by Megan Gersch
Megan Gersch shares her honest takes on the world of branding, website design, marketing, entrepreneurship, and everything in between. Discover how you can build a brand that's packed with personality, while simultaneously infusing it with the marketing strategy that you need for it to convert.
Language
🇺🇲
Publishing Since
6/27/2024
Email Addresses
0 available
Phone Numbers
0 available
August 14, 2024
<p>Do I need a website if I have social media? This is a question that I hear often in these internet streets. </p> <p><br></p> <p>In this podcast episode, discover why having both a strategic website and social media can be an asset to your business. We will cover:</p> <p><br></p> <ul> <ul> <li>How your website and social media work together within your overall marketing funnel.</li> <li>Why you should consider social media to be “rented space.”</li> <li>The story of how I lost my 72k follower Tiktok account overnight. </li> <li>How you have more control over your website when compared to social media.</li> <li>Why your website is your digital home on the internet.</li> <li>How having a website can boost your digital authority and scale your business.</li> <li>How your website can become a great marketing and lead generation tool for your business.</li> </ul> </ul> <p><br></p> <p>These are the backlink building tools that I recommend to get yourself some FREE PR for your business:</p> <p><a href="https://featured.com" target="_blank" rel="noopener noreferer">Featured.com</a></p> <p><a href="https://qwoted.com" target="_blank" rel="noopener noreferer">Qwoted.com</a></p> <p><br></p> <p>Enjoying the podcast? Make sure to hit subscribe so that you never miss an episode.</p> <p><br></p> <p><strong>ABOUT MEGAN GERSCH:</strong></p> <p>I have been in the design and marketing fields for nearly two decades, and have worked with some of the most well-known names in the entertainment industry (Netflix, Spaceland Presents, The Echo, Echoplex, Regent Theater, KCRW Radio, and Live Nation).</p> <p>I'm a highly skilled designer who also knows the marketing side of things - which is critical for any business that is trying to increase their revenue and brand awareness.</p> <p><br></p> <p><strong>DISCOVER YOUR BOLD BRAND PERSONA:</strong></p> <p>Comment "MAGIC" on my <a href="https://www.instagram.com/p/C8YJRaPPcza/">Instagram Reels</a> to shake the Magic 8 Ball and discover which BOLD Brand Persona you embody.</p> <p><br></p> <p>This will launch a quiz that you'll take entirely within the Instagram DMs - and you'll get free social media templates at the end that are specific to the persona that you got! </p> <p><br></p> <p><strong>CONNECT WITH MEGAN:</strong></p> <p><a href="https://megangersch.com/">Megan Gersch's Website</a></p> <p><a href="https://www.tiktok.com/@megan.gersch">Tiktok</a></p> <p><a href="https://www.instagram.com/megangersch">Instagram</a></p> <p><a href="https://www.threads.net/@megangersch">Threads</a></p> <p><a href="https://www.youtube.com/channel/UCiKaMtjOVEcu7Qkg3vdaXoA">Youtube</a></p> <p><a href="https://www.linkedin.com/in/megangersch/">Linkedin</a></p> <p><a href="https://www.facebook.com/megangerschdesign">Facebook</a></p>
August 1, 2024
<p>Curious about what the best website platform is for your creative business? These are the BEST (and worst) options in 2024, in my opinion! </p> <p><br></p> <p>Welcome back to the Radical Rebrand podcast - where we chat all things creative, branding, web design, & business. I’m your host - Megan Gersch.</p> <p><br></p> <p>If you have been enjoying the podcast so far - make sure to hit subscribe so that you never miss an episode. </p> <p><br></p> <p>I recently did a website review for a client where they were looking to rebuild their website and we got to chatting about what website platform would be best for them</p> <p><br></p> <p>Before making a website builder recommendation, I always ask my clients:</p> <ul> <li>What’s your main goal with your website?</li> <li>Will you be selling products or services? </li> <li>How tech savvy are you? How comfortable are you with going into the website back end to make edits your own?</li> </ul> <p><br></p> <p>I’m spilling the tea on which website builders I do NOT recommend using in your business…</p> <p><br></p> <p>As well as my top 4 choices for the best website builders, why I love them, and what you need to know to make the best selection for your specific business situation.</p> <p><br></p> <p><a href="https://youtu.be/NAmc55RgeyE" target="_blank" rel="noopener noreferer">Get a walkthrough of the Showit interface here.</a></p> <p> <a href="https://account.showit.co/r/megangersch" target="_blank" rel="noopener noreferer">Get ONE MONTH FREE of Showit here</a> (affiliate link)</p> <p><br></p> <p>Ready for your website glow-up? I’d love to help you! Check out some of my work at <a href="http://megangersch.com/work">megangersch.com/work</a> and if it feels like a good fit, reach out to me so we can get your project on the calendar! </p> <p><br></p> <p><br></p> <p><strong>ABOUT MEGAN GERSCH:</strong></p> <p>I have been in the design and marketing fields for nearly two decades, and have worked with some of the most well-known names in the entertainment industry (Netflix, Spaceland Presents, The Echo, Echoplex, Regent Theater, KCRW Radio, and Live Nation).</p> <p>I'm a highly skilled designer who also knows the marketing side of things - which is critical for any business that is trying to increase their revenue and brand awareness.