August 7, 2026
The Game of AI: A View from the East - Part 3
<p>Here’s what pulls. Here’s where the gravity is.</p><p><strong>Priority 2: The Commoditisation of Intelligence — And Why It’s the Deepest Thread</strong></p><p>The financial circularity I just walked through — the Nvidia concentration, the startup valuations, the private credit shadow, the energy trap, the index feedback — all of it is structure. It’s the plumbing. And plumbing matters. But plumbing doesn’t tell you why the water stops flowing. The water stops flowing because of what happens at the tap. And the tap is <strong>the price of intelligence</strong>.</p><p>That’s where the gravity is. Not in the balance sheets. In the unit economics of cognition. Because if the cost of a unit of useful intelligence — a classification, a summary, a code generation, a diagnostic suggestion, a legal brief, a translation — drops by 90% over three years, then every financial projection built on the assumption of premium-priced intelligence is wrong. Not slightly wrong. Structurally wrong. The entire capex justification inverts.</p><p>And I think that’s what’s happening. Not as a forecast. As an observable trajectory. Let me walk through the mechanics.</p><p><strong>The Cost Curve Is Bending, and It’s Bending Fast</strong></p><p>Three things are happening simultaneously, and their interaction is what makes this different from a normal competitive cycle:</p><p><strong>Training costs are collapsing.</strong> The DeepSeek R1 moment in early 2025 was the visible inflection point, but the underlying techniques — mixture-of-experts architectures, multi-token prediction, better data curation, more efficient attention mechanisms, reinforcement learning on smaller but higher-quality datasets — are published, replicable, and compounding. The cost to train a model that performs at, say, 90% of the frontier on standard benchmarks has dropped by roughly an order of magnitude every 12-18 months. Not 10%. An order of magnitude. And the techniques that drove that reduction are not proprietary. They’re in papers. They’re in open-source codebases. They’re in the training recipes that any competent lab can replicate.</p><p>The Western labs spent $500M-$1B+ training their frontier models. The Eastern labs are producing competitive models for $5-20M. That’s not a 20% cost advantage. That’s a <strong>50-100x cost advantage</strong>. And it’s not because they’re cutting corners. It’s because they innovated on efficiency — on getting more intelligence per FLOP, per parameter, per training token. And efficiency innovations, unlike scale advantages, diffuse. You can’t monopolise a better algorithm. You can publish it. And once it’s published, everyone uses it, and the cost floor drops for everyone.</p><p><strong>Inference costs are collapsing even faster.</strong> Training is a one-time cost. Inference is the ongoing cost — the cost of actually running the model, serving the tokens, answering the queries. And inference cost is what determines the unit economics of AI as a product. If it costs you $0.06 per 1,000 tokens to serve a query through a proprietary API, and it costs $0.003 per 1,000 tokens to run an open-weight model on your own hardware, the proprietary API has to be 20x better to justify the price difference. And for most use cases, it isn’t. It’s maybe 10-15% better. Maybe less.</p><p>The inference cost curve is being driven by:</p><p>* More efficient model architectures (smaller models that punch above their weight)</p><p>* Quantisation and pruning techniques that let you run large models on smaller hardware</p><p>* Custom silicon — not just Nvidia, but TPUs, custom ASICs, inference-optimised chips from a dozen startups</p><p>* The sheer volume of open-weight deployment creating optimisation pressure — when millions of people are running a model, the community finds every efficiency gain</p><p>* Last-generation hardware becoming “good enough” — you don’t need an H200 to run a quantised 70B parameter model. A consumer GPU from two years ago will do it.</p><p><strong>The “good enough” threshold is the key variable, and it’s moving.</strong> This is the one that matters most, and it’s the one that’s hardest to model, because it’s not a technical question. It’s a behavioural question. At what point does the enterprise buyer, the developer, the small business owner, the government procurement officer look at the open-weight model and say: “This is good enough. I don’t need the premium API.”</p><p>And the answer is: <strong>for most use cases, that threshold has already been crossed.