by Tier 11
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
Language
🇺🇲
Publishing Since
12/7/2016
Email Addresses
1 available
Phone Numbers
0 available
April 29, 2025
Ralph Burns interviews Nick Miller, Tier 11's Head of Traffic, who explains how the nCAC calculator helps optimize ad spend and avoid misleading metrics, offering listeners a tool for judging ad performance.
April 25, 2025
Ralph Burns and Lauren Petrullo analyze Meta's Advantage+ campaign changes, revealing how algorithmic shifts impact advertisers based on budget and approach in this interview.
April 22, 2025
Hosts Ralph Burns and Lauren Tagliaferro explore personal wellness strategies, including veganism, sleep optimization, and digital detoxes, revealing how these tactics improve sustainable business performance for agency founders.
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