Payment Received is a podcast for home-service business owners who want to build a better business, not just stay busy.
Hosted by Trade Rev Partners, each episode gets into what happens between generating an opportunity and actually getting paid: marketing, lead flow, sales, follow-up, operations, numbers, and the decisions that drive profitable growth.
Expect practical conversations with operators, industry experts, and people doing the work, without the hype, vanity metrics, or generic business advice.
Because leads don't pay the bills.
paymentreceivedpod.com (paymentreceivedpod.com)
Your Google Ads Data Disappears in Two Weeks, Save It Now
Google is folding Local Services Ads into the main Google Ads platform. Plumbing, HVAC, electrical, roofing, and pest control first. Pay-per-lead pricing stays, but your performance history doesn't carry over once your account converts, and you get about 14 days' notice. Export your data now.
Also this week: TracPipe, Jones Stephens, Bard, M&M Manufacturing, and Snappy all raised prices within three weeks of each other, stacking on the ~20% cost jump from January's EPA refrigerant rule. If your markups haven't moved since spring, you're quoting below true cost.
This week's move: export your LSA data, check the new Google Ads dashboard once converted, and compare your material invoices against a few months back.
Sources:
- Google Ads Help: https://support.google.com/google-ads/answer/17213585?hl=en (https://support.google.com/google-ads/answer/17213585?hl=en)
- Search Engine Roundtable: https://www.seroundtable.com/google-local-services-ads-transition-google-ads-41717.html (https://www.seroundtable.com/google-local-services-ads-transition-google-ads-41717.html)
- ACHR News: https://www.achrnews.com/articles/166624-hvac-price-increase-list-september-2026 (https://www.achrnews.com/articles/166624-hvac-price-increase-list-september-2026)
More at paymentreceivedpod.com (http://paymentreceivedpod.com)
1 Sept 2026
Listen Before You Invest In More Ad Dollars
The conversation delves into the concept of the 'ghost rate' and its impact on business performance. It explores the causes of the ghost rate and provides strategies to address and improve the response system. Additionally, it emphasizes the importance of establishing a solid foundation for effective communication with customers.
Takeaways
Understanding the concept of the 'ghost rate' and its impact on business performance.
Strategies to address and improve the response system to reduce the ghost rate.
Chapters
00:00 The Ghost Rate: Understanding the Gap
02:19 Defining the Ghost Rate
04:15 The Impact of the Ghost Rate
06:11 Causes of the Ghost Rate
08:40 Strategies to Address the Ghost Rate
12:33 Establishing a Solid Foundation
27 Aug 2026
PE Firms Consolidate Home Services
Private equity has made significant investments in the HVAC, plumbing, and electrical sectors, leading to a consolidation of services and a shift in the market dynamics. This has implications for local businesses, technicians, and business owners, who must adapt to the changing landscape and focus on preparation and discipline to thrive in the industry.
Takeaways
Private equity's investment is reshaping the trades industry
Local businesses must adapt to the changing market dynamics
Chapters
00:00 Private Equity in Trades
01:01 The Roll-Up Strategy
02:27 Consolidation of Services
03:26 Impact on Local Businesses
04:27 Acquisition of Technicians
05:25 Setting Exit Multiple
06:23 Advantage of Measurement
07:24 Quick Wins for Small Businesses
08:21 Preparation and Discipline
26 Aug 2026
HomePro Brief
The latest and greatest news for home service professionals, covering lead platforms, industry changes, private equity acquisitions, CRM and field tech updates, and best practices in operations.
Takeaways
Google is making changes to its pay-per-lead model and expanding LSA service categories.
Private equity firms are consolidating in home services, leading to tighter labor competition and pricing pressure.
Quick response time to customer inquiries leads to higher job retention and repeat business.
Chapters
00:00 Lead Platforms and Google Changes
03:20 Angie's Lead Volume and Private Equity Acquisitions
05:46 CRM and Field Tech Updates
09:34 Best Practices and Operations
13:08 Quick Wins and Takeaways
25 Aug 2026
Leads Don't Pay The Bills
The conversation delves into the critical aspects of lead tracking, the seven checkpoints for home service providers, understanding business leaks, effective lead tracking and management, communication and follow-up, ego, growth, and feedback, knowing your numbers and processes, fixing leaks in the business, and concludes with an assignment for the audience to implement.
Takeaways
Effective lead tracking is crucial for business success
Understanding and addressing business leaks is essential for growth and profitability
Chapters
00:00 The Importance of Tracking Leads
01:34 Seven Checkpoints for Home Service Providers
03:00 Understanding Business Leaks
03:58 Effective Lead Tracking and Management
06:25 Communication and Follow-Up
09:14 Ego, Growth, and Feedback
12:03 Knowing Your Numbers and Processes
14:51 Fixing Leaks in the Business
16:38 Assignment and Conclusion
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