by Deb Mukherjee
SaaS Content @ Scale is a weekly podcast for content marketers who are looking to scale their acquisition & retention campaigns with the help of content marketing. You get to listen to top SaaS marketers across the globe who are in the trenches, figuring out the best ways to execute content marketing. If you have any feedback, comments, or suggestions, feel free to drop an email on saascontentatscale@gmail.com. Happy scaling!
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Publishing Since
8/1/2020
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June 17, 2021
<p>A couple of weeks ago, I had the absolute pleasure of hosting Corey Haines on my podcast. A marketing enthusiast, Corey is the founder of Swipe Files, a website with a handpicked collection of content and courses that will help you win your marketing battles. </p> <p>A lot went down - right from the 5 mental models for SaaS content marketers to the types of emails that you should be sending and my personal favorite - content that gets users to take action!</p> <p>"One of the common misconceptions, something that I don't like about the funnel approach is that usually you sort of break it out between content types of mediums. Your blog posts are top of the funnel, your case studies are middle of the funnel, your demo calls or webinars are bottom of the funnel. That's not really what's going on! Your webinars could be top of the funnel, case studies could be top of the funnel and your blog posts could be bottom of the funnel." - Corey Haines on this podcast</p> <p><strong>Rapid Fire</strong></p> <ul> <li>Favorite Podcast: <a href="https://thehustle.co/my-first-million-podcast/">My 1st Million</a></li> <li>The book that made an impact: <a href="https://www.amazon.com/Ruthless-Elimination-Hurry-Emotionally-Spiritually/dp/0525653090">The Ruthless Elimination of Hurry</a></li> <li>What would you do with $1000: <a href="https://ads.twitter.com/">Try out Twitter Ads</a> </li> </ul> <p><strong>Links</strong></p> <ul> <li><a href="https://twitter.com/coreyhainesco">Corey Haines on Twitter</a></li> <li><a href="https://twitter.com/debgotwired">Deb on Twitter</a></li> <li><a href="https://www.swipefiles.com/">Swipefiles</a></li> </ul>
November 28, 2020
<p>In this episode, I talk to Julia Heesen, head of marketing at Predictable Revenue, a company that helps SaaS organizations grow with outbound sales development. </p> <p><br></p> <p><strong>Here's the TLDR of the episode:</strong></p> <p>>> The nitty-gritty of hosting a virtual conference</p> <p>>> Things you should do to make the conference engaging</p> <p>>> Why create a community (or leverage the one you have) to make the conference a success</p> <p>>> How to repurpose the conference talks using the Gary Vee model for repurposing content</p> <p><br></p> <p><strong>Resources mentioned in the episode:</strong></p> <p><a href="https://predictablerevenue.com/">Predictable Revenue</a></p> <p><a href="https://heysummit.com/">HeySummit</a></p> <p><a href="https://lempod.com/en/home">Lempod</a></p> <p><a href="https://www.amazon.com/Creativity-Inc-Overcoming-Unseen-Inspiration-ebook/dp/B00FUZQYBO/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=">Creativity Inc</a></p> <p><a href="https://www.linkedin.com/in/julia-heesen/">Julia on LinkedIn</a></p> <p><a href="https://www.linkedin.com/in/debgotwired/">Deb on LinkedIn</a></p> <p><a href="https://twitter.com/debgotwired">Deb on Twitter</a></p> <p><strong>PROMO</strong>: Running an e-commerce store? Sign-up for <a href="https://www.delightchat.com">DelightChat</a> to take your customer service to the next level! </p>
October 30, 2020
<p>In this episode, I talk to <a href="https://www.linkedin.com/in/oliverkenyon/">Oliver Kenyon</a>, Co-founder & CEO of Landing Page Guys, an agency that specializes in creating successful landing pages that skyrocket your sales. He has founded several companies in the online space, one of which was acquired by Neil Patel’s investment firm in a 7 figure exit and is the biggest affiliate marketing community online: AffiliateFix.com.</p> <p><br></p> <p><strong>Here's the TLDR of what we talked about in this episode: </strong></p> <p>>> Basic differences between a SaaS & an e-commerce landing page</p> <p>>> "Features tell, benefits sell"</p> <p>>> The art of crafting the perfect landing page using the AIDA principle</p> <p>>> How you should write a proper CTA (button)</p> <p>>> Does design affect your page's conversion rate?</p> <p>>> How to A/B test your page the right way</p> <p><br></p> <p><strong>Resources mentioned in the episode:</strong></p> <p><a href="https://www.landingpageguys.com/">Landing Page Guys</a></p> <p><a href="https://www.linkedin.com/in/oliverkenyon/">Oliver on LinkedIn</a></p> <p><a href="https://www.amazon.com/Key-Person-Influence-Revised-Five-Step/dp/178133109X/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=">Key Person of Influence by Daniel Priestley</a></p> <p><a href="https://vwo.com/">VWO - A/B Test Landing Pages</a></p> <p><a href="https://twitter.com/debgotwired">Deb on Twitter</a></p>
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SaaS Content @ Scale is a weekly podcast for content marketers who are looking to scale their acquisition & retention campaigns with the help of content marketing. You get to listen to top SaaS marketers across the globe who are in the trenches, figuring out the best ways to execute content marketing.
If you have any feedback, comments, or suggestions, feel free to drop an email on saascontentatscale@gmail.com.
Happy scaling!
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