</p> <p><br></p> <p><strong>DISCOVER YOUR BOLD BRAND PERSONA:</strong></p> <p>Comment "MAGIC" on my <a href="https://www.instagram.com/p/C8YJRaPPcza/">Instagram Reels</a> to shake the Magic 8 Ball and discover which BOLD Brand Persona you embody.</p> <p><br></p> <p>This will launch a quiz that you'll take entirely within the Instagram DMs - and you'll get free social media templates at the end that are specific to the persona that you got! </p> <p><br></p> <p><strong>CONNECT WITH MEGAN:</strong></p> <p><a href="https://megangersch.com/">Megan Gersch's Website</a></p> <p><a href="https://www.tiktok.com/@megan.gersch">Tiktok</a></p> <p><a href="https://www.instagram.com/megangersch">Instagram</a></p> <p><a href="https://www.threads.net/@megangersch">Threads</a></p> <p><a href="https://www.youtube.com/channel/UCiKaMtjOVEcu7Qkg3vdaXoA">Youtube</a></p> <p><a href="https://www.linkedin.com/in/megangersch/">Linkedin</a></p> <p><a href="https://www.facebook.com/megangerschdesign">Facebook</a></p>
July 24, 2024
<p>How can bold branding impact your revenue? </p> <p> In this episode of the Radical Rebrand Podcast, Megan Gersch dives into the essential strategies for building a bold brand that stands out in a crowded marketplace. </p> <p><br></p> <p>She challenges the conventional beige and minimal aesthetic that dominates the entrepreneur space and advocates for taking risks and going bold with your branding. </p> <p><br></p> <p>Megan shares actionable steps for understanding your target audience, defining your company's mission and values, and creating a unique visual identity. </p> <p><br></p> <p>She also emphasizes the importance of consistency across all touchpoints, from customer service to in-person events, to build a memorable and impactful brand.</p> <p><br></p> <p><strong>Challenge the Norm:</strong></p> <ul> <li>Avoid blending in with the beige, minimalistic branding trends.</li> <li>Take risks and embrace bold, unique design choices.</li> </ul> <p><br></p> <p><strong>Know, Like, and Trust Factor:</strong></p> <ul> <li>Understand that your audience needs to know, like, and trust your business before they will buy from you.</li> <li>Conduct research to get clear on your target client’s preferences and pain points.</li> </ul> <p><br></p> <p><strong>Competitor Analysis:</strong></p> <ul> <li>Analyze competitors’ social media and comment sections to understand what their audience likes, dislikes, or wishes for.</li> <li>Identify commonalities in your target audience to craft effective messaging.</li> </ul> <p><br></p> <p><strong>Define Your Mission and Values:</strong></p> <ul> <li>Get clear on your company’s mission and core values as they are critical to building a strong brand connection.</li> <li>Share your mission and values frequently with your audience.</li> </ul> <p><br></p> <p><strong>Visual Branding:</strong></p> <ul> <li>Evaluate competitors' visual elements (logos, websites, color palettes, fonts).</li> <li>Aim to do the opposite to stand out.</li> <li>Draw inspiration from outside your industry to create unique visuals.</li> </ul> <p><br></p> <p><strong>Building Trust:</strong></p> <ul> <li>Highlight your experience, awards, or unique approaches to build trust with your audience.</li> <li>Use these elements to define your unique magic and market positioning.</li> </ul> <p><br></p> <p><strong>Consistent Brand Touchpoints:</strong></p> <ul> <li>Ensure every interaction with clients (customer service, onboarding, emails, client gifts) reflects your brand.</li> <li>Use branding opportunities at in-person events (e.g., signature clothing items or accessories).</li> </ul> <p><br></p> <p><strong>Memorable Branding:</strong></p> <ul> <li>Utilize subtle, memorable brand elements (e.g., signature colors, symbols).</li> <li>Consistent implementation will position your brand as a distinctive choice in the market.<br></li> </ul> <p><strong>ABOUT MEGAN GERSCH:</strong></p> <p>I have been in the design and marketing fields for nearly two decades, and have worked with some of the most well-known names in the entertainment industry (Netflix, Spaceland Presents, The Echo, Echoplex, Regent Theater, KCRW Radio, and Live Nation).</p> <p>I'm a highly skilled designer who also knows the marketing side of things - which is critical for any business that is trying to increase their revenue and brand awareness.</p> <p><br></p> <p><strong>DISCOVER YOUR BOLD BRAND PERSONA:</strong></p> <p>Comment "MAGIC" on my <a href="https://www.instagram.com/p/C8YJRaPPcza/">Instagram Reels</a> to shake the Magic 8 Ball and discover which BOLD Brand Persona you embody.</p> <p><br></p> <p>This will launch a quiz that you'll take entirely within the Instagram DMs - and you'll get free social media templates at the end that are specific to the persona that you got! </p> <p><br></p> <p><strong>CONNECT WITH MEGAN:</strong></p> <p><a href="https://megangersch.com/">Megan Gersch's Website</a></p> <p><a href="https://www.tiktok.com/@megan.gersch">Tiktok</a></p> <p><a href="https://www.instagram.com/megangersch">Instagram</a></p> <p><a href="https://www.threads.net/@megangersch">Threads</a></p> <p><a href="https://www.youtube.com/channel/UCiKaMtjOVEcu7Qkg3vdaXoA">Youtube</a></p> <p><a href="https://www.linkedin.com/in/megangersch/">Linkedin</a></p> <p><a href="https://www.facebook.com/megangerschdesign">Facebook</a></p>
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at [email protected] for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.