</strong></p><p>Think about what most businesses actually use AI for. Not the demo reels. Not the keynote presentations. The actual, boring, volume use cases:</p><p>* Classifying and routing customer support tickets</p><p>* Extracting entities from documents — invoices, contracts, medical records</p><p>* Generating boilerplate — emails, reports, product descriptions</p><p>* Code assistance — autocomplete, bug detection, test generation</p><p>* Translation and localisation</p><p>* Summarisation — meeting notes, research papers, legal filings</p><p>* Basic analytics — “look at this spreadsheet and tell me what’s unusual”</p><p>For all of these, a well-fine-tuned open-weight model at 90% of frontier capability is <strong>functionally indistinguishable</strong> from the frontier model in practice. The 10% gap is in the long tail — the truly novel reasoning tasks, the multi-step planning, the edge cases where you need the absolute best. And the long tail is small. It’s the top 5-10% of use cases by complexity. The other 90% is commodity. And the commodity is now free.</p><p><strong>The Bifurcation: Cathedrals and Chapels</strong></p><p>So the market splits. And the split is not clean, not neat, and not stable. But the broad shape is:</p><p><strong>The Premium Tier.</strong> Proprietary frontier models behind APIs. High-liability, high-stakes applications where the 5-10% capability gap genuinely matters and where you need accountability. Medical diagnosis support where a wrong answer kills someone. Legal brief generation where a hallucinated citation gets you sanctioned. Autonomous vehicle perception where a misclassification causes a crash. Defence and intelligence applications where you need a contractual relationship and a security clearance. Drug discovery where you need the model to reason about molecular interactions at the frontier of knowledge.</p><p>This tier is real. The capability gap is real. The willingness to pay premium is real. But it’s <strong>smaller than the narrative assumed</strong>. The trillion-dollar projections assumed that all AI adoption would be premium-tier adoption. That every enterprise would pay $20/user/month for the best model. That every developer would build on the proprietary API. That the frontier lab would be the platform for the entire AI economy, the way iOS is the platform for the app economy.</p><p>It won’t be. Because most of the economy doesn’t need the frontier. Most of the economy needs good enough. And good enough is now free.</p><p><strong>The Commodity Tier.</strong> Open-weight models, self-hosted, fine-tuned for specific use cases, running on modest hardware. The developer in Lagos building a Swahili-language customer service bot. The small law firm in Melbourne running contract review on a local server. The manufacturer in Shenzhen using a vision model for quality control. The government in Brasília deploying a Portuguese-language administrative assistant. The freelancer in Jakarta using a code model to build apps for clients.</p><p>This tier is where the <strong>volume</strong> is. Not the margin. The volume. Billions of users. Millions of businesses. Trillions of inference calls. And the value in this tier is captured not by the model builder but by the application builder — the person who takes the open model, fine-tunes it for their specific domain, wraps it in a user interface, and sells a solution to a specific problem for a specific market. The model is a commodity input. The value is in the application, the domain expertise, the customer relationship, the local knowledge.</p><p>And here’s the structural problem for the Western capital pile: <strong>the commodity tier doesn’t service the debt.</strong> The data centre was financed on the assumption of premium-tier revenue. The GPU was purchased on the assumption of premium-tier pricing. The energy contract was signed on the assumption of premium-tier utilisation. If 80% of inference volume migrates to the commodity tier — to open-weight models running on last-gen hardware in small data centres in secondary cities — then the premium-tier infrastructure is overbuilt. The cathedral has 200 pews and 15 congregants.</p><p><strong>The Export Control Irony: How the West Built Its Own Competitor</strong></p><p>This is the part that I find most genuinely wild, in the sense of being almost too ironic to be credible. And yet.</p><p>The US export control regime — restricting access to advanced GPUs (A100, H100, H200) and semiconductor manufacturing equipment — was designed to <strong>slow Chinese AI development</strong>. The logic was: AI capability scales with compute. If you can’t get the best chips, you can’t train the best models. You’ll fall behind. The gap will widen. The strategic advantage will be preserved.</p><p>And in the narrowest, most literal sense, the logic was correct. Chinese labs couldn’t get the best chips. They couldn’t train models at the same raw scale. They couldn’t brute-force the problem with 100,000 H100s running for six months.