Unapologetic conversations about branding, business, and being too bold for the beige world. Welcome to Own Your Too Much — the podcast for women who refuse to shrink, dim, or play small. Hosted by Loren, brand strategist and founder of Gemini Creative Studio, this is where we talk about building brands that demand attention, pricing like you mean it, and owning the parts of yourself the world calls "too much." No toxic positivity. No hustle culture BS. No watering yourself down to fit in. Just real, unfiltered conversations about what it takes to build a business that's unapologetically YOU.
There's a word we've been using wrong. And it's been costing us.
Professional. We've confused it with palatable. With inoffensive. With content so carefully neutral it could've been written by a committee of people who've never met you — and an audience that scrolls right past because nothing in it feels like it came from a living person.
A recent Rolling Stone piece put a number on what I've been saying for years: 73% of people say their trust in a brand increases when it authentically reflects culture. Nearly three quarters of your potential clients are actively looking for something real. And most personal brands are out there publishing content so sanitised it's become invisible.
In this episode, I'm using that article as a jumping-off point — and then I'm going somewhere the article doesn't.
We're talking about the pattern that plays out slowly and invisibly when a founder trades her real voice for a market-safe version of it. The difference between voice clarity and performed authenticity — and why one converts and the other doesn't. The moment I stopped filtering myself and what actually changed when I did. And three specific, practical moves you can make this week to start building something that sounds like you and no one else.
Because the only personal brand that can't be copied is the one that actually sounds like you.
This one's for the woman who's been hiding behind professionalism as a reason not to fully show up. We're dismantling that today.
Article: https://www.rollingstone.com/culture-council/articles/why-playing-safe-is-killing-personal-brands-in-2026-1235560427/ (https://www.rollingstone.com/culture-council/articles/why-playing-safe-is-killing-personal-brands-in-2026-1235560427/)
Challenge: https://geminicreativestudio.com.au/challenge
You can find more about Gemini Creative
On Instagram: https://www.instagram.com/its (https://www.instagram.com/its).geminiloren (https://www.instagram.com/gemini.creativestudio/)
Website: www.geminicreativestudio.com.au (https://www.geminicreativestudio.com.au/)
Join the Own Too Much Challenge: https://geminicreativestudio.com.au/challenge (https://geminicreativestudio.myflodesk.com/3-day-challenge)
Want to be on podcast? We're looking for guests! Apply here: https://forms.gle/yprWQyzAiXGtwoZj6 (https://forms.gle/yprWQyzAiXGtwoZj6)
DROP SOME LOVE ON SPOTIFY AND APPLE PODCASTS:
If you enjoyed this episode, go ahead and hit SUBSCRIBE. There is a new episode every Wednesday. Click here to subscribe on Spotify (https://open.spotify.com/show/4eYaEA1u7o1UcPumoz5X01?si=63ecff62351641a8) and Click here to subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/own-your-too-much/id1565032768). AND if you are feeling extra generous, take a few seconds to leave OYTM Podcast a review on Apple Podcasts. Or post a screenshot on your Stories with some feedback. Hearing what you think about this episode and the podcast as a whole means the WORLD to me. After all, this is all for you. More reviews = more listeners = better guests & content. So all you gotta do is click here to review (https://podcasts.apple.com/us/podcast/own-your-too-much/id1565032768), click “Ratings and Reviews” and “Write a Review.” I’ll love you forever!
19 May 2026
87: Anti-Beige Branding Isn't an Aesthetic. It's a Revenue Strategy.
You think anti‑beige branding is about using hot pink instead of beige? Cute. But you're missing the point.
In this episode, I'm getting real about why "bold" isn't just a vibe – it's a business strategy. I'll show you how the right visual identity directly impacts your pricing, your client attraction, and your bottom line. Plus the specific ways beige is silently killing your revenue (and what to do about it).
Yes, we'll talk about colour. But more importantly, we'll talk about cash.
