- 116
- Episodes
- 68
- Transcribed
- 16
- Ratings
- Daily
- Cadence
- 2022
- First episode
- 28M
- YouTube views
About PING
PING is a podcast for people who want to look behind the scenes into the workings of the Internet. Each fortnight we will chat with people who have built and are improving the health of the Internet. The views expressed by the featured speakers are their own and do not necessarily reflect the views of APNIC.
- Publisher
- APNIC
- Category
- history · news · technology
- Language
- en
- Explicit
- No
- First episode
- 16 Feb 2022
- Latest episode
- 14 Oct 2026
Latest episodes
68 of 116 episodes have a transcript.

14 Oct 2026TRANSCRIPT
The [dismal] economics of AI

30 Sept 2026TRANSCRIPT
The October 2026 Root KSK roll

16 Sept 2026TRANSCRIPT
"Just say no" isn't as simple as you think
Inside a recent episode

The [dismal] economics of AI
Published 14 Oct 2026 · Transcript excerpt
[…] And, you know, that's where the money has gone. That's where it is. Now, search costs Google or similar functions to other folk. Ugh. a little under a third of a cent. I'm like, it's all proprietary and there's a lot of wild guessing, but it is fractions of a cent. Per transactional unit, per individual. Per search. All the world's advertising pays for transactions whose underlying cost is small fractions of a cent. But there is an awful lot of them. Well, that's why we take all the world's advertising. So now let's add AI. Now, Will it still cost a third of a cent to generate one of these AI answers? […]
Read the full transcript with a Pod Engine plan.
See plansWho has been a guest on PING
Names identified in recent episode analyses. Showing up to five guests.
- Geoff Huston
- Duane Wessels
- Willem Toorop
- Ilyas Rahimi
- Job Snijders
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 27,571,269
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 5.0 / 5
- 4 ratings
- Spotify
- 5.0 / 5
- 12 ratings
Podcast Authority Score: 83 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 96
- Social presence
- 0
- YouTube
- 93
- Engagement
- 85
Contact PING
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Shows with a similar audience
Questions about PING
How often do new episodes come out?
The show publishes daily, based on its RSS feed.
Does PING take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
68 of 116 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
Host of PING?
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