This is the podcast for anyone interested in video communication, video solutions, and how companies, organizations, and public authorities use video to reach out, engage, and make their operations more efficient.In this podcast, we’ll invite inspiring guests who work with video — both from the private and public sectors — to share their experiences and their journey with video. We’ll hear how they use video in practice, what challenges they’ve faced, and how they’ve managed to create real change through video.
The Future of Video Production: AI, Social Media & Strategy with Ida Sjöberg-Dahlgren (CEO of Mbrace)
In this episode of Video Talks, we sit down with Ida Sjöberg-Dahlgren, CEO of the Stockholm-based production company Mbrace. With a career spanning from Washington D.C. to leadership in Sweden, Ida shares a strategic snapshot of the audio and video industry today.
In this interview, we discuss:
The AI Revolution: Why AI is a powerful tool for creativity but hasn’t yet solved the “cheap, fast, and high quality” trilemma.
Social Media Shifts: How the transition from horizontal (1920×1080) to vertical formats is fundamentally changing framing and storytelling.
Client Management: The importance of “stripping away industry language” to avoid misunderstandings and deliver on business objectives.
Leadership & Growth: Ida’s personal journey into leadership and why personal development is crucial for leading creative teams.
Diversity in AV: Navigating a male-dominated industry and the tangible benefits of diverse teams in production.
Whether you are a video professional, a marketing lead, or a business owner, this conversation provides essential insights into staying relevant in a rapidly evolving market.
The post The Future of Video Production: AI, Social Media & Strategy with Ida Sjöberg-Dahlgren (CEO of Mbrace) (https://quickchannel.com/en/blog/the-future-of-video-production-ai-social-media-strategy-with-ida-sjoberg-dahlgren-ceo-of-embrace/) appeared first on Quickchannel (https://quickchannel.com/en/).
2 Feb 2026
The Death of the Funnel: Erik Modig on Attention, Storytelling and the Future of Video Marketing
In this episode of Video Talks, behavioural scientist and marketing researcher Erik Modig from the Stockholm School of Economics unpacks how audiences really process video communication today. He explains why most brands misuse the classic marketing funnel, why middle‑of‑funnel “education” content often fails, and how motivation and attention should shape everything from hooks to format and length. Erik shares practical guidance on balancing creativity with efficiency, what metrics actually matter, when video first makes sense for an organisation, and how AI will raise the quality bar rather than level the playing field.
The post The Death of the Funnel: Erik Modig on Attention, Storytelling and the Future of Video Marketing (https://quickchannel.com/en/blog/the-death-of-the-funnel-erik-modig-on-attention-storytelling-and-the-future-of-video-marketing/) appeared first on Quickchannel (https://quickchannel.com/en/).
8 Jan 2026
How PwC Sweden humanizes its brand with video
If you are looking for inspiration for your Employer Branding strategy or want to know how AI and “Live Shopping” could impact B2B, this episode is for you.
The post How PwC Sweden humanizes its brand with video (https://quickchannel.com/en/blog/how-pwc-sweden-humanizes-its-brand-with-video/) appeared first on Quickchannel (https://quickchannel.com/en/).
9 Dec 2025
The future of live video in the AI era | Niklas Hagen (Hive Streaming)
AI acts as a massive accelerator for productivity, but if your organization isn’t aligned, it will just move you in the wrong direction faster. In this episode of Video Talks, Carl sits down with Niklas Hagen, CEO of Hive Streaming, to discuss why live video is becoming more important—not less—in an AI-driven world.
The post The future of live video in the AI era | Niklas Hagen (Hive Streaming) (https://quickchannel.com/en/blog/the-future-of-live-video-in-the-ai-era-niklas-hagen-hive-streaming/) appeared first on Quickchannel (https://quickchannel.com/en/).
19 Nov 2025
Disrupting live broadcast productions with Staffan Westelius at HiStreamers
In this episode of Videotalks, Karl Wadmark sits down with Staffan, creator of Histreamers, to explore how automation, smart cameras, […]
The post Disrupting live broadcast productions with Staffan Westelius at HiStreamers (https://quickchannel.com/en/blog/disrupting-live-broadcast-productions-with-staffan-westelius-at-histreamers/) appeared first on Quickchannel (https://quickchannel.com/en/).
22 Oct 2025
Video storyteller in banking with Roy Christian Andersen at Handelsbanken Norway
On this podcast, Carl Wadmark, VP of Marketing, talks to video professionals as they share their personal stories, insights and […]
5 Dec 2022
Inbound Video Marketing: The Future of Business
Inbound Video Marketing: The Future of Business
10 Oct 2022
Inbound Marketing Strategy: The Key to Success
Inbound Marketing Strategy: The Key to Success
20 Sept 2022
What is Inbound Marketing?
What is Inbound Marketing? Webinar: https://play.quickchannel.com/play/2tb4yzs
4 Jul 2022
How to run a successful webinar
How to run a successful webinar with Quickchannel CEO Viktor Underwood and Strictly Speaking Confidence Coach Ken Neptune. VIDEO: https://play.quickchannel.com/play/f01wt8k
17 Jun 2022
Webinar about GDPR, Schrems II and Marketing
With GDPR, Schrems II, Marketing Consent & Data Protection, it's hard to keep up with them all. Do you agree? We will help you navigate through it all during the webinar and we will be joined by GDPR and Data Protection Expert, Johan Thörn. Agenda GDPR and Schrems II, what are they? Which are the most common misconceptions? When working with a vendor, what should you consider? How does this affect marketing consent? Is GDPR still relevant despite Brexit? Data protection Ownership of your data.
Link to the webinar: https://play.quickchannel.com/play/g9pxv73
10 Jun 2022
Hybrid workplace and events with Viktor Underwood and Sofia Fiske
Watch the webinar here: https://play.quickchannel.com/play/cv3xzff
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