The B2B Sales & Marketing Hotline is your one-stop shop for expert advice on all things B2B sales and marketing. Join hosts Maryanne McWhirter and Emily Hartzell as they dive deep into both emerging and tried-and-true strategies that can help your business thrive.
Whether you're a seasoned pro or just starting out, this podcast has something for everyone. Tune in for actionable tips, real-world examples, and candid discussions on the latest trends in the industry. And don't forget to submit your burning questions! Maryanne and Emily just might answer them on the show.
Wait... People Still Read Blogs? (AEO is the New SEO)
In this episode, Emily and Maryanne unpack how blogging for B2B has evolved in the age of AI.
From writing for Google to writing for ChatGPT, they explore why traditional SEO tactics no longer cut it (and what you should be doing instead to make sure large language models [LLMs] like ChatGPT actually understand and recommend your business).
Whether you're still writing blogs like it’s 2019 or wondering if blogs are even worth the effort anymore, this episode offers the clarity you need—and tactical next steps to align your content with how modern buyers (and bots) search.
Learn More About LeadG2!
LeadG2:
https://leadg2.thecenterforsalesstrategy.com/
We Want to Hear From You!
Ask us any of your burning B2B Sales & Marketing questions below!
Email Us:
B2Bsalesandmarketinghotline@leadg2.com
Leave Us A Voicemail:
https://www.speakpipe.com/B2Bsalesandmarketinghotline
Connect with the Hosts!
Maryanne McWhirter:
https://www.linkedin.com/in/maryannemcwhirter/
Emily Hartzell:
https://www.linkedin.com/in/emily-hartzell/
22 Oct 2025
Dear [First Name]: How to Fix Your Lead Nurturing Sequences
We’ve all seen it. The dreaded “Dear [First Name]” email that instantly screams automation gone wrong.
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down what separates a nurture sequence that feels human from one that feels like a workflow.
They explore:
- How to build empathy and credibility through every touchpoint
- Why timing and tone matter as much as your CTA
- And how to blend automation with authenticity in 2025.
From real-world examples to a five-email nurture framework, you’ll learn how to create sequences that educate, engage, and convert without sounding robotic.
RESOURCES FROM THIS EPISODE:
[eBook] Podcasting for B2B Growth:
https://leadg2.thecenterforsalesstrategy.com/podcasting-for-b2b-growth
Crafting a Compelling B2B Podcast:
https://leadg2.thecenterforsalesstrategy.com/blog/crafting-a-compelling-b2b-podcast-from-concept-to-launch
Learn More About LeadG2!
LeadG2:
https://leadg2.thecenterforsalesstrategy.com/
We Want to Hear From You!
Ask us any of your burning B2B Sales & Marketing questions below!
Email Us:
B2Bsalesandmarketinghotline@leadg2.com
Leave Us A Voicemail:
https://www.speakpipe.com/B2Bsalesandmarketinghotline
Connect with the Hosts!
Maryanne McWhirter:
https://www.linkedin.com/in/maryannemcwhirter/
Emily Hartzell:
https://www.linkedin.com/in/emily-hartzell/
16 Oct 2025
Audit Your Funnel: Are Your “Qualified” Leads Actually Qualified?
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down the evolving world of lead qualification.
Gone are the days when a simple form fill or email open equaled a marketing qualified lead. Today’s B2B buyers follow nonlinear journeys and your qualification strategy needs to catch up.
They dive into how lifecycle stages should actually reflect buyer intent, how to separate vanity metrics from revenue-driving KPIs, and why form-specific lead paths are no longer optional. Plus, they explore how AI can supercharge your lead scoring and nurturing processes.
Learn More About LeadG2!
LeadG2:
https://leadg2.thecenterforsalesstrategy.com/
We Want to Hear From You!
Ask us any of your burning B2B Sales & Marketing questions below!
Email Us:
B2Bsalesandmarketinghotline@leadg2.com
Leave Us A Voicemail:
https://www.speakpipe.com/B2Bsalesandmarketinghotline
Connect with the Hosts!
Maryanne McWhirter:
https://www.linkedin.com/in/maryannemcwhirter/
Emily Hartzell:
https://www.linkedin.com/in/emily-hartzell/
Host of The B2B Sales & Marketing Hotline?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