</p><p>So they did something more interesting. They got <strong>efficient</strong>.</p><p>They innovated on architecture — mixture-of-experts, sparse attention, multi-token prediction. They innovated on training methodology — better data curation, curriculum learning, more efficient reinforcement learning. They innovated on inference — quantisation, distillation, speculative decoding. They innovated on hardware utilisation — getting more FLOPS out of last-generation chips, optimising memory bandwidth, designing custom interconnects.</p><p>And here’s the thing: <strong>efficiency innovations are more valuable than scale innovations in a commodity market.</strong> Scale innovations give you a better model. Efficiency innovations give you a cheaper model. And the commodity market doesn’t want the best model. It wants the cheapest model that’s good enough.</p><p>The export controls didn’t slow Chinese AI. They <strong>redirected</strong> it. They took a lab that might have followed the Western playbook — “throw more compute at it, scale the transformer, buy more GPUs” — and forced it onto a different path. A path that turned out to be more economically relevant than the Western path. Because the Western path produces a $500M model that’s 5% better. The Eastern path produces a $10M model that’s 90% as good. And the market wants the $10M model.</p><p>The constraint bred creativity. The abundance bred complacency. And now the creativity is eating the market from below.</p><p>This is not a new pattern. It’s the pattern of every technology race where the incumbent has a resource advantage and the challenger has a constraint advantage. Japanese automakers in the 1970s — couldn’t afford the big V8s, so they built efficient four-cylinders, and turned out the market wanted efficiency. Chinese smartphone makers in the 2010s — couldn’t match Apple’s ecosystem, so they built “good enough” hardware at a third of the price, and captured the Global South. The pattern is: <strong>the resource-rich incumbent optimises for the premium tier. The resource-constrained challenger optimises for the volume tier. And the volume tier is bigger.</strong></p><p><strong>The Global South: Where the Real Market Is</strong></p><p>And this is where the analysis goes from “sectoral repricing” to “the structure of the global economy shifts.” Because the Western AI narrative is <strong>profoundly parochial</strong>. It’s focused on enterprise adoption in the US, UK, and EU. On Fortune 500 productivity gains. On Silicon Valley valuations. On the S&P 500.</p><p>But the volume market — the market where the actual economic value of AI gets created, where the billions of users are, where the cognitive labour displacement and augmentation actually happens — is in the <strong>Global South</strong>. Five billion people. Hundreds of millions of small businesses. Thousands of languages. Regulatory environments that don’t look like the EU AI Act. Price sensitivities that make $20/month subscriptions absurd. Hardware constraints that make cloud-dependent AI impractical.</p><p>And the Eastern open-weight models are designed for this market. Multilingual — not just English and Mandarin, but Swahili, Bahasa, Hindi, Arabic, Portuguese, Yoruba, Tagalog. Efficient — runnable on a $200 phone or a $2,000 local server, not requiring a $40,000 GPU. Adaptable — fine-tunable for local regulatory environments, local business practices, local languages. Free — no per-token API fees, no vendor lock-in, no data sovereignty concerns about sending your customer data to a server in Virginia.</p><p>The Western proprietary model says: “Send your data to our cloud, pay per token, accept our terms of service, hope we don’t change the pricing next quarter.” The Eastern open-weight model says: “Download the weights, run it on your own hardware, fine-tune it for your language, your domain, your regulatory environment, and never pay us a cent.”</p><p>For a small business owner in Nairobi, a government administrator in Dhaka, a teacher in Manila, a developer in Bogotá — the choice is not close. The open model wins. Not because it’s better. Because it’s accessible. Because it’s theirs. Because it doesn’t require a credit card and a stable internet connection and a willingness to send your data to a foreign corporation.</p><p>And the economic consequence of this is <strong>enormous</strong>. Because what cheap, accessible AI does for the Global South is what cheap, accessible computing did for the developed world in the 1990s-2000s: it <strong>democratises capability</strong>. A small firm in Lagos with a fine-tuned open model can do document analysis, customer service, code generation, market research, translation — things that previously required a large firm with a large budget. The cognitive capability gap between a Fortune 500 company and a 10-person startup in Jakarta narrows. And when that gap narrows, the comparative advantage structure of the global economy shifts.