by Gwen Bortner & Tonya Kubo
<p>Are you feeling overwhelmed, stuck, or uncertain about how to grow your business without sacrificing what matters most to you? Welcome to The Business You Really Want: the show for women who are ready to build a sustainable, fulfilling business aligned with their values. Join Gwen Bortner, a seasoned business advisor with over 35 years of cross-industry experience in operations, and Tonya Kubo, marketing strategist and online community builder, as they share their unique, holistic approach to entrepreneurial success. Each episode is packed with practical strategies, real-life examples, and empowering insights to help you navigate the challenges of running a values-driven business. Leverage your strengths, optimize your operations, and create a business that lights you up and allows you to make a meaningful impact. Subscribe to the show and make sure to stay in touch at TheBusinessYouReallyWant.com, where we share our favorite business-building resources and updates on upcoming events designed to support you on your entrepreneurial journey.</p>
Language
🇺🇲
Publishing Since
7/19/2024
Email Addresses
1 available
Phone Numbers
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April 29, 2025
<p>Streamlining business operations isn't just about efficiency—it's about reclaiming your time and sanity! In this episode, <a href="https://www.linkedin.com/in/tonyakubo/" rel="noopener noreferrer" target="_blank">Tonya Kubo</a> dives deep into the art of simplifying business processes with the brilliant business advisor, <a href="https://www.linkedin.com/in/gwen-bortner/" rel="noopener noreferrer" target="_blank">Gwen Bortner</a>. Together, they unravel the mystery of how processes get tangled over time, leaving you with a web of workflows that drain energy and confuse your team. Gwen shares her no-nonsense insights on auditing your tech stack, identifying redundant tools, and empowering your team to redesign processes from the ground up. If you're tired of "we do it this way because we always have" and ready to create systems that truly work for you, this episode is your roadmap to untangling the chaos and amplifying your business impact.</p><p><br></p><p><br></p>
April 22, 2025
<p><span style="background-color: transparent; color: rgb(0, 0, 0);">Offering simplification and the principle of simplify to amplify aren't just buzzwords; they're the keys to unlocking greater profits and a less stressful business. In this episode, Tonya Kubo and business advisor Gwen Bortner dive deep into how to streamline your products and services. Gwen shares her expertise on why the common belief that "more choices are better" often leads to customer confusion and business overwhelm. They discuss how entrepreneurs often end up with a "library" of services disguised as a simple menu and the hidden costs of context switching between multiple offerings. If you're struggling to explain your services clearly, feeling like your revenue is spread too thin, or sensing that your offerings are more complex than they need to be, this episode provides practical insights. Tune in to discover how simplifying your offerings can amplify your business's success, making it easier for both you and your clients.</span></p>
April 15, 2025
<p><span style="background-color: transparent; color: rgb(0, 0, 0);">Are you constantly adding new tools, services, and systems—only to feel like you're working harder with less to show for it? In this episode, Tonya Kubo and Gwen Bortner introduce the Simplify to Amplify series, challenging the idea that more is always better. They explore why businesses tend to drift toward unsustainable complexity, how simplifying can actually increase impact and profitability, and the mindset shifts needed to embrace a more streamlined approach. From cutting unnecessary offerings to setting clear commitments, this conversation will help you create more success with less stress. Join us for this insightful discussion and discover how simplifying your business can amplify your results.</span></p>
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