by Nicole Higgins
<p>Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry.<br><br>This podcast includes tips, tactics and conversations that you can learn from and implement into your own business, from start up entrepreneurs that have just launched to multi million pound businesses. With tips from experts and how to’s to help your business grow to enable you to live the life you crave. From side hustle to stock market and everything in between.<br><br>Start listening and subscribe now</p>
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🇺🇲
Publishing Since
7/28/2021
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April 24, 2025
<p><strong>Join us as Imogen shares her journey from interior designer to creative business owner, revealing why she chose to make wholesale and trade shows a new focus, the realities of prepping for her debut trade show at Top Drawer, a UK trade show and the practical lessons she learned along the way. </strong></p> <p><strong>Whether you’re considering your first trade show or just love hearing honest accounts of building a business, this episode is packed with actionable tips, candid moments, and encouragement for anyone ready to take the next step in scaling their product business </strong></p> <p><strong>Imogen shares </strong></p> <ul> <li><strong>Why she chose Top Drawer as her first trade show </strong></li> <li><strong>How she prepared and what she would have done differently </strong></li> <li><strong>The show itself, including Logistics & Costs.</strong></li> <li><strong> </strong><strong>What worked for her during the show and how she attracted visitors to her stand</strong></li> <li><strong> </strong><strong>After the show and how to maximise the experience </strong></li> <li><strong>The Unexpected Challenges. </strong></li> </ul> <p><strong>Guest Imogen Partridge -</strong></p> <p>Imogen Partridge is a bespoke illustrator who took the leap into expanding her creative business after leaving her job last year. When illness forced her to pause, Imogen came to realize just how much her work depended on her personal involvement. Wanting to make her business more scalable and sustainable, she explored new avenues such as wholesale, a step she hesitated over for months. Inspired by seeing others succeed at trade shows, Imogen finally pushed herself to try by booking a stand at Top Drawer, believing that setting a deadline would give her the motivation to make it happen. Her journey is one of creativity, courage, and learning to balance personal artistry with new opportunities for growth.</p> <p>https://www.topdrawer.co.uk/</p> <p><strong> https://imogenpartridge.com/</strong></p> <p><a href="https://www.instagram.com/imogen.partridge/"><strong>https://www.instagram.com/imogen.partridge/</strong></a></p> <p><a href="https://imogenpartridge.com/learnings-from-my-first-trade-show/"><strong>https://imogenpartridge.com/learnings-from-my-first-trade-show/</strong></a></p> <p><br><br></p> <p><strong>Host Nicole Higgins </strong></p> <p><strong>The Buyer and retail coach </strong></p> <p><strong>Nicole Higgins Links </strong></p> <p><a href="https://www.instagram.com/thebuyerandretailcoach/"><strong>https://www.instagram.com/thebuyerandretailcoach/</strong></a></p> <p><a href="https://www.linkedin.com/in/nicolehigginsuk/"><strong>https://www.linkedin.com/in/nicolehigginsuk/</strong></a></p> <p> </p> <p><a href="https://thebuyerandretailcoach.com/"><strong>https://thebuyerandretailcoach.com/</strong></a></p> <p><a href="https://thebuyerandretailcoach.com/newsletter-sign-up/"><strong>https://thebuyerandretailcoach.com/newsletter-sign-up/</strong></a></p> <p> </p> <p><a href="https://thebuyerandretailcoach.com/free-discovery-call/"><strong>https://thebuyerandretailcoach.com/free-discovery-call/</strong></a></p> <p><a href="https://thebuyerandretailcoach.com/blog/"><strong>https://thebuyerandretailcoach.com/blog/</strong></a></p> <p><br><br></p> <p>Sponsor </p> <p>Neon Digital Clicks </p> <p>Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.</p> <p> </p> <p>Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.</p> <p> </p> <p>Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. </p> <p> </p> <p>At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.</p> <p> </p> <p>If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.</p> <p><a href="https://runwaytoresults.com/">https://runwaytoresults.com/</a></p> <p>https://neondigitalclicks.co.uk/</p> <p> </p>
April 22, 2025
<p>This episode is packed with practical advice for founders and brand owners looking to start or scale their product-based businesses—especially those considering India for production. </p> <p>You’ll learn about the best product categories to source from India, key cultural and communication considerations, pitfalls to avoid, and how on-the-ground trips can transform your sourcing journey.</p> <p>Key Topics & Takeaways</p> <ol> <li>Why Source from India?</li> <li>Finding the Right Suppliers</li> <li>Navigating Challenges</li> <li>Cultural & Communication Insights</li> </ol> <p><strong>About the Guest </strong><strong>Sara Collins </strong></p> <p>Ethical production consultant </p> <p>With over 10 years of experience in developing and manufacturing products ethically, Sara is now on a mission to help independent brands feel confident in their own ethical manufacturing journeys.</p> <p>Over the years, Sara has worked one-to-one with certified Fairtrade manufacturers around the world and has successfully brought numerous sustainable fashion, jewellery, and homeware products to the European market.