Welcome to the podcast where law meets business growth. Hosted by Hugo E. Gomez, Founder of Abogados Now, each episode features unfiltered conversations with top attorneys, paralegals, consultants, and marketing pros who are rewriting the rules of legal practice.
From AI tools that actually work, to building referral networks, to cracking Hispanic marketing—the guests bring insider strategies you won’t hear anywhere else.
If you’re a lawyer who wants more cases, smarter systems, and a competitive edge in today’s market, this is your playbook.
Why Being the Face of Your Firm Is Making It Unsellable — And the 3 Moves That Fix It
You want to sell your firm one day for real money — eight figures, maybe more. But right now, you are the firm. Your face is on every billboard, your voice is in every ad, and your name is the one clients call. That doesn't make you valuable to a buyer. It makes you unsellable. In this video, Abogados Now senior growth specialist Daisy Lopez breaks down the key person risk discount, what PE buyers actually want to see, and the three moves that turn a founder-dependent firm into a machine wort...
29 Sept 2026
How Law Firms Actually Show Up in ChatGPT (It's Not What Anyone Is Telling You)
Every firm is chasing the same thing — rewriting their website copy to rank in AI answers. But the real lever isn't on your site at all. It's off your site and it's old school. Backlinks and what other sites say about you — that's what actually makes AI systems name you. In this video, Abogados Now senior growth specialist Daisy Lopez breaks down how AI engines actually decide who to recommend, why digital PR is now your most defensible SEO strategy, and why your competitors are still playing...
28 Sept 2026
Why Your Hispanic Marketing Isn't Working — The Segmentation Mistake Most Law Firms Make
Most law firms marketing to Hispanics treat them as one audience — one language, one campaign, one message. In reality, two factors determine how someone wants to be reached: how many generations their family has been in the US and where their family actually comes from. Get either one wrong and your Spanish-language budget doesn't land, no matter how much you spend. In this video, Abogados Now senior growth specialist Daisy Lopez breaks down the two-layer segmentation framework that separate...
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