A podcast for real estate agents and brokers created and hosted by Grant Clayton Founder/CEO of 1 Percent Lists where we discuss and debate different real estate models and current events.
Why Top Producers Are Moving to 1 Percent Lists (It's Not About the Fee)
Why would a top-producing agent join 1 Percent Lists? Lenders count files opened, title companies count deals in the pipeline, and great agents count one thing: listings. In this video I explain why the agents and offices joining us, from South Carolina to Little Rock, care about signs in the ground, not the fee per deal, and how listings bring in great buyers without paying for leads.
Thinking about a move? Comment JOIN or DM me. Always happy to chat, off the record.
Join our team: https://www.1percentlists.com/careers/join-us/
Open a franchise office: https://franchise.1percentlists.com
Learn more: https://1percentlists.com
#RealEstateAgent #RealEstateAgents #TopProducer #JoinOurTeam #RealEstateCareers #RealEstateBusiness
29 Apr 2026
Why the Average Family Can’t Afford the Average Home Anymore
The average family in many markets can no longer afford the average home. In places like St. Tammany Parish, the numbers are painting a concerning picture: rising home prices, stagnant incomes, limited inventory, and a system that continues pushing ownership further out of reach for everyday Americans.
We’ll talk about:
Why housing affordability is becoming a national crisis
The true cost of traditional real estate commissions
How current commission structures impact the average seller
Why the “American Dream” is slipping away for younger generations
What needs to change in real estate moving forward
Why agents who adapt now will win big in the future
If you’re a real estate agent, homeowner, investor, or someone concerned about where the market is headed, this is a conversation you need to hear.
The industry is changing whether people want to admit it or not.
The question is: are you adapting, or getting left behind?
6 Apr 2026
Are You Actually Making More Than a Discount Broker?
I hear this all the time...
“How do discount brokers even make money?”
So let’s actually break it down.
Because most agents are asking the wrong question.
They’re focused on splits, caps, and commission percentages…
When the real question is:
where are you actually going to make the most money?
In this episode, I walk through the math most agents avoid,
what you actually make per deal after splits, referrals, and lead costs…
and how that compares to a model built around listings instead of chasing buyers.
Here’s the part that gets interesting:
If you’re not doing at least 9 deals a year… there’s a good chance you’re making less than the average “discount” agent.
We also get into:
Why listings create more opportunities than buyers ever will
How one agent closed 125+ deals with zero lead spend and zero cold calling
And why most agents are stuck choosing brokerages based on the wrong criteria
At the end of the day, this isn’t about charging less.
It’s about building a model that actually produces more.
So before you make your next move this year…
ask yourself:
👉 Am I choosing based on splits…
or based on where I’ll actually win?
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