Stop Waffling, Start Selling - the seasonal podcast in which we dive deep into the world of persuasive storytelling, effective sales techniques, and practical strategies to help you grow your business.
Ditch the 10K Month Hype: Create Freedom with Human Design Instead With Guest - Kerstin Grünling
In this episode of Stop Waffling, Start Selling, we open the door to Human Design, not as something abstract or overly spiritual, but as a practical way to understand how you work, sell, and build a business that fits you. I’m joined by Kerstin Grünling, Human Design mentor, Splenic Projector, and award-winning personal brand photographer. Kerstin has a rare ability to see people with clarity, not just who they are now, but who they are becoming, and translate that into how their business nee...
30 Apr 2026
Doing Business Your Way: Strategy, Systems & Self‑Trust with Shelly Shulman
I’m joined by Shelly Shulman, someone I would genuinely describe as a unicorn in the online business space. Shelly brings together strategy, systems, and mindset in a way that actually works in real life. Not just when everything is going well, but when life happens, energy dips, or things don’t go to plan. Her work is about building the backbone of your business. The structure that holds everything together so you’re not relying on constant hustle, adrenaline, or being “on” all the time. In ...
16 Apr 2026
Last-Resort Hypnotherapy: Why Change Doesn’t Need 20 Years With Guest Paul Wilson
In this episode of Stop Waffling, Start Selling, Sandra is joined by hypnotherapist and behavioural change specialist Paul Wilson to unpack why so many people feel stuck and what actually creates change. Paul shares his approach to helping people break patterns quickly by reconnecting with their own internal resources, rather than relying on long-term coping strategies. Sandra brings a personal lens, sharing how his direct, honest style helped her navigate burnout, relationship challenges, an...
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