Perpetual Traffic
Hosted by Ralph Burns · Tier 11
4.7from 880 ratings
- 749
- Episodes
- 244
- Transcribed
- 880
- Ratings
- Daily
- Cadence
- 2016
- First episode
- 1M
- YouTube views
About Perpetual Traffic
Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today. Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns. If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place. This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth. From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts. Get all the free episode resources at perpetualtraffic.com 13+ million downloads | 700+ episodes | Weekly since 2015
- Publisher
- Tier 11
- Category
- business · business · business
- Language
- en
- Explicit
- Yes
- First episode
- 7 Dec 2016
- Latest episode
- 13 Oct 2026
Latest episodes
244 of 749 episodes have a transcript.
13 Oct 2026TRANSCRIPT
If Your Sales Funnel Has a "Book a Call" Button...This Episode Is for You
6 Oct 2026TRANSCRIPT
The Unified Marketing Strategy Behind MyFitnessPal's 220 Million Users
29 Sept 2026TRANSCRIPT
Your Marketing Team Shouldn't Write Your Ads — Here's Who Should
Inside a recent episode
If Your Sales Funnel Has a "Book a Call" Button...This Episode Is for You
Published 13 Oct 2026 · Transcript excerpt
[…] You know, it's like, well, let's complement what's working. Let's put ads in here and there rather than just forcing stuff into meta. So, yeah, it seems to be going really well. And the offer, like we were talking about there, is a massive part of it, I would say, as well as that sales team being dialed in. Yeah. Yeah, absolutely. So a couple of different things, the price went up and you're right. It was about a three X increase, two to three X increase thereabouts. So more, more profit to play with, so to speak, to acquire more customers. And obviously the lead costs going down, like when you are selling more expensive stuff and your lead cost is decreasing, that's always a good thing because the margin that's in between there is going to drop right to the bottom line, which is very good from a business standpoint. […]
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See plansWho has been a guest on Perpetual Traffic
Names identified in recent episode analyses. Showing up to five guests.
- Thomas Mcnaught
- Jon Chang
- Ricardo Pouwels
- Kobi Topaz
- Ned MacPherson
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 1,366,491
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 4.7 / 5
- 765 ratings
- Spotify
- 4.7 / 5
- 115 ratings
Podcast Authority Score: 95 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 97
- Social presence
- 100
- YouTube
- 86
- Engagement
- 98
Contact Perpetual Traffic
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
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Questions about Perpetual Traffic
Who hosts Perpetual Traffic?
Ralph Burns host the show. Published by Tier 11.
How often do new episodes come out?
The show publishes daily, based on its RSS feed.
Does Perpetual Traffic take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
244 of 749 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
Host of Perpetual Traffic?
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