Growing A SaaS Marketing Team From 3 To 25 In 3 Years | Edward Ford, Demand Generation Director at SuperMetrics
In this episode of SaaS Crunch, we learn how SuperMetrics have grown its marketing team from 3 to 25 in 3 years. We dive deep into the detail, including questions like: What's different between the marketing director & demand gen director role What success metrics do you monitor closely (excluding marketing attributed revenue)If you had 100K more a month, how would you allocate it?If you only have 5K PM to spend, would your answer be different?What’s something everybody in your...
21 Mar 2022
How This SaaS Brand Spends their $123M In Series C | Liam Bartholomew, Global Head of Demand Generation at Cognism
In this episode, we talk with Liam Bartholomew, the Global Head of Demand Generation at Cognism. We run ask and discuss the following: What's the role of the Head of Demand Gen? What success metrics do you monitor closely (excluding marketing attributed revenue)? Favourite ad platform for B2B SaaS? If you had 100K more a month, how would you allocate it? What's been the biggest challenge in your role so far? What does an ideal marketing team structure look like? What ideas/strate...
8 Feb 2022
What 79 Client Pitches Taught Us About B2B Marketing
In this episode, we reflect on all the pitches we had in 2021. With over 79 conversations with businesses about their marketing, several trends emerged. Digital marketers are spread too thinUnclear direction leads to shot-term / reactive marketingMarketing budgets don't marry up to sales team size/demand Direct attribution leads to lousy marketing practicesWe also cover the top things we've learned about marketing and sales from managing this process.
17 Jan 2022
B2B Myths Started By B2C Marketers
In this episode of IMNs, we look at the main B2B myths stated by B2C marketers. As the majority of information you find on the internet is written by B2C marketers, naturally, this means B2B marketers take B2C advice and apply it to selling enterprise products or services. The main myths we've come across and discuss in today's podcast are: - LinkedIn Ads are expensive - People Don't Use Bing - CRO primarily happens on-page - Reporting by channel is a good way of reporting - High prod...
8 Dec 2021
Use LinkedIn Ads To Supercharge your SEO Strategy
In this episode, we run through 5 key challenges B2B businesses face with SEO, and how LinkedIn Ads is the solution, we cover: Limited Search Volume (Low Lead Numbers)SERP / Brand Differentiation (Click Through / Engagement Rate)Long Buying Cycles (Sales Conversion Rate)Converting To Revenue (Sales Conversion Rate)Building Quality B2B Backlinks
30 Nov 2021
The 7 Biggest LinkedIn Ads Mistakes That Kill Revenue
19 Nov 2021
8 Lesser Known Google Ad Mistakes in B2B
In this episode, we look at common mistakes B2B Marketers make in Google Ads, including: - How overspending can kill account performance - First touchpoint attribution reports don't help make informed decisions - Feedback Loops usually end with account data, not CRM data - PPC doesn't stop with Google Ads - Data-led landing Pages are a must for paid search - Competitor bidding is pretty much pointless - Use the data to inform & expedite your SEO Strategy
15 Oct 2021
The Dream 12-Month B2B Marketing Plan
This episode walks through exactly what tactics we would implement as a B2B Marketer if we had full autonomy over the marketing budget.
3 Feb 2020
How to use PPC to Supercharge your SEO Campaign
31 Jan 2020
Google Trivia: 10 Things You Probably Didn't know about Google
24 Jan 2020
SEO Agency Versus Inhouse SEO Team - Pros & Cons
In this episode of Search Engine Sessions (SES) the team discuss the pros and cons of using an SEO Agency vs. Hiring Inhouse.
2 Dec 2019
B2B SEO: Why You Should Be Excited
27 Nov 2019
How to Build Backlinks In Your Sleep (For Real)
26 Nov 2019
SEO Tools: An In-house Marketers Guide
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