by Dr. Jerry Kennedy
The Rocket Chiropractic Marketing Podcast is the business and marketing podcast for chiropractors. Hosted by Dr. Jerry Kennedy, this podcast provides practical, common-sense, patient-centered tips that chiropractors can start using right away. Each episode covers essential topics like: - Patient retention and patient education - - Running a successful chiropractic practice - - Chiropractic websites and online presence - - SEO for chiropractors and Google visibility - - Online and offline chiropractic advertising - - Common chiropractor struggles and how to overcome them - So if you are a new chiropractor, a struggling chiropractor, or just a chiropractor looking for tips to grow, subscribe now. Get practical advice designed to help you decrease the stress around growing your practice, help you help more people, and help you start growing your income. The Rocket Chiropractic Marketing Podcast is a highly regarded resource for chiropractors looking to elevate their practices, attract more patients, and navigate the complexities of running a successful chiropractic business. The podcast combines practical advice, chiropractic insights, and actionable strategies to help chiropractors overcome challenges and achieve sustainable growth.
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🇺🇲
Publishing Since
6/1/2020
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April 30, 2025
<p>In this episode of the Rocket Chiro podcast, Jerry Kennedy dives into the crucial topic of how new patients initially contact chiropractors. Understanding this process can drastically influence your patient acquisition and retention. Jerry discusses the pros and cons of various contact methods, how these methods affect patient conversion rates, and what chiropractors should know to stay compliant with regulations.</p> <p><strong>Key Points:</strong></p> <ul> <li>Initial Patient Contact:</li> <li>Referrals and reputation establish trust before first contact.</li> <li>Cold contacts require quick and convenient responses to avoid losing potential patients.</li> </ul> <p><strong>Pros and Cons of Contact Methods:</strong></p> <p><strong>1. Phone:</strong></p> <ul> <li>Pros: Highly personal, immediate human connection.</li> <li>Cons: Many people, especially younger demographics, avoid phone calls.</li> </ul> <p><strong>2. Email:</strong></p> <ul> <li>Pros: Very easy, low anxiety for introverts.</li> <li>Cons: Low open rates, delayed responses, and potential ghosting due to reluctance to speak on the phone.</li> </ul> <p><strong>3. Texting:</strong></p> <ul> <li>Pros: High open rates (~90%), quick responses, balances convenience and speed.</li> <li>Cons: HIPAA compliance risks, requires secure software or explicit patient consent.</li> </ul> <p><strong>4. Online Scheduling:</strong></p> <ul> <li>Pros: High commitment level from patients, convenience.</li> <li>Cons: Potential additional costs, loss of schedule control for chiropractors.</li> </ul> <p><strong>5. Social Media (Direct Messaging):</strong></p> <ul> <li>Pros: Direct, convenient for socially active chiropractors, good for conversions.</li> <li>Cons: Significant HIPAA compliance concerns, difficult message management, risk of missing messages if not consistently active.</li> </ul> <p><strong>Best Practices Recommendations:</strong></p> <ul> <li>Phone: Maintain as an option with clear and concise voicemail messaging.</li> <li>Email: Discourage as primary contact for new patients due to inefficiency.</li> <li>Texting: Highly recommended if compliant; utilize secure software or explicit consent forms.</li> <li>Online Scheduling: Recommended if loss of schedule autonomy isn’t problematic; ensure simplicity and ease-of-use.</li> <li>Social Media: Effective for socially active chiropractors but manage privacy carefully; consider explicit patient acknowledgment of non-privacy.</li> </ul> <p><strong>Final Thoughts:</strong></p> <p>Jerry emphasizes the importance of quick and convenient communication methods that align with patient preferences while being mindful of compliance and privacy regulations. Chiropractors should continually evaluate their patient contact methods and ensure they offer accessible, reliable, and regulation-compliant options.</p> <p><strong>Resources</strong></p> <ul> <li>Business & marketing training for chiropractors: <a href= "https://rocketchiro.com/join">https://rocketchiro.com/join</a></li> <li>Free practice assessment: <a href= "https://rocketchiro.com/chiropractic-practice-assessment">https://rocketchiro.com/chiropractic-practice-assessment</a></li> <li>Best chiropractic websites: <a href= "https://rocketchiro.com/best-chiropractic-websites">https://rocketchiro.com/best-chiropractic-websites</a></li> <li>Google Ads Management for Chiropractors: <a href= "https://rocketchiro.com/google-ads-management-for-chiropractors">https://rocketchiro.com/google-ads-management-for-chiropractors</a></li> <li>Chiropractic SEO: <a href= "https://rocketchiro.com/chiropractic-seo">https://rocketchiro.com/chiropractic-seo</a></li> </ul> <p> </p>
April 23, 2025