</p> <p>Sara offers help, advice, and support to independent business owners seeking to partner with social enterprises and local initiatives.</p> <p>links </p> <p>India sourcing trip waitlist </p> <p> <a href="https://mailchi.mp/f45756a30eb6/india-wait-list">https://mailchi.mp/f45756a30eb6/india-wait-list</a></p> <p><a href="https://www.instagram.com/saracollins.uk/">https://www.instagram.com/saracollins.uk/</a></p> <p>https://www.sarahelencollins.com/</p> <p>About the Host </p> <p><strong>The Buyer and retail coach </strong></p> <p><strong>Nicole Higgins Links </strong></p> <p><a href="https://www.instagram.com/thebuyerandretailcoach/"><strong>https://www.instagram.com/thebuyerandretailcoach/</strong></a></p> <p><a href="https://www.linkedin.com/in/nicolehigginsuk/"><strong>https://www.linkedin.com/in/nicolehigginsuk/</strong></a></p> <p> </p> <p><a href="https://thebuyerandretailcoach.com/"><strong>https://thebuyerandretailcoach.com/</strong></a></p> <p><a href="https://thebuyerandretailcoach.com/newsletter-sign-up/"><strong>https://thebuyerandretailcoach.com/newsletter-sign-up/</strong></a></p> <p> </p> <p><a href="https://thebuyerandretailcoach.com/free-discovery-call/"><strong>https://thebuyerandretailcoach.com/free-discovery-call/</strong></a></p> <p><a href="https://thebuyerandretailcoach.com/blog/"><strong>https://thebuyerandretailcoach.com/blog/</strong></a></p> <p>About the Sponsor </p> <p>Neon Digital Clicks </p> <p>Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.</p> <p> </p> <p>Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.</p> <p> </p> <p>Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. </p> <p> </p> <p>At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.</p> <p> </p> <p>If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.</p> <p><a href="https://runwaytoresults.com/">https://runwaytoresults.com/</a></p> <p>https://neondigitalclicks.co.uk/</p> <p><br><br></p>
April 3, 2025
<p>Nicole and Deryane delve into the reality of competing in a discount-driven market, strategies for driving sales, and the importance of focusing on exceptional customer service. For those considering starting a brick-and-mortar or e-commerce business, Deryane’s advice is invaluable.</p> <p> </p> <p>Deryane shares her entrepreneurial journey, from her early days in retail to establishing a successful multi-brand boutique.</p> <p>Episode Highlights:</p> <ul> <li aria-level="1">Challenges and Triumphs: Discover the hurdles Deryane faced in securing funding and premises, and how she overcame misogyny in the early days of her venture.</li> <li aria-level="1">Business Evolution: Insights into how The Dressing Room has evolved with changing customer demands and the impact of offering a mix of affordable to aspirational brands.</li> <li aria-level="1">Cybercrime Ordeal: Deryane opens up about a significant challenge their online business faced due to a cyber attack and how they are navigating this setback.</li> <li aria-level="1">Customer Connection: Learn about the innovative ways Deryane maintains strong connections with customers through personalized services and events.</li> <li aria-level="1">Navigating discount culture: The prevalence of discount culture and events like Black Friday have reshaped the retail calendar. Deryane considers these challenges in her strategic planning, focusing on enhancing the in-store experience to counteract the pressure of discounting. By organizing events and collaborations,</li> </ul> <p><strong>Shop at the dressing room </strong></p> <p><a href="https://www.the-dressingroom.com/"><strong>https://www.the-dressingroom.com/</strong></a></p> <p> </p> <p><strong>Follow </strong></p> <p><a href="https://www.instagram.com/thedressingroomsocial/"><strong>https://www.instagram.com/thedressingroomsocial/</strong></a></p> <p> </p> <p><strong>Follow Deryane </strong></p> <p><a href="https://www.instagram.com/deryanetadd/"><strong>https://www.instagram.com/deryanetadd/</strong></a></p> <p><br><br></p> <p><strong>Host Nicole Higgins </strong></p> <p><strong>The Buyer and retail coach </strong></p> <p><strong>Nicole Higgins Links </strong></p> <p><a href="https://www.instagram.com/thebuyerandretailcoach/"><strong>https://www.instagram.com/thebuyerandretailcoach/</strong></a></p> <p><a href="https://www.linkedin.com/in/nicolehigginsuk/"><strong>https://www.linkedin.com/in/nicolehigginsuk/</strong></a></p> <p><a href="https://thebuyerandretailcoach.com/"><strong>https://thebuyerandretailcoach.com/</strong></a></p> <p><a href="https://thebuyerandretailcoach.com/newsletter-sign-up/"><strong>https://thebuyerandretailcoach.com/newsletter-sign-up/</strong></a></p> <p><a href="https://thebuyerandretailcoach.com/free-discovery-call/"><strong>https://thebuyerandretailcoach.com/free-discovery-call/</strong></a></p> <p><a href="https://thebuyerandretailcoach.com/blog/"><strong>https://thebuyerandretailcoach.com/blog/</strong></a></p> <p> </p> <p>Sponsor </p> <p>Neon Digital Clicks </p> <p>Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.</p> <p> </p> <p>Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.</p> <p> </p> <p>Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. </p> <p> </p> <p>At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.</p> <p> </p> <p>If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck.</p> <p><a href="https://runwaytoresults.com/">https://runwaytoresults.com/</a></p> <p>https://neondigitalclicks.co.uk/</p> <p> </p>
Holly Tucker MBE
Jojo Barr, Pollyanna Wilkinson
Elizabeth Day and Sony Music Entertainment
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Fearne Cotton
DOAC
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