About OUTCOMES - The Healthcare and Biopharma Marketing Podcast
🎧 Introducing "OUTCOMES" by emagineHealth 💡- a specialized resource at the intersection of healthcare 🩺, biotech 🧬 ,pharmaceutical 💊 and medical device 💉marketing. This podcast dives deep and brings to light the cutting-edge strategies 🔍 that are shaping the industry.
We understand the importance of digital marketing 🌐 in today's landscape, hence, we bring you not just the theory but the practice of effective web design 🖥️, UX, and SEO 📈. We demonstrate how these elements contribute significantly to marketing and branding in the healthcare and biopharma sectors.
OUTCOMES also brings you expert insights 💭 into the realms of paid digital media 📱 and social media 🗣️, showing how these platforms can dramatically boost the reach of your healthcare or pharma business. Additionally, we delve into the evolving trends of content marketing 📝, showing how effectively crafted content can establish your brand and draw audiences.
Join us as we explore the future of healthcare and biopharma marketing 🚀 - we aim to be your go-to resource for insights, strategies, and trends in the digital marketing landscape.
Tune in now! 🎙️
Or watch the video version of the podcast on YouTube: https://tinyurl.com/mux68n4k
The Prescription for Pharma SEO: Mastering Content, Tech and Compliance
🎙️ Welcome to another episode of OUTCOMES, your go-to podcast for healthcare and biopharma marketing insights.In the latest OUTCOMES Podcast episode, we explore the intricate landscape of SEO for the pharma sector. Our guest, Christopher Carlson, SEO Strategist at emagineHealth, shares invaluable insights on achieving visibility while navigating the stringent compliance requirements unique to pharma.The conversation also addresses practical, technical SEO tactics vital for the pharma sector. ...
17 Oct 2023
Navigating Nuances: A Holistic View of Digital Advertising in Healthcare and Biopharma
🎙️ Welcome to another episode of OUTCOMES, your go-to podcast for healthcare and biopharma marketing insights.In this episode, we're thrilled to have Kristin Carlson and Michelle Deleppo, leading digital media strategists at emagineHealth. Together, they unpack the evolving landscape of digital marketing strategies tailored specifically for the healthcare and biopharma industries.🔍 What's Inside:1️⃣ Targeting Features in LinkedIn: Discover how new AI and other functionalities are revolutioniz...
10 Oct 2023
A Daughter's Promise: Lifelong Vigilance After Losing Her Mom to Breast Cancer
📋 Episode Description:In this touching episode of OUTCOMES, we invite you to join us where personal stories not only inspire but educate. Bill Gadless, your host, welcomes Emma DeNunzio, an incredibly brave young woman and a Web Developer Associate at emagine, who shares her life-changing journey.🌸 A Story That Touches The Heart:Timed to align with Breast Cancer Awareness Month, Emma bravely allows us into her world, sharing the story of losing her mother to triple-negative breast cancer when...
2 Oct 2023
SEO Resilience: Thriving Through Google Algorithm Updates
In this next episode of OUTCOMES, Bill Gadless engages with emagine SEO Strategist, Heather Cumens, in a deep dive into the realm of SEO, particularly focusing on the resilience needed to thrive through Google's ever-evolving algorithm updates.Dive into a detailed discussion around algorithm updates and their implications on digital marketing in the healthcare and pharmaceutical sectors. Heather elucidates the intricacies of how algorithm changes impact SEO strategies, website rankings, and c...
29 Sept 2023
Precision Marketing for Precision Medicine: A New Era (Part 2)
🔬 Welcome to the OUTCOMES Podcast, where marketing meets healthcare and biopharma. Part 2 of this episode, "Precision Marketing for Precision Medicine: A New Era," is an in-depth conversation with David Hubbell, Director of Strategy at emagineHealth. Our focus is on the paradigm shift happening in the healthcare and biopharma sectors—personalized medicine. And trust us, it's not just about science but also how we market it. 🎯🌐 Topics Discussed:- The role of Healthcare Providers (HCPs) in pers...
