on the form they fill out, you can identify their interest(s) and show them information or resources revolving around what they showed interest in. This is the start of becoming customer centric in your business in my opinion. Once you start to successfully segment, welcome, indoctrinate, and sell people using these tactics, the game slowly starts to change for you and your business. Then you slowly start integrating sms, retargeting ads, email sequences of different kinds (welcome emails, nurture email sequences, indoctrination email sequences, sales email sequences, etc). And depending on your budget, your tech, and a few other things, you can start really using technology to automate and auto-optimize some of these things for you. And this is how you efficiently start scale your business and sales processes. Eventually you’d ideally want to start using AI/ML to learn on the go and optimize for you according to live feedback you’re getting from marketing and sales initiatives you’re pushing.
January 20, 2022
Optimizing Your Sales Process Using A Survey/Quiz Funnel
<p>Check out our <a href="https://optimaudience.com/blog-2/">blog </a>for other info related to digital marketing, sales, and other similar topics.</p> <p><a href="https://optimaudience.com/blog-2/">OptimAudience Blog</a></p> <p><a href="https://optimaudience.com">OptimAudience Homepage</a></p> <p><a href="https://askmethod.com/">The Ask Method Home Page</a></p> <p><a href="https://askmethod.com/about/">About Ryan and His (and company's) Accomplishments</a></p> <p><br></p>
January 5, 2022
Content Creation Insights | More to Come (Excuse the audio quality)
I discuss what I’ve learned during the creation of lots of content. I discuss how my thought process and my approach to the creative process for digital content and digital assets has changed. One of the most interesting things that has shifted for me is how I think people are viewing the content. I used to think I needed to be technical and full of jargon to impress listeners or video viewers. Now I’m leaning more towards being very authentic and coming from a place that isn’t focused on selling at all but instead focuses completely on helping and serving and cultivating a bond or real connection with people via your content.
14 total episodes available
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Frequently asked questions
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- What is OptimAudience Digital Marketing?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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