<p>In this special 500th episode of the Rocket Chiro Podcast, Jerry Kennedy takes a break from the usual business and marketing strategies to talk about something deeper—gratitude.</p> <p>Jerry reflects on his journey from burned-out chiropractor to helping hundreds of chiropractors grow their practices through Rocket Chiro. He shares personal stories of struggle, burnout, unexpected career pivots, and why gratitude is essential—especially when chiropractic feels more like a nightmare than a dream.</p> <p>This episode is a candid, heartfelt reminder that while running a practice is tough, there are blessings everywhere—if you’re willing to look for them. Jerry discusses how focusing on service, acknowledging small wins, and reframing problems can help chiropractors stay grounded and thankful, even in the hardest times.</p> <p>Whether you’re just starting your practice or feeling stuck, this episode will encourage you to pause, reflect, and appreciate how far you’ve come.</p> <p><strong>Key Takeaways:</strong></p> <p>Celebrating 500 episodes of Rocket Chiro and the journey so far.<br /> Jerry’s personal story: From chiropractic burnout to building Rocket Chiro.<br /> Why gratitude is critical when you’re facing practice challenges.<br /> The “fire hydrant effect”—seeing blessings you’ve been ignoring.<br /> How helping others shifts your mindset and fosters gratitude.<br /> The dangers of hyper-focusing on problems and neglecting your wins.<br /> Why chiropractic, despite its challenges, is still an incredible profession.<br /> The importance of serving those closest to you before your followers.<br /> Practical tips for staying thankful as a chiropractor and business owner.<br /> A heartfelt thank you to listeners, clients, and supporters of Rocket Chiro.</p> <p><strong>Resources:</strong></p> <p>Business & marketing training for chiropractors: https://rocketchiro.com/join<br /> Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment<br /> Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites<br /> Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors<br /> Chiropractic SEO: https://rocketchiro.com/chiropractic-seo</p>
April 16, 2025
<p class="" data-start="441" data-end="566">In this episode of the Rocket Chiropractic Podcast, Jerry explores the question: Is social media worth it for chiropractors? The short answer is—it depends.</p> <p class="" data-start="568" data-end="883">You’ll hear a realistic breakdown of what social media can do for your practice, what it can’t do, and why not every chiropractor should treat it as a primary marketing tool. Jerry explains how to think about your time, your personality, and your goals when deciding how (or if) to use social platforms effectively.</p> <hr class="" data-start="885" data-end="888" /> <h3 class="" data-start="890" data-end="909">Topics Covered:</h3> <ul data-start="911" data-end="1582"> <li class="" data-start="911" data-end="970"> <p class="" data-start="913" data-end="970">Why there’s no one-size-fits-all approach to social media</p> </li> <li class="" data-start="971" data-end="1040"> <p class="" data-start="973" data-end="1040">The flawed assumption that every chiropractor has to be on social</p> </li> <li class="" data-start="1041" data-end="1099"> <p class="" data-start="1043" data-end="1099">What makes social media a potential time and money drain</p> </li> <li class="" data-start="1100" data-end="1175"> <p class="" data-start="1102" data-end="1175">Why interaction is the most important ingredient for social media success</p> </li> <li class="" data-start="1176" data-end="1253"> <p class="" data-start="1178" data-end="1253">The danger of outsourcing to companies that post generic, low-value content</p> </li> <li class="" data-start="1254" data-end="1324"> <p class="" data-start="1256" data-end="1324">When social media should be a supporting player, not the main driver</p> </li> <li class="" data-start="1325" data-end="1389"> <p class="" data-start="1327" data-end="1389">What actually works: unique content, conversation, consistency</p> </li> <li class="" data-start="1390" data-end="1521"> <p class="" data-start="1392" data-end="1521">Alternatives to social media for attracting new patients: SEO, referrals, Google Ads, content marketing, and community engagement</p> </li> <li class="" data-start="1522" data-end="1582"> <p class="" data-start="1524" data-end="1582">How to use social media strategically if you’re not all-in</p> </li> </ul> <hr class="" data-start="1584" data-end="1587" /> <h3 class="" data-start="1589" data-end="1607">Key Takeaways:</h3> <ul data-start="1609" data-end="2097"> <li class="" data-start="1609" data-end="1715"> <p class="" data-start="1611" data-end="1715">If you enjoy creating content and interacting online, social media can be a powerful tool—if done right.</p> </li> <li class="" data-start="1716" data-end="1846"> <p class="" data-start="1718" data-end="1846">If you dislike it or aren’t willing to do what it takes to succeed on social, you’re better off focusing your efforts elsewhere.</p> </li> <li class="" data-start="1847" data-end="1940"> <p class="" data-start="1849" data-end="1940">Maintaining basic social accounts with occasional, authentic updates is still a smart move.</p> </li> <li class="" data-start="1941" data-end="2013"> <p class="" data-start="1943" data-end="2013">Don’t waste money on generic social media management. It rarely works.</p> </li> <li class="" data-start="2014" data-end="2097"> <p class="" data-start="2016" data-end="2097">Focus on strategies that fit your skills, your schedule, and your practice goals.</p> </li> </ul> <hr class="" data-start="1584" data-end="1587" /> <p><strong>Mentioned in the Episode:</strong></p> <ul class="wp-block-list"> <li><a class="" href="https://rocketchiro.com/">Rocket Chiropractic Websites</a></li> <li><a title="" href= "https://rocketchiro.com/chiropractic-coaching/">Next Step Chiropractic Coaching Program</a></li> <li><a title="" href= "https://rocketchiro.com/contact/chiropractic-practice-assessment/"> Free Practice Assessment – Want Jerry to look at your site and SEO? Just ask.</a></li> </ul> <p><strong>If you found this episode helpful:</strong><br /> ✔️ Share it with another chiropractor<br /> ✔️ Subscribe so you don’t miss future episodes<br /> ✔️ Reach out to Rocket Chiro if you’re ready to improve your online presence</p>
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