</p><p>The West’s comparative advantage in the knowledge economy was: we have the expertise, the institutions, the capital, the tools. You don’t. You provide cheap labour. We provide the cognitive infrastructure.</p><p>If the cognitive infrastructure becomes a free, open-weight model that anyone can download — that comparative advantage evaporates. Not entirely. The premium tier remains. The institutional knowledge, the regulatory expertise, the high-liability applications — those still command a premium. But the volume of cognitive work — the routine analysis, the document processing, the code generation, the customer service — that’s no longer a Western advantage. It’s a commodity. And commodities are produced where labour is cheapest.</p><p>This is the deepest implication of the commoditisation dynamic. Not that Nvidia’s stock drops 30%. Not that OpenAI has to restructure. But that <strong>the global division of cognitive labour gets restructured</strong>, and the West’s position at the top of the cognitive value chain is less secure than the capital pile assumed.</p><p><strong>The Structural Response Problem: Why the West Can’t Easily Counter This</strong></p><p>And here’s the genuinely uncomfortable part. The West’s policy toolkit is <strong>structurally ill-suited</strong> to responding to this challenge. Let me walk through the options and why each one is inadequate:</p><p><strong>“Out-innovate them.”</strong> This is the default Silicon Valley response. “We’ll just build a better model. The frontier will keep moving. They’ll always be 12 months behind.” But this assumes the frontier matters for the majority of the market. And it doesn’t. If the commodity tier is “good enough,” moving the frontier further ahead doesn’t recapture the volume market. It just makes the premium tier slightly more premium, for a slightly smaller set of use cases. You can’t out-innovate a commodity curve. You can’t out-spend Moore’s Law. You can only ride it or get flattened by it.</p><p><strong>“Regulate them.”</strong> The EU AI Act, potential US AI regulation, data sovereignty rules. These can slow adoption of open-weight models in regulated markets. But they can’t stop the global diffusion. And they create a regulatory moat that protects the premium tier while doing nothing for the commodity tier. And they impose compliance costs that disproportionately burden small firms and Global South adoption, which is exactly the market the West is trying to capture. Regulation protects the incumbents in the short term and accelerates the bifurcation in the long term.</p><p><strong>“Subsidise the buildout.”</strong> CHIPS Act, AI infrastructure subsidies, tax breaks for data centres. This lowers the cost of the Western capital pile. But it doesn’t address the demand problem. You can subsidise the supply of expensive AI infrastructure all you want. If the market wants cheap AI, the subsidy just means you’ve built more expensive infrastructure that’s underutilised. You’ve socialised the cost of the overcapacity. The taxpayer bears the risk. The shareholder captures the upside. And the market still migrates to the cheap alternative.</p><p><strong>“Restrict the open models.”</strong> Ban open-weight AI. Classify frontier model weights as export-controlled technology. Make it illegal to publish weights above a certain capability threshold. This is the nuclear option, and it’s being discussed in policy circles. But it’s almost certainly too late. The weights are already out there. They’re on Hugging Face. They’re on GitHub. They’ve been downloaded millions of times. They’ve been fine-tuned, adapted, forked, remixed. You can’t un-publish them. And the attempt to restrict them would accelerate the Eastern advantage, because the Eastern labs would continue to publish while the Western labs couldn’t. The open ecosystem would become entirely Eastern. The Western labs would be locked into the proprietary model, and the proprietary model would be a smaller and smaller share of the global market.</p><p><strong>“Win the applications layer.”</strong> This is the most sensible response, and it’s the one that’s least exciting to investors. Don’t try to own the model. Own the application. Own the workflow. Own the customer relationship. Be the company that takes the open model, fine-tunes it for a specific industry, wraps it in a specific interface, integrates it into a specific business process, and sells a solution. The model is a commodity input. The value is in the application.