by Sell Global
Join Sebastian Hargreaves and Hamish Conway from Sell Global, an Amazon Specialist Marketing Agency in Australia, as they share the most up-to-date Amazon Ads insights and tactics to help you profitably grow on Amazon in Australia and the USA. As an Amazon Ads Advanced partner and Australia’s number one ads management agency, you’ll get a new perspective on what is working now, what isn’t, and where Amazon Ads is heading next.
Language
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Publishing Since
8/1/2024
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June 15, 2026
Prime Day can generate weeks or even months worth of sales in just a few days, but only if your advertising strategy is ready. In Part 2 of our Prime Day series, Hamish Conway and Sebastian Hargreaves dive into the Amazon Ads playbook behind some of the biggest shopping events of the year. Learn the costly mistakes brands make, how customer behaviour shifts throughout the event, when to increase (or decrease) your ad spend, and the strategies that can help maximise both sales and profitability. If you want to make the most of Prime Day without wasting ad spend, this episode is for you. If you haven’t already, be sure to listen to Part 1 first, where we cover Prime Day preparation, deal strategy, inventory planning and the foundations that set your event up for success. Listen to Part 1 here: gosellglobal.com/knowledge/podcast/
June 1, 2026
Prime Day can be one of the biggest revenue opportunities on Amazon or one of the fastest ways to destroy margin if you get it wrong. In this episode, Hamish Conway and Sebastian Hargreaves break down the three critical phases of Prime Day preparation, including how to analyse historical performance, identify which products are worth promoting, and avoid costly mistakes around inventory, profitability and customer acquisition. They also discuss how leading Amazon brands use customer lifetime value, repeat purchase behaviour and Amazon Marketing Cloud insights to make smarter decisions before major deal events. If you’re selling on Amazon and planning for Prime Day 2026, this episode is packed with practical strategies to help maximise growth while protecting profitability. Plus, this is just Part 1 of the series in the next episode, Hamish and Seb dive into Prime Day advertising strategies, campaign timing, budget allocation and how to measure success before, during and after the event.
May 18, 2026
$100M+ in Amazon ad spend, managed. Ten years on Amazon. One simple shift changes how every Amazon account scales. Sebastian Hargreaves walked brands through it at Retail Fest 2026 on the Gold Coast. Seb walks through how to calculate target ACoS from contribution margin, how to set the right bid, and how to diagnose a sales drop properly. It’s always one of three things. Live Q&A on SKU prioritisation, the highest-ROI PDP lever, gateway ASINs and lifetime value, why new product launches on Amazon lag two years, and how Rufus is changing Amazon search. Foundations. Conversion. Traffic. In that order. Download Slides Here : https://gosellglobal.com/wp-content/uploads/2026/05/Retail-Fest-2026-Amazon-Ads-Session.pdf Sell Global manages $100M+ in Amazon ad spend across local and global brands. Find out more at gosellglobal.com. Book an ads Audit with Seb: calendly.com/sebastianhargreaves/30min Sell Global manages $100M+ in Amazon ad spend across local and global brands. Find out more at gosellglobal.com. Book a call to discuss your FREE Amazon Ads Audit ＞＞ Book a call here https://calendly.com/sebastianhargreaves/30min Amazon Vendor Live Events - every other month in Sydney and Melbourne, we bring together vendor sellers on Amazon AU. Register your interest here ＞＞ https://gosellglobal.com/amazon-vendor-mastermind-meetup-event-ce/
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Join Sebastian Hargreaves and Hamish Conway from Sell Global, an Amazon Specialist Marketing Agency in Australia, as they share the most up-to-date Amazon Ads insights and tactics to help you profitably grow on Amazon in Australia and the USA.
As an Amazon Ads Advanced partner and Australia’s number one ads management agency, you’ll get a new perspective on what is working now, what isn’t, and where Amazon Ads is heading next.
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