by Group Think & Think Twice
Outcast is a no-nonsense podcast for the strategy community. No buzzwords, no bullshit. We’re here to explore the true makeup of our society. In every episode, we interview an expert that helps us think critically about our audiences. This podcast is brought to you by Think Twice and Group Think, as part of an Open Your Mind series spoti.fi/2HeUHct - Think Twice Podcast https://www.group-think.co.uk/
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11/27/2020
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April 28, 2021
<p>In this episode, we talk about new dynamics within parenting that are shaping families. Co parenting is a phenomenon where people meet on a matching website to become parents together in a non-romantic couple. 'In a world where biological science and equal rights have diversified ways to start a family, platonic co-parenting – the decision to have a child with someone you are not romantically involved with and, in most cases, choose not to live with – remains a relatively new phenomenon' (<strong>Deborah Linton, 2020</strong>). However, it is a phenomenon that is gathering popularity, with 58% of unmarried mothers considering raising a child with someone who isn’t a romantic partner (<strong>Marie Claire, 2020)</strong></p> <p>We interview Deborah Linton (<a href="http://www.bobtaibbi.com/" rel="ugc noopener noreferrer" target="_blank">https://twitter.com/deblinton?lang=en</a>), a journalist who has written for The Guardian, Vogue and The Times amongst other titles. We came across Deborah's work when an article on co-parenting caught our eye. </p> <p>References:</p> <ul> <li><a href="https://www.theguardian.com/lifeandstyle/2020/oct/31/i-wanted-to-meet-a-mate-and-have-a-baby-without-wasting-time-the-rise-of-platonic-co-parenting">https://www.theguardian.com/lifeandstyle/2020/oct/31/i-wanted-to-meet-a-mate-and-have-a-baby-without-wasting-time-the-rise-of-platonic-co-parenting</a></li> <li><a href="https://www.theguardian.com/lifeandstyle/2020/jan/18/babysitting-embryo-carry-child-for-friend-surrogacy">https://www.theguardian.com/lifeandstyle/2020/jan/18/babysitting-embryo-carry-child-for-friend-surrogacy</a></li> <li><strong>Marie Claire, 2020: </strong><a href="https://www.marieclaire.com/sex-love/a30517691/raising-a-child-with-your-best-friend/">https://www.marieclaire.com/sex-love/a30517691/raising-a-child-with-your-best-friend/</a></li> </ul> <p><br></p> <p><a href="https://spoti.fi/2HeUHct" rel="ugc noopener noreferrer" target="_blank">spoti.fi/2HeUHct</a><strong> - Think Twice Podcast, </strong><a href="https://www.group-think.co.uk/" rel="ugc noopener noreferrer" target="_blank">https://www.group-think.co.uk/</a> - Group Think</p>
November 27, 2020
<p>In this episode, we talk about the importance of understanding family and how family can exist in many forms. We also delve into how this could be used in marketing strategies for brands.</p> <p>We interview Bob Taibbi (<a href="http://www.bobtaibbi.com/">http://www.bobtaibbi.com/</a>), a Licensed Clinical Social Worker with 46 years experience primarily in community mental health working with children, couples and families as a clinician, supervisor and clinical director. Bob is the author of 9 books and he has published over 300 magazine and journal articles, and he currently writes a column for 'Psychology Today'.</p> <p><a href="https://www.psychologytoday.com/gb/blog/fixing-families/201906/5-types-families-what-works-what-doesnt">https://www.psychologytoday.com/gb/blog/fixing-families/201906/5-types-families-what-works-what-doesnt</a></p> <p>References:</p> <ul> <li><a href="https://www.campaignlive.co.uk/article/bloom-wild-care-wildly/1697686">https://www.campaignlive.co.uk/article/bloom-wild-care-wildly/1697686</a></li> <li><a href="https://www.amazon.co.uk/Lemon-advertising-brain-turned-sour/dp/0852941471">https://www.amazon.co.uk/Lemon-advertising-brain-turned-sour/dp/0852941471</a></li> <li><a href="https://www.youtube.com/watch?v=RyeDBZaxFa8">https://www.youtube.com/watch?v=RyeDBZaxFa8</a> (Robinson's ad)</li> <li><a href="https://www.youtube.com/watch?v=_zakCmHnpW4">https://www.youtube.com/watch?v=_zakCmHnpW4</a> - Jack Daniels - Make it count</li> <li><a href="https://www.youtube.com/watch?v=R15PWjgzHwk">https://www.youtube.com/watch?v=R15PWjgzHwk</a> - Red Bull Gives You Wings</li> <li><a href="https://www.thedrum.com/news/2020/11/18/brewdog-s-obscured-fuck-you-co2-ads-banned-regulator">https://www.thedrum.com/news/2020/11/18/brewdog-s-obscured-fuck-you-co2-ads-banned-regulator</a></li> </ul> <p><br></p> <p><a href="https://spoti.fi/2HeUHct">spoti.fi/2HeUHct</a><strong> - Think Twice Podcast, </strong><a href="https://www.group-think.co.uk/">https://www.group-think.co.uk/</a> - Group Think</p>
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Outcast is a no-nonsense podcast for the strategy community. No buzzwords, no bullshit. We’re here to explore the true makeup of our society. In every episode, we interview an expert that helps us think critically about our audiences.
This podcast is brought to you by Think Twice and Group Think, as part of an Open Your Mind series
spoti.fi/2HeUHct - Think Twice Podcast https://www.group-think.co.uk/
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