The Call For Action is a podcast series from IDO (International Design Order) where advertising professionals share their views and experiences in brand building and marketing. These conversations run deep through the theories of consumer behavior and immutable laws of marketing. Tune in for the episodes to learn about market trends and how consumers make their minds choose a brand.
The episode explores the true impact of AI on the creative industry from a working creative professional’s perspective. Drawing from his experience as a designer, photographer, creative director, and producer at Threads Media Production (https://www.threadsme.com/?utm_source=chatgpt.com), Sarath discusses whether AI genuinely reduces cost and workload—or simply shifts where time and money are spent.
His core argument is clear: AI is a tool, not a replacement. While it can speed up research, ideation, scripting, and visual experimentation, it still requires human creativity, technical expertise, and creative judgment to produce meaningful work. He challenges the myth of “one-person AI production,” arguing that the future of content creation is not fully automated—but a Hybrid model.
The episode also highlights key concerns for freelancers and creators: rising AI subscription costs, credit-based pricing, creative limitations, and the possibility that in the future, “human-made” work may become a premium luxury service.
Key takeaway: AI won’t replace creatives—but creatives who use AI effectively may replace those who don’t.
12 Mar 2023
Call For Action: How We Do It & Why E010
Unleashing the Power of the Law of Division: How Creating New Categories can Transform Your Business" - In this podcast episode, we explore the 10th law of marketing, the Law of Division, and how it can revolutionize your business. We dive into real-life examples of companies that have successfully created new categories and how it has propelled their brand forward. Discover the benefits of creating new categories, how it can impact existing brands, and the strategic considerations necessary for success. Join us as we unlock the secrets of the Law of Division and help you take your business to the next level.
9 Mar 2023
Call For Action: How We Do It & Why E009
In this episode of the Marketing Mastery Podcast, we explore the Law of Opposite and how it can revolutionize your marketing strategy. Join us as we uncover the power of going against the grain, challenging industry norms, and standing out from the crowd. With real-world examples of successful brands that have embraced this law, we'll show you how to create a unique positioning that resonates with your target audience and sets you apart from your competitors. Tune in for practical tips and strategies that can transform your marketing approach and take your brand to the next level. Don't miss out on this must-listen episode of the Marketing Mastery Podcast!
28 Feb 2023
Call For Action: How We Do It & Why E008
Marketing Magic: Unleashing the Power of the Law of Duality - A Comprehensive Podcast Guide with Real-Life Examples". This podcast episode uncovers the hidden potential of the Law of Duality in marketing and how it can help you differentiate your brand in a crowded market. With compelling real-life examples, learn how to leverage duality to create a unique brand identity, appeal to contrasting customer needs, and stay ahead of the curve. Tune in to discover the magic of duality in marketing and elevate your brand to new heights.
23 Feb 2023
Call For Action : How We Do It & Why E007
This podcast episode delves into the powerful marketing concept of the Law of Ladder and its practical applications in today's competitive business landscape. Tune in to learn how to establish your brand as a leader in your industry, climb the marketing ladder, and outmaneuver your competitors with insightful real-life examples."
6 Oct 2022
Call For Action : How We Do It & Why E006
The Law Of Exclusivity. Many companies have made mistakes forgetting this law and have paid the price. The Law is simple yet challenging to prevent the urge to violate it. Let's get into the details of how this law works and how to avoid making mistakes.
27 May 2022
Call For Action : How We Do It & Why E005
The most powerful thing a company could have is to own a single world about their business in the prospect's mind. Getting to that one simple word is the ultimate sacrifice a brand or company could make. In this episode, we discuss the depths of the 5th law in marketing, the 'Law of Focus'.
19 May 2022
Call For Action : How We Do It & Why E004
Most people think marketing is a battle of products. In the long run, they figure the best product will wind and gain market share. this is the logical way to think about a product and how it sells. But the problem is, Marketing is not created logically it is a game of psychology. Marketing is a battle of perception, not products. In this episode, we are discussing the importance of perception and how it influences the prospect's buying decisions.
21 Apr 2022
Call For Action : How We Do It & Why E003
Third episode of our show discussing the depths of marketing laws. The talk get serious from here and you could learn a bit of the laws of marketing from this as well. This episode features the third marketing law named 'The Law Of Mind' tune in to the show for more.
The show is brought to you by
International Design Order
www.idorder.in
14 Mar 2022
Call For Action : How We Do It & Why E002
Second episode of our show discussing the depths of marketing laws. Originally the show was meant to recorded in Malayalam as we are from the gods' own country itself but the last episode were recovered in English. From now on this podcast will be in Malayalam and in this episode we are discussion about the 'Law of Category' and looking in to real world examples how these laws are applied.
The show is brought to you by
International Design Order
www.idorder.in
28 Feb 2022
Call For Action : How We Do It & Why - Pilot
The first ever pilot episode of IDO Podcast show 'The Call For Action: How We Do It & Why' is a series explain the marketing laws and branding strategies in depth. In this episode Our Host. Sarath Saseendran the director of International Design Order (IDO) is explaining the leadership law in marketing.
The show is brought to you by
International Design Order
www.idorder.in
Host of The Call For Action - IDO Podcast?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
