Welcome to Owning Who the F*ck You Are - the podcast that feels like home if you’ve ever been told you’re “too much” - too loud, too bold, too delusional, too successful - and you’re finally done believing that bullshit.
I’m your host, Mirjam Novy - brand builder, business rebel, and living proof that being “too much” is actually your greatest superpower. I built my dream life and 2 successful online brands by breaking every rule, burning every box and owning every single part of who I am. And now? I’m taking you with me.
This podcast is part raw personal journey, part mindset shift, part power activation. We’re talking breaking patterns, ditching the blocks, rewriting the rules, and stepping fully into a life that feels better than your vision board - like “holy shit, is this real?” moments on repeat. New episodes drop every Sunday - so tune if you’re ready to feel more alive, more aligned, and more YOU than ever before! This is your era. Let’s own who the f*ck you are.
#06 | My Identity Rituals to End 2025 on Top & Become THAT Woman in 2026
In this episode, I take you inside my personal Identity Reflection Ritual - the exact end-of-year practice that helped me grow faster, glow brighter, and expand my business even with a tiny audience.
If you’re ready to stop trying to become your next level and start BEING that woman now, this episode gives you the embodiment + journaling tools to end 2025 proud and step into 2026 as the woman who gets everything she desires.
Inside you’ll discover:
✨ Why identity work multiplies your success
✨ My embodiment ritual to activate confidence instantly
✨ The mirror technique that shifts your frequency
✨ Journaling prompts that anchor your 2026 identity
✨ How exploring more leads to clarity, worthiness & expansion
This is your moment to celebrate who you’ve become…
and let your 2026 self take the lead.
Hit play and let’s shift your identity together. 💋
Connect & celebrate with me on IG: @ownitmirjamnovy
Subscribe for more embodied business, confidence & identity upgrades.
Make sure you subscribe, share this episode with your girls, and if you loved it leave a 5-star review and tell me what your biggest “plot twist” moment has been!
9 Nov 2025
#05 | Die With Memories, Not Regrets - How to Live Fully Alive
You’re the main character, but are you actually living your damn story? In this raw and fiery conversation, I’m pulling you out of autopilot and into full-body ALIVENESS - the kind that makes your heart race and your soul remember why you’re here. Because here’s the truth, babe:
You can’t give your life more time… but you can give your time more LIFE.
Expect juicy insights on:
🔥 How to stop existing and start living fully alive
🔥 The exact mindset shift that rewired how I approach fear, love, and risk
🔥 Why “main character energy” isn’t a trend - it’s a way of being
🔥 How to break free from comfort and choose aliveness (even when it’s hard)
🔥 What your future self - your “audience” - is screaming at you to do right now
🔥 The truth about why fear of death is really fear of not fully living
This episode is for you if: You’re tired of dimming your light. You’re done waiting for the “perfect moment.” And you’re ready to live a story that makes you say, “Damn, I really lived.”
Connect with Me: Let’s get even more juicy and unapologetic together! Follow me on Instagram: @ownitmirjamnovy
Make sure you subscribe, share this episode with your girls, and if you loved it leave a 5-star review and tell me what your biggest “plot twist” moment has been!
2 Nov 2025
#04 | Build a Magnetic Brand by Being 120% You (Not by Following the Rules)
Discover how to build a magnetic personal brand that attracts dream clients, boosts your confidence, and multiplies your income - not through strategy or perfection, but by being unapologetically YOU.
In this episode, I’m sharing the real story behind how I built two wildly successful online brands - not by going viral or following every business rule, but by being fully embodied and 120% myself.
You’ll learn:
💫 How I went from over-performing to fully embodying my brand
🔥 Why your dream clients connect with your real, messy, passionate self - not your perfect one
🧨 The biggest mindset shift that made my income explode
⚡ Why NOW is the best moment to stand out in a world of copy-paste content
💸 3 steps to make your brand instantly more visible and vibe-fully felt
This episode is for the Rebel CEO who’s done playing small - the woman ready to own her voice, her story, and her magnetic energy!
Connect with Me: Let’s get even more juicy and unapologetic together! Follow me on Instagram: @ownitmirjamnovy
Make sure you subscribe, share this episode with your girls, and if you loved it leave a 5-star review and tell me what your biggest “plot twist” moment has been!
31 Oct 2025
#03 | Magnetic Energy: The Shortcut to Attracting Your Tribe in Business, Friendship & Love
What if the version of you that you’re dreaming about… just needs a new environment to exist? That was me. I realized I couldn’t become the woman I wanted to be while staying in the same rooms that made me shrink.
In this episode, I’m getting real about the moment I stopped settling for half-aligned energy and started attracting the people who actually see me. The ones who hype me, challenge me, and expand me.
This isn’t about networking or pretending to fit in - it’s about owning who the fuck you are and letting your energy pull in the right people naturally.
Inside this episode:
⚡️The energetic mirror effect: how your circle reflects your frequency
🌴 Why I left Vienna to find my “hell yes” environment in Bali
🔥 The difference between people who hold you back and those who fuel your fire to become the version you desire to be
💋 How to build a circle that challenges and empowers you
💥 Why owning your full self is the ultimate shortcut to aligned friendships, clients & love
If you’ve been feeling unseen or like you’ve outgrown your surroundings, this episode is your permission slip to move different. To change your environment, shift your frequency, and attract your people.
Connect with Me: Let’s get even more juicy and unapologetic together! Follow me on Instagram: @ownitmirjamnovy
Make sure you subscribe, share this episode with your girls, and if you loved it leave a 5-star review and tell me what your biggest “plot twist” moment has been!
28 Oct 2025
#02 | From Too Much to Netflix-Worthy: How I Created My Life Plot Twist
Ever felt TOO MUCH for the world? I turned my biggest weakness into my superpower and created a Netflix-worthy life. Own your power, live like the main character, and attract the right people.
Ever felt like your big dreams, wild ideas, and unapologetic energy just don’t fit in?
Girl, I’ve been there. And in this episode, I’m spilling the tea on how I turned my biggest weakness - my TOO MUCHNESS - into my ultimate superpower.
I’ll take you on the journey of how I stopped hiding, started showing up as my FULL self, and created a life so exciting it feels like a Netflix series.
Expect juicy insights on:
How owning your “too muchness” can make you magnetic for the right people
The moment I realized fear of death was just a fear of not fully living
Why main character energy isn’t just a vibe - it’s a lifestyle
The step-by-step mindset shift that turned my life into a plot twist
How being unapologetically yourself transforms business, friendships, and dating
This episode is perfect if you’re ready to stop shrinking yourself, own your power, and live the life you’ve been dreaming about.
Connect with Me: Let’s get even more juicy and unapologetic together! Follow me on Instagram: @ownitmirjamnovy
Make sure you subscribe, share this episode with your girls, and if you loved it leave a 5-star review and tell me what your biggest “plot twist” moment has been!
10 Jun 2025
#01 | Welcome to Owning Who the F*ck You Are
Are you ready for your NEW ERA? Ready to feel more alive, more aligned, and more you than ever before?!
This trailer gives you a taste of what’s coming:
🔥 Raw personal stories
🧠 Mindset shifts
⚡ Power activations
💥 Big “holy shit, is this real?” moments
We’re talking unlearning, unbecoming, and unlocking the version of you who feels more alive, more aligned, and more powerful than ever.
If you’re ready to OWN who the f*ck you truly are and build a life that feels better than your vision board - hit play, hit subscribe and let’s get this party started!
Host of Owning Who the F*ck You Are?
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