Topics covered:
Why "pretty" without positioning is just decoration
The 0.5‑second revenue test (and why you're probably failing it)
How premium brands use bold to justify premium prices
Real numbers: what happened when my clients went from beige to bold
Listen now. 💰
You can find more about Gemini Creative
On Instagram: https://www.instagram.com/its (https://www.instagram.com/its).geminiloren (https://www.instagram.com/gemini.creativestudio/)
Website: www.geminicreativestudio.com.au (https://www.geminicreativestudio.com.au/)
Join the Own Too Much Challenge: https://geminicreativestudio.com.au/challenge (https://geminicreativestudio.myflodesk.com/3-day-challenge)
Want to be on podcast? We're looking for guests! Apply here: https://forms.gle/yprWQyzAiXGtwoZj6 (https://forms.gle/yprWQyzAiXGtwoZj6)
DROP SOME LOVE ON SPOTIFY AND APPLE PODCASTS:
If you enjoyed this episode, go ahead and hit SUBSCRIBE. There is a new episode every Wednesday. Click here to subscribe on Spotify (https://open.spotify.com/show/4eYaEA1u7o1UcPumoz5X01?si=63ecff62351641a8) and Click here to subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/own-your-too-much/id1565032768). AND if you are feeling extra generous, take a few seconds to leave OYTM Podcast a review on Apple Podcasts. Or post a screenshot on your Stories with some feedback. Hearing what you think about this episode and the podcast as a whole means the WORLD to me. After all, this is all for you. More reviews = more listeners = better guests & content. So all you gotta do is click here to review (https://podcasts.apple.com/us/podcast/own-your-too-much/id1565032768), click “Ratings and Reviews” and “Write a Review.” I’ll love you forever!
12 May 2026
86: The Branding Industry Lied to You About What 'Professional' Means
"Be professional." You've heard it a thousand times. From bosses, from clients, from your own inner critic. But who actually decided what "professional" looks like? And why does it always mean smaller, quieter, beiger – for women?
In this episode, I dismantle the myth of "professionalism" and call out the branding industry for selling you a cage disguised as a dress code. You'll learn why playing it safe is the riskiest thing you can do, and how to build a brand that's actually effective – not just "appropriate."
Spoiler: It involves swearing, colour, opinions, and taking up space.
Topics covered:
The history of "professionalism" (and why it wasn't built for you)
How the branding industry profits from your fear
Real examples of "unprofessional" brands that dominate
Your permission slip to stop playing small
Listen now. 🔥
You can find more about Gemini Creative
On Instagram: https://www.instagram.com/its (https://www.instagram.com/its).geminiloren (https://www.instagram.com/gemini.creativestudio/)
Website: www.geminicreativestudio.com.au (https://www.geminicreativestudio.com.au/)
Join the Own Too Much Challenge: https://geminicreativestudio.com.au/challenge (https://geminicreativestudio.myflodesk.com/3-day-challenge)
Want to be on podcast? We're looking for guests! Apply here: https://forms.gle/yprWQyzAiXGtwoZj6 (https://forms.gle/yprWQyzAiXGtwoZj6)
DROP SOME LOVE ON SPOTIFY AND APPLE PODCASTS:
If you enjoyed this episode, go ahead and hit SUBSCRIBE. There is a new episode every Wednesday. Click here to subscribe on Spotify (https://open.spotify.com/show/4eYaEA1u7o1UcPumoz5X01?si=63ecff62351641a8) and Click here to subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/own-your-too-much/id1565032768). AND if you are feeling extra generous, take a few seconds to leave OYTM Podcast a review on Apple Podcasts. Or post a screenshot on your Stories with some feedback. Hearing what you think about this episode and the podcast as a whole means the WORLD to me. After all, this is all for you. More reviews = more listeners = better guests & content. So all you gotta do is click here to review (https://podcasts.apple.com/us/podcast/own-your-too-much/id1565032768), click “Ratings and Reviews” and “Write a Review.” I’ll love you forever!
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