</p><p>But this is a services business, not a platform business. It doesn’t scale the way a platform scales. It doesn’t command 80% gross margins. It doesn’t justify a $3T valuation. It’s a normal business. And the entire Western AI capital pile is priced on the assumption of abnormal returns. The transition from “we’re building the platform that captures all AI value” to “we’re one of many application companies using commodity AI” is a valuation compression event. And the financial system is not structured to absorb that gracefully.</p><p><strong>The Deep Question: Is Intelligence Commoditising Like Compute?</strong></p><p>And this is where I’ll leave Priority 2, at the question that I think is the deepest one, the one that everything else is downstream of:</p><p><strong>Is the cost of useful intelligence following the same trajectory as the cost of compute?</strong></p><p>Compute commoditised. Moore’s Law. The cost of a FLOP dropped by a factor of a billion over 50 years. And the value migrated up the stack — from the chip maker to the hardware OEM to the operating system to the application to the user. Intel made money. But the real value was captured by the people who used the compute — by Google, by Amazon, by the millions of developers who built software on commodity hardware. The chip was a commodity input. The application was the value.</p><p>If intelligence commoditises the same way — if the cost of a unit of useful cognitive work drops by 90% every few years, indefinitely — then the value migrates up the stack. From the model builder to the application builder to the domain expert to the end user. The model becomes a commodity input. The API becomes a utility. The frontier lab becomes Intel — important, profitable, but not the centre of gravity of the economy. The centre of gravity is in the applications, the workflows, the domain expertise, the human judgment that wraps around the commodity intelligence.</p><p>And if that’s the trajectory — and I think it is, though the timeline is uncertain — then the entire Western AI capital pile is an <strong>Intel-scale investment in a world where the value is in the application layer</strong>. You’ve spent $300B building the chip fab. And the chip is going to be a commodity. And the value is going to be in the software that runs on the chip. And the software is going to be built by a million small actors, using open tools, in a hundred countries, paying nothing to the fab owner.</p><p>That’s not a catastrophe. The fab is useful. The chips are essential. The infrastructure matters. But the returns don’t justify the investment. And the value doesn’t accrue to the investor. It accrues to the user. And that’s the deepest economic reality of the AI capital pile. Not that it’s a bubble. Not that it’s a fraud. But that it’s an <strong>over-investment in infrastructure whose returns will be broadly distributed rather than narrowly captured</strong>. And the financial system, the political system, and the narrative system are all structured for narrow capture. And the adjustment from narrow capture to broad distribution is the actual economic event of the next decade. Not a crash. A redistribution. A repricing. A long, grinding, politically contentious, financially painful adjustment from “AI will make a few companies unimaginably rich” to “AI will make everyone modestly more productive, and the companies that built the infrastructure will earn a reasonable but unexciting return.”</p><p>And that is the gentle slope. And the gentle slope is what the hockey-stick capital can’t service.</p><p>Right. That’s Priority 2. The commoditisation mechanics, the bifurcation, the export control irony, the Global South, the structural response problem, and the deep question at the centre.</p><p>And you’ll see that Priorities 3, 4, and 5 are now downstream of this. The energy lock-in (Priority 3) is the physical embodiment of the over-investment. The labour market compression (Priority 4) is the distributional consequence of the commoditisation. The geopolitical deflation (Priority 5) is the political consequence of the bifurcation. They all flow from the same source: the cost of intelligence is dropping, and the value is migrating from builders to users, from the West to everywhere, from the few to the many.</p><p>Priority 3 is next. The energy and physical infrastructure lock-in. Where the capital pile becomes concrete and copper and gas turbines, and where the correction stops being a financial event and becomes a physical and political event. Where you can’t just write down a valuation. You have to figure out what to do with a half-empty data centre in rural Virginia and a gas turbine in Texas that was justified by AI demand that didn’t materialise.</p> <br/><br/>This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit <a href="https://forais.substack.com?utm_medium=podcast&utm_campaign=CTA_1">forais.substack.com</a>