An overland and outdoor focused podcast to help business owners market their brand and products.
Overland Marketing Podcast
Claim This Podcastby Joshua Chase
5.0(1 reviews)
2 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
An overland and outdoor focused podcast to help business owners market their brand and products.
Language
🇺🇲
Publishing Since
7/20/2022
1 verified contact email on file for Overland Marketing Podcast
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Recent Episodes
September 7, 2022
EP 002 - 9 Tips For Email Marketing
<p>Full Show Notes - https://overlandmarketingpodcast.com/podcast/episode-2-9-tips-for-email-marketing/</p> <p>Email Marketing Isn’t dead</p> <ul> <li>Collect email from your visitors</li> <li>According to to Statista 306B emails are sent and received everyday</li> <li>Mailchimp was bought out for 11B</li> </ul> <p>#1 Scrub your list</p> <p>- If they’re not opening scrub your unopened emails, only send to people who are opening them. If a large percentage are unopened they will eventually hit spam</p> <p>#2 Use casual subject lines</p> <p>- Instead of being really proper like “The most useful widget for camping” use “check out this widget that can make camp fun again”</p> <p>#3 Get followers to your social platforms</p> <p>- Solicit following and sharing on social media</p> <p>- Increases followers and engagement</p> <p>#4 Follow up on abandoned cart rate</p> <p>- Have a system for following up on abandoned carts (Shopify / Privy)</p> <p>- Offer a one time discount</p> <p>#5 Keep emails short and to the point</p> <p>- Under 200 word emails have an open rate of 7-38%</p> <p>#6 Send emails early in the morning</p> <p>- Send around 6 am have a better chance of being opened first thing int he morning</p> <p>#7 Add value even when you’re selling</p> <p>- Offer stories or tips to dow with the experience and how to use the products</p> <p>- Make people feel excited about getting out and experiencing their adventure with your products</p> <p>#8 Resend to unopened email</p> <p>- Change the subject line</p> <p>#9 Add countdown timers inside your emails</p> <p>- Only do this if you’re selling something, there is a promo and the product is running low</p>
July 20, 2022
EP 001 - Introduction - What Is This Podcast About?
<p>Well, here we are, episode 1 of the Overland Marketing Podcast. This will be a multi faceted series as a lot of tips and techniques will be discussed along with interviews with people who work in this vertical. </p> <p>This is the introductory episode where Josh talks about the motivation for doing this podcast along with the blog and what his vision is for how it progresses.</p> <p>For full show notes please visit the episode post at https://overlandmarketingpodcast.com</p>
2 total episodes available
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Frequently asked questions
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- What is Overland Marketing Podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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