The go-to podcast for SaaS & B2B marketers for actionable digital marketing tips to take their business to the next level!
Podcast Overview
The go-to podcast for SaaS & B2B marketers for actionable digital marketing tips to take their business to the next level!
Language
🇺🇲
Publishing Since
11/26/2019
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Recent Episodes
May 3, 2022
The B2B Buying Model For Ambitious SaaS Brands
April 12, 2022
Growing A SaaS Marketing Team From 3 To 25 In 3 Years | Edward Ford, Demand Generation Director at SuperMetrics
In this episode of SaaS Crunch, we learn how SuperMetrics have grown its marketing team from 3 to 25 in 3 years. We dive deep into the detail, including questions like: What's different between the marketing director & demand gen director role What success metrics do you monitor closely (excluding marketing attributed revenue)If you had 100K more a month, how would you allocate it?If you only have 5K PM to spend, would your answer be different?What’s something everybody in your...
March 21, 2022
How This SaaS Brand Spends their $123M In Series C | Liam Bartholomew, Global Head of Demand Generation at Cognism
In this episode, we talk with Liam Bartholomew, the Global Head of Demand Generation at Cognism. We run ask and discuss the following: What's the role of the Head of Demand Gen? What success metrics do you monitor closely (excluding marketing attributed revenue)? Favourite ad platform for B2B SaaS? If you had 100K more a month, how would you allocate it? What's been the biggest challenge in your role so far? What does an ideal marketing team structure look like? What ideas/strate...
15 total episodes available
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Frequently asked questions
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