27 Sept 2023
Precision Marketing for Precision Medicine: A New Era (Part 1)
🎙️ Welcome to another episode of the OUTCOMES podcast, where we break down the most effective digital-first marketing strategies for healthcare and biopharma sectors. Today, we are thrilled to have David Hubbell, Director of Strategy at emagine & emagineHealth, join host and Founding Partner, Bill Gadless.📌 In This Episode:We delve into the transformative role of marketing in the age of personalized medicine and cell & gene therapies. As the healthcare landscape rapidly evolves, so mu...
5 Sept 2023
SEO in Healthcare & Pharma: From Mystery to Mastery
🎙️ Welcome to another episode of the OUTCOMES podcast, where we break down the most effective digital marketing strategies for healthcare and biopharma sectors. Today, we are thrilled to have Meghan Lalonde, Senior SEO Strategist at emagine & emagineHealth, join host and Founding Partner, Bill Gadless.📌 In This Episode:👉 The Enigma of SEO: Bill and Meghan discuss why SEO has been a mystery for many marketers and what makes it a critical component of modern marketing strategy.👉 Content is ...
15 Aug 2023
Episode 4: Navigating the AI Revolution: Practical Insights for Healthcare and Biopharma Marketers
In this engaging episode of OUTCOMES, the conversation revolves around the increasingly vital role of AI in marketing, business operations, and various day-to-day tasks. Host Bill Gadless brings in his Co-Founder and CEO at emagine/emagineHealth, Brett Cohen, to discuss their personal experiences using AI-enabled tools. They touch on how AI is not confined to pure AI tools but extends to tools that leverage AI for enhancing functionality and efficiency.The episode highlights a dual perspectiv...
17 Jul 2023
Episode 3, Part 1: Digital-First, AI-Powered Approach to Visual Storytelling in Healthcare & Pharma
In this episode 🎙️ "A Digital-first, AI-powered Approach to Visual Storytelling in Healthcare and Pharma," host Bill Gadless sits down with Chris Lucock for an insightful discussion on the transformative landscape of digital design in healthcare and pharma.Their conversation begins with an exploration of the journey from traditional print to digital design 🎨, highlighting the challenges and evolution in this space over the past decade and a half. They then delve into the emergent insights as ...
20 Jun 2023
Episode 2, Part 2: Scaling Up - Taking Your Paid Digital Media to the Next Level
In "Scaling Up: Taking Your Paid Digital Media to the Next Level," host Bill Gadless chats with emagineHealth's Director of Paid Digital Media, Phill Joe, to navigate the vast landscape of paid digital advertising in healthcare and biopharma 💊💻.Need help convincing executives about increased digital ad spend? Phill details the importance of articulating ROI, customer lifetime value (LTV), and sharing case studies, benchmarks, and test results 💡💰.We explore the world of advanced ad platf...
12 Jun 2023
Episode 2, Part 1: Scaling Up - Taking Your Paid Digital Media to the Next Level
In "Scaling Up: Taking Your Paid Digital Media to the Next Level," host Bill Gadless chats with emagineHealth's Director of Paid Digital Media, Phill Joe, to navigate the vast landscape of paid digital advertising in healthcare and biopharma 💊💻.Need help convincing executives about increased digital ad spend? Phill details the importance of articulating ROI, customer lifetime value (LTV), and sharing case studies, benchmarks, and test results 💡💰.We explore the world of advanced ad platf...
15 May 2023
Episode 1: Beyond the Basics: Unconventional Strategies for SEO Audience Targeting
🎙️ Welcome to the latest episode of OUTCOMES, the podcast where we delve into digital-first marketing strategies for healthcare and biopharma organizations. Today we’re going "Beyond the Basics: Unconventional Strategies for SEO Audience Targeting in Biopharma." 💊 With over 20 years of experience, our hosts debunk the myths and misconceptions 🕸️ surrounding SEO and highlight its relevance to businesses in the biopharma sector.With Bill Gadless - Founding Partner of emagineHealth - hosting, ou...
Host of OUTCOMES - The Healthcare and Biopharma Marketing